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Case Study
How UniMedica Dominated Google?
Sector
Print-on-demand
Platform
Magento
Product
Obtaining opinions, Pop-up, mediation, widgets
Nowadays, as patients increasingly search for medical facilities online, visibility on Google Maps becomes a key factor influencing the number of clinic visits. UniMedica invested in an effective local SEO strategy, which led to a spectacular increase in Google Maps rankings, interactions, and patient interest. What specific results were achieved? Let’s take a look at the data from 2024 and 2025!
📊 Results in 2024 – First Effects of Optimization
At the end of 2024, UniMedica began implementing a Google Business Profile optimization strategy, which already delivered impressive results.
📅 December 27, 2024 – Key Metrics
📌 Average position in Google Maps: 17.8
Profile interactions: 716 (+54.6% vs. December 2023)
Phone calls from profile: 253 (+57.1% vs. December 2023)
Requests for directions: 219 (+50% vs. December 2023)
Website clicks: 244 (+56.4% vs. December 2023)
Profile views: 6456 (+249.4% vs. December 2023)
Searches leading to profile: 2651 (+614.6% vs. December 2023)
Summary of 2024:
The first months of optimization brought a significant increase in interactions, but the position in Google Maps was still too low to ensure maximum traffic to the clinic.
Results in 2025 – Dynamic Growth and Greater Visibility
Continuing the local SEO strategy in 2025 brought even better results. Optimizing the business profile, collecting patient reviews, and regular activity led UniMedica into the top three Google Maps results!
📅 March 8, 2025 – Key Metrics
📌 Average position in Google Maps: 3.6
Profile interactions: 1017 (+39.3% vs. February 2024)
Phone calls from profile: 333 (+35.4% vs. February 2024)
Requests for directions: 332 (+76.6% vs. February 2024)
Profile views: 7183 (+319.6% vs. February 2024)
Searches leading to profile: 2769 (+714.4% vs. February 2024)
Additionally, UniMedica’s business profile ranked in the TOP 3 in Google Maps for the phrase "medical clinic Kraków," which means more traffic and more patients.
What does this mean?
Average position in Google Maps improved from 17.8 to 3.6, placing UniMedica among the top local results.
A significantly higher number of direction requests (+76.6%) indicates more people physically visited the clinic.
A greater number of profile searches (+714.4%) shows a massive increase in brand awareness.
Key Takeaways and Summary
📌 The average Google Maps position rose from 17.8 to 3.6, translating to greater visibility and more contacts.
📌 Profile interactions in March 2025 were 39.3% higher than a year earlier, showing increased interest in the clinic’s offerings.
📌 Significantly more phone calls and direction requests indicate patients found information more easily and were more likely to visit.
📌 A higher number of profile searches confirms the effectiveness of the SEO efforts and better ranking in Google search.
📌 Being in the TOP 3 results in Google Maps for the phrase “medical clinic Kraków” proves the success of the implemented SEO strategy.
✅ Most Important Insight?
Regular Google Business Profile optimization and consistent local SEO actions resulted in a significant increase in patient numbers and online engagement.
Do you want your clinic to achieve similar results? Go for local SEO and boost your visibility on Google Maps! 🚀
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