Check visibilityTrackingDaily Keyword Rank TrackerLocal SERP MapCompetitors TrackingCollect ReviewsOverviewIncrease SalesLoyal CustomersPlanningPost SchedulerMedia SchedulerContentAI Review ResponderAI Post WriterReportsPerformance ReportsReviews StatisticsRank Tracker ReportsAgency-FocusedAgency Team ManagementWhite LabelProtection24/7 Listings ProtectionReal-time AlertsManagementLocations Bulk EditingLocation GroupsControl ReputationProduct ReviewsControl Your ImageBuilding TrustIntegrationsShopifyBaselinkerSee All IntegrationsLearnKnowledge Base - ReviewsLocal SEO GlossaryKnowledge BaseIntegrateGoogle Looker StudioMoreSuccess StoriesBlogPricing
Pricing
Sign inSign up for Free
Case Study
How UniCardia Dominated Google Maps?
Sector
Print-on-demand
Platform
Magento
Product
Obtaining opinions, Pop-up, mediation, widgets
In the age of digital transformation, presence on Google Maps is a key element of every medical facility's marketing strategy. UniCardia, UniMedica, and UniEstetica focused on effective local SEO optimization, which allowed them to increase visibility in search results, attract new patients, and improve query conversion. What results were achieved? Let's analyze the data!
🚀 Rise in Google Maps Rankings
Thanks to a consistent Google Business Profile optimization strategy, the clinics saw a dynamic increase in Google Maps rankings:
Average position in Google Maps improved from 3.6 (December 18, 2024) to 2.2 (February 15, 2025),
The clinic started appearing more often at the top of local search results.
📍 Why does this matter? Being in the local top 3 results means more clicks, phone calls, and clinic visits.
Key Results: More Patients, More Interactions
📈 Profile Views
December 2024: 9,832 views (+84.4% compared to December 2023)
January 2025: 12,509 views (+72.8% compared to January 2024)
🔍 Searches Leading to Profile
December 2024: 4,124 searches (+103.5% compared to December 2023)
January 2025: 5,826 searches (+91.3% compared to January 2024)
💬 Profile Interactions
December 2024: 1,133 interactions (+0.4%)
January 2025: 1,505 interactions (+2.4%)
📞 Phone Calls from the Profile
December 2024: 361 calls (-11.1%)
January 2025: 451 calls (-4.9%)
📍 Directions Requests
December 2024: 483 requests (+25.5%)
January 2025: 678 requests (+15.3%)
🌐 Clicks to the Website
December 2024: 289 clicks (-14.2%)
January 2025: 376 clicks (-7.8%)
What Does It Mean?
More directions requests indicate a higher number of real-life visits to the clinic.
A drop in phone calls suggests that patients find the information they need directly in the Google Business Profile, without calling reception.
Fewer website clicks may be a result of better optimization of the Google profile – users find what they need right in the search results.
📱 Where Are Patients Searching From?
Traffic analysis shows that mobile devices dominate when accessing the clinic’s profile:
Google – mobile devices: 76-79%
Google – desktops: 15-17%
Google Maps – mobile devices: 6%
Google Maps – desktops: 1%
Conclusion: Mobile optimization is an absolute must for medical clinics!
Summary & Takeaways
📌 Average position in Google Maps increased to 2.2, meaning better visibility and greater trust from patients. Clinics ranked high are chosen more often, directly boosting appointments and visits.
📌 Over 12,500 profile views in January 2025 – a 72.8% increase YoY! This proves that proper SEO actions can effectively attract new patients.
📌 A higher number of directions requests shows that patients don’t just browse – they’re actually visiting the clinic.
🔹 Key takeaway: Regular Google Business Profile optimization and consistent local SEO efforts don’t just boost visibility – they convert directly into more interactions and patient visits.
Want your clinic to dominate local search results too? Invest in local SEO and take control of your Google visibility! 🚀
Give us a chance!
See how Rating Captain can help your business grow.
Create account
Find out what people are saying about your company
Get free access to your company's audit report. Find out how you can increase sales.
New Zealand-based t-shirt printing company Digitees specializes in selling personalized clothing and merchandise through their online store. They are masters at what they do, so we helped them communicate it to the world.
Read more
NEONET case study: How to effectively collect product reviews?
NEONET.pl online store offers a wide selection of appliances and accessories from the consumer electronics, home appliances and IT sectors. The brand cooperates with the largest manufacturers in Poland and around the world. Here customers tend to buy TVs, and also appreciate the wide selection of household appliances.
Read more
How PanPablo earns trust through reviews?
PanPablo is a Wrocław-based store offering original footwear and clothing brands. The store definitely meets the needs of creative people who want to look unique. In addition, PanPablo takes care of the environment, opting for products made from recycled materials, for example.
Read more
Need help?
We will be happy to help!
We are here for you, so contact us if you need support with any reviews-related activities.
Contact us
Start growing with Rating Captain today
Create account
mdi-close
We use cookies to provide the best possible service.