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Karol Bocheński
26/03/2021 | 4 min read marketing zarządzanie firmą analiza konkurencji

A well-conducted competitive analysis can be an extremely helpful element in developing your business strategy. A thorough interpretation of competitors enables to identify strengths and weaknesses both in own company and in the companies of your competitors, thus providing a chance to optimize your actions and strengthen position on the market. In addition, analyzing the behavior of your rivals will also allow you to learn about emerging trends in the market and clarify the needs of your customers. Therefore, how to do it best?

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Katarzyna Chomąt
27/01/2021 | 7 min read social media marketing zarządzanie firmą reklama

In the era of universal access to the Internet, well-run Internet marketing becomes increasingly important. Companies are not limited to just creating their own websites. They are also present in social media, run blogs related to their business, and invest in paid forms of advertising or outsource activities to marketing agencies. All this is aimed at reaching users who will be interested in the product or service of a given company.

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Patrycja Lisowska
20/01/2021 | 4 min read opinie o firmie obsługa klienta zarżadzanie firmą

In recent years, we have been inundated with research indicating that customer reviews help online stores grow. Consumers trust online reviews almost as much as personal recommendations of friends.

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Katarzyna Chomąt
10/11/2020 | 3 min read opinie o firmie zarządzanie firmą idelany klient

Every entrepreneur should strive to get to know their customer. This is extremely important in marketing terms. Knowing the target group and its expectations, it is easier to reach them. But how to find the right person?

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