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Latest articles

niche de marche - Blog

Qu'est-ce qu'une niche de marché ? Comment trouver une niche de marché et l'exploiter ?
Casper Cooper
24/11/2023 | min read
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De nombreux entrepreneurs se demandent ce qu'est une niche de marché et comment trouver une niche adaptée à leur spécialisation ou aux produits qu'ils proposent dans leur secteur d'activité.

niche de marché stratégie de niche de marché marché de niche qu'est-ce qu'une niche de marché comment exploiter une niche de marché

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Analyse de la concurrence - comment mener une étude de la concurrence ?
Julia Kozak
16/11/2023 | min read
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L'analyse de la concurrence en marketing est l'un des éléments clés des stratégies commerciales et marketing des entreprises. De nos jours, alors que la concurrence est présente à chaque coin de rue, il est important pour un entrepreneur de connaître les forces et les faiblesses de ses concurrents sur un marché donné, ainsi que leurs stratégies marketing. Cela permettra à l'entreprise de développer une stratégie marketing efficace qui lui permettra d'attirer davantage de clients et d'augmenter ses profits.

analyse de la concurrence concurrence sur le marché étude de la concurrence

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