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Case Study

How did we increase sales?
Here's the process

Obtaining opinions, Pop-up, mediation, widgets
IdeaShirt offers clothing with prints that can be self-designed. The offer also includes mugs, pins and many other advertising gadgets. In short, everyone will find something for themselves or as a gift.
Situation found
  • 967 reviews acquired during 4 years,
  • 3,5 average rating.
The store's problem was to leave negative reviews from customers without trying to contact them and without any comment. Many of the negative comments came from fake accounts from one of the frustrated customers.
The repair process - our challenges
The main challenge was to eliminate errors in the area of customer service and get more positive reviews.

The repair process started with verifying the most common problems on the client's side. We have made the verification based on the analysis of the reviews of store users using the AI algorithm provided by Rating Captain.
The most common customer concerns were:
  • „product different from the description”,
  • „poor quality product”,
  • „delivery time is too long”.
In order to eliminate the detected problems, together with IdeaShirt we have launched several Rating Captain functionalities:
  • obtaining positive reviews for the company's Google profile,
  • implementation of a pop-up on the order summary page with a request to evaluate the store,
  • mediation with dissatisfied customers using automatic communication tools supported by AI technology
  • Rating Captain widgets and product cards displaying positive customer reviews about the company and its products.
As a result, after 2 years of cooperation, we managed to obtain the current result:
  • 3664 reviews in a Google profile,
  • 4,6 average rating.
What's more, the introduced actions resulted in better sales thanks to returning customers and caring for reviews. IdeaShirt noted:
up to 45%
increase in sales from organic and direct inputs
up to 320%
increase in sales from the Google business profile
up to 900%
increase in the ROI conversion rate
decrease in cost per click
thanks to SEO optimization of product cards
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