Collect opinions in accordance with the Omnibus Directive
Find out more
Increase sales
Collect customer feedback that increases website traffic, drives sales and provides actionable business information.
Control your image
It can be really difficult to reply in time to each review. Automate post-purchase communication, especially when you have profiles on multiple review sites.
Loyal customers
Meet the customers, respond to their concerns and create lasting relationships that will result in more returning visitors.
Building trust
79% of consumers trust reviews, so shorten the process of making decisions by customers. Build trust in your brand by showing your reviews.
Shopify WooCommerce Deconetwork Baselinker See all
mdi-chat-processing-outline
Contact us: +48 572 971 973 or support@ratingcaptain.com
Blog
Find out what's new
Knowledge base
All technical stuff
Analyze your online image
Our tool gives you an in-depth look at what your company's image looks like
Find out more
mdi-chat-processing-outline
Contact us: +48 572 971 973 or support@ratingcaptain.com
Customers Pricing
Sign in
English
Polish
Swiss
Sign in Sign up for Free Increase sales Control your image Loyal customers Building trust Blog Knowledge base Customers Pricing Increase sales Loyal customers Control your image Building trust Blog Knowledge base Customers Pricing Careers Team Reviews Catalog Affiliate Program Terms of Use Privacy Policy Data processing

Marketing Tools to Grow Your Business

Katarzyna Chomąt
22/07/2021 | 3 min read
Marketing Tools to Grow Your Business

Table of contents

    The company’s online promotion requires many marketing activities. In the implementation of many of them, as well as in making key decisions for the further development of the brand it is worth using dedicated tools. There are plenty of them on the market, which is why we have prepared a list of those that will help you effectively promote your company on the Internet.

     

    Internet monitoring and public relations

     

    One of the tasks that should be performed to take care of the brand image is to monitor the Internet. For this purpose you should be interested in Brand24, a tool that analyzes the mentions of the brand, products and industry on the web. Thanks to this you can reach places on the Internet where your target group is active, find influential people and start cooperation with them or just join the discussion.

     

     

    When monitoring the Internet, don’t forget about customer reviews. In the Rating Captain application you can check reviews appearing on various review sites, so you can quickly respond to comments using only one tool. In addition, the app will show you the reason and the customer’s (dis)satisfaction level, so you can easily respond to the feedback. In Rating Captain you will also find a number of features that will help you understand your customers, inspire trust in them, and make them stay with you for longer.

     

     

    Social media promotion

     

    Social media marketing has become the standard for most companies to conduct promotional activities. Hence the increasing number of tools that allow you to create posts, schedule, and search for hashtags. One of such tools is PromoRepublic, where you’ll find an Autopilot post scheduling feature that will ensure your scheduled posts are published at the best time to get the most reach. You will also find an editor for creating posts. Another tool worth mentioning is Social Champ, where you will also schedule posts, as well as check their results and get content suggestions.

     

     

    A good idea for effective promotion of new products and the company in general on social media is to use storytelling, i.e. creating a brand story and building a history around the product. Instagram and Facebook accounts are most effective for this purpose. Nowadays, there are a multitude of apps available that help you create beautiful stories. However, it is important to keep moderation and focus on authenticity and naturalness. Short videos showing the company behind the scenes will work great here. If you need tools, you can check out Canva, where you can find hundreds of free templates, photos, videos and graphics that will make your accounts aesthetically pleasing and consistent with your visual identity.

     

    Content marketing

     

    Brand promotion through content is time-consuming, but thanks to such actions, you build a position as an expert in your field. Moreover, publishing content affects your visibility in search results. In order to check topics that will interest your potential audience, it is worth taking a look at Answer the Public. After typing in a key phrase, the tool will tell you what questions related to it are typed most frequently in the search engine. If you have a Google Ads account, you can use the keyword planner to check the popularity of a given phrase.

     

    Please rate this article

    Average rate this post is: 4.79{{ $app.blogCurrentReview }}

    See what people are saying about your business

    Get free access to your company's audit report. Find out how you can increase your sales?

    Find out for free
    Reviews Catalog - categories
    Automotive None

    Ralated articles

    Sales & Product Information
    pawel.burda@ratingcaptain.com
    Technical support and payments
    support@ratingcaptain.com
    HQ Poland
    Liskego 7, 50-345 Wrocław
    HQ Switzerland
    Hertistrasse 26, 8304 Wallisellen
    Features Increase sales Loyal customers Control your image Building trust
    Resources Blog Knowledge base
    Customers
    Pricing
    Careers
    Team
    Reviews Catalog
    Affiliate Program
    Terms of Use
    Privacy Policy
    Data processing
    Subscribe to our newsletter
    Sign up
    A confirmation message will be sent to the e-mail address provided. Something went wrong :-(
    Social media
    Google logo YouTube logo LinkedIn logo Instagram logo Facebook logo
    Copyright © 2022 by Rating Captain
    We use cookies to provide the best possible service.
    Refer to our privacy policy for more info.
    I agree