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Case Study
Jaknowa Company’s path to the first place on Google maps
Sector
Carpet laundry
Platform
Service company
Product
Local SEO
Jaknowa is a company engaged in washing upholstery, carpets and rugs. Its offer is addressed to people who value order, cleanliness and freshness of a well-kept home.
The company provides services locally, mainly in Wrocław, so cooperation consists not only in review management, but also in positioning the company’s business card in search results.
The company provides services locally, mainly in Wrocław, so cooperation consists not only in review management, but also in positioning the company’s business card in search results.
Situation found
4,7
average reviews
10
number of reviews
We started our cooperation by analysing the company's situation in terms of reviews. The average reviews at that point was really good, but there were few reviews on the business card. So the first of our goals was to get feedback from Jaknowa's customers.
average:
4,7
number of reviews:
101
position in the top 3 in Google maps for the keyword phrase “upholstery washing Wrocław”.
Measures taken that led to the current results
The challenge we set together with Jaknowa was to position the company’s Google Business Card for the most important keyword phrases typed in by customers.
We noticed the effect already after a month of making the first changes to the business card, and they included:
We noticed the effect already after a month of making the first changes to the business card, and they included:
- choosing the right category for the company based on competitive analysis and keywords,
- creating a unique company description,
- adding photos,
- updating the data contained in the business card,
- addition of a product tab in the business card.
We also began to obtain feedback from customers via e-mail invitations sent from the Rating Captain application.
We took care to support a positive image and build trust on the company’s website by implementing widgets displaying customer reviews.
We took care to support a positive image and build trust on the company’s website by implementing widgets displaying customer reviews.
by as much as
67%
an increase in sales from organic and direct entries
by as much as
320%
an increase in sales from Google Business Card
by
150%
increase in the number of returning customers
400%
more
queries directly from the Google Business Card
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