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Case Study
NEONET case study: How to effectively collect product reviews?
Sector
Production of office stationery
Platform
Ecommerce, integration woocommerce
Product
Feedback acquisition, product reviews, widgets
NEONET.pl online store offers a wide selection of appliances and accessories from the consumer electronics, home appliances and IT sectors. The brand cooperates with the largest manufacturers in Poland and around the world. Here customers tend to buy TVs, and also appreciate the wide selection of household appliances.
Challenges and cooperation results
Our cooperation began with an analysis of the brand’s situation in terms of reviews, taking into account how the competition manages in this aspect. For this purpose, we performed an audit of reviews in the ReviewsAudit tool. We also analyzed the sentiment of reviews given by NEONET.pl customers, and then recommended actions.
One of the challenges we faced was to create an effective strategy for collecting product reviews from customers who made a purchase. This was achieved by creating dedicated invitations for feedback, tailored to the visual identity and communication style of the brand. The company displays the resulting feedback on a given product page in the online store. With Rating Captain, the effectiveness of obtaining product reviews has definitely increased.
The Omnibus directive vs. reviews
We also took care to adapt business activities to the evaluation and opinion obligations imposed on companies by the Omnibus Directive, thus ensuring transparency. As a result, the product reviews collected by NEONET.pl and displayed in the online store come from real customers – they are verified and confirmed by their purchase.
Collect reviews in accordance
with the Omnibus Directive
Display customer reviews without fear of a fine.
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Marketing automation activities
Our cooperation does not only include the collection and management of reviews. We went one step further by also implementing marketing automation activities. NEONET.pl store with the help of Rating Captain app organizes competitions for customers. In addition, Rating Captain supports NEONET.pl’s cooperation with suppliers.
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