A Google profile is the first place where potential customers look for opinions about a given company.
How does it work?
Combining a business profile on Google with Rating Captain will allow you to quickly gain new reviews and improve your overall rating. When there's a new review you'll get a notification, so you can react quickly. In addition, you will get access to statistics and you can easily check what is the reason (dis)satisfaction of your customers.
If you want to get reviews even more effectively, you can encourage your customers by offering them discount coupons. You can also show off your brand reviews on website using widgets compatible with your visual identity.