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Case Study
How Amarone & Pizza Pi Dominated Google?
Sector
Print-on-demand
Platform
Magento
Product
Obtaining opinions, Pop-up, mediation, widgets
In the restaurant industry, it’s not just about the taste of the dishes—it’s also about online visibility. In the era of digital transformation, customers mostly search for restaurants through Google Maps and local search results. Amarone & Pizza Pi implemented an effective local SEO strategy, which translated into better visibility, more reservations, and increased interactions. How did the process unfold? Let’s review the results from 2024 and 2025!
📅 Results in 2024 – First Steps in Optimization
At the end of 2024, Amarone & Pizza Pi began implementing a Google Business Profile optimization strategy. The first effects were noticeable, although the restaurant initially remained outside the top positions in local search results.
📍 December 20, 2024
Average position on Google Maps: 9.7
March 6, 2025
📌 Average position on Google Maps: 3.2
✅ A drop in average position from 9.7 to 3.2 means entering the local top 3 results—this translates to more views, clicks, and reservations!
📊 Results in 2024 – Initial Effects of Optimization
At the end of 2024, Amarone & Pizza Pi began implementing a local optimization strategy. This led to growth in some metrics, but also posed certain challenges.
📅 December 2024 – Key Metrics
Profile interactions: 1,209 (down 0.4% compared to December 2023),
Menu views: 74 (down 65.3% compared to December 2023)
Table reservations: 66 (+266.7% compared to December 2023)
Phone calls: 405 (+3.1% compared to December 2023)
Directions requests: 241 (+1.3% compared to December 2023)
Clicks to website: 423 (+20.2% compared to December 2023)
Profile views: 4,317 (down 47.9% compared to December 2023)
Searches leading to the profile: 2,374 (down 60.2% compared to December 2023)
The beginning of 2025 brought continued SEO efforts, which led to a rise in Google Maps rankings and increased customer engagement.
📅 February 2025 – Key Metrics
Profile interactions: 1,851 (+28.5% compared to February 2024),
Menu views: 184
Table reservations: 116 (+205.3% compared to February 2024)
Phone calls: 624 (+22.8% compared to February 2024)
Directions requests: 317 (+44.7% compared to February 2024)
Clicks to website: 610 (+24.7% compared to February 2024)
Profile views: 4,740
Searches leading to the profile: 2,956
Profile interactions (Dec 2023 – Feb 2024): 4,333 (+9.6%)
What Does This Mean?
A more than 200% increase in table reservations shows the effectiveness of the marketing strategy.
Over 28% more profile interactions suggests that customers are more engaged with the restaurant’s offer.
Key Takeaways & Summary
📌 Average position on Google Maps improved from 9.7 to 3.2, significantly increasing visits and reservations.
📌 Profile interactions in February 2025 rose by 28.5% compared to February 2024, showing greater interest in the restaurant's offer.
📌 Table reservations increased by 205.3%, proving customers are more willing to book visits.
📌 More website clicks and directions requests show that the restaurant is effectively reaching potential customers.
The most important takeaway?
Regular Google Business Profile optimization and consistent local SEO actions had a real impact on the growth in customers and interactions.
Want your restaurant to achieve similar results? Invest in local SEO and increase your visibility on Google Maps! 🚀
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