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Case Study
How UniCardia Dominated Google Maps?
Sector
Print-on-demand
Platform
Magento
Product
Obtaining opinions, Pop-up, mediation, widgets
In the age of digital transformation, presence on Google Maps is a key element of every medical facility's marketing strategy. UniCardia, UniMedica, and UniEstetica focused on effective local SEO optimization, which allowed them to increase visibility in search results, attract new patients, and improve query conversion. What results were achieved? Let's analyze the data!
🚀 Rise in Google Maps Rankings
Thanks to a consistent Google Business Profile optimization strategy, the clinics saw a dynamic increase in Google Maps rankings:
Average position in Google Maps improved from 3.6 (December 18, 2024) to 2.2 (February 15, 2025),
The clinic started appearing more often at the top of local search results.
📍 Why does this matter? Being in the local top 3 results means more clicks, phone calls, and clinic visits.
Key Results: More Patients, More Interactions
📈 Profile Views
December 2024: 9,832 views (+84.4% compared to December 2023)
January 2025: 12,509 views (+72.8% compared to January 2024)
🔍 Searches Leading to Profile
December 2024: 4,124 searches (+103.5% compared to December 2023)
January 2025: 5,826 searches (+91.3% compared to January 2024)
💬 Profile Interactions
December 2024: 1,133 interactions (+0.4%)
January 2025: 1,505 interactions (+2.4%)
📞 Phone Calls from the Profile
December 2024: 361 calls (-11.1%)
January 2025: 451 calls (-4.9%)
📍 Directions Requests
December 2024: 483 requests (+25.5%)
January 2025: 678 requests (+15.3%)
🌐 Clicks to the Website
December 2024: 289 clicks (-14.2%)
January 2025: 376 clicks (-7.8%)
What Does It Mean?
More directions requests indicate a higher number of real-life visits to the clinic.
A drop in phone calls suggests that patients find the information they need directly in the Google Business Profile, without calling reception.
Fewer website clicks may be a result of better optimization of the Google profile – users find what they need right in the search results.
📱 Where Are Patients Searching From?
Traffic analysis shows that mobile devices dominate when accessing the clinic’s profile:
Google – mobile devices: 76-79%
Google – desktops: 15-17%
Google Maps – mobile devices: 6%
Google Maps – desktops: 1%
Conclusion: Mobile optimization is an absolute must for medical clinics!
Summary & Takeaways
📌 Average position in Google Maps increased to 2.2, meaning better visibility and greater trust from patients. Clinics ranked high are chosen more often, directly boosting appointments and visits.
📌 Over 12,500 profile views in January 2025 – a 72.8% increase YoY! This proves that proper SEO actions can effectively attract new patients.
📌 A higher number of directions requests shows that patients don’t just browse – they’re actually visiting the clinic.
🔹 Key takeaway: Regular Google Business Profile optimization and consistent local SEO efforts don’t just boost visibility – they convert directly into more interactions and patient visits.
Want your clinic to dominate local search results too? Invest in local SEO and take control of your Google visibility! 🚀
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