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¿Cómo mejorar la eficacia de los correos electrónicos?

¿Cómo mejorar la eficacia de los correos electrónicos?

Para mejorar la efectividad de los correos electrónicos de invitación a dejar una opinión, puedes incluir los siguientes elementos:

 

  • logo de tu empresa: la mayoría de las personas son visuales, por lo que gracias al logo pueden recordar quién les está escribiendo, además, tienes influencia en el aumento del reconocimiento de tu marca;
  • un asunto del correo breve que informe sobre su propósito;
  • también es recomendable probar la inclusión de un CTA (llamado a la acción) antes del contenido del correo, en forma de botones;
  • agrega variables como el nombre, la dirección de correo electrónico, el número de pedido o la lista de productos;
  • elige una paleta de colores para la invitación que se ajuste a los colores de tu marca;
  • también puedes probar con otra plantilla de correo.

 

        
<script>
    var RatingCaptain_data_script = {
        /* REQUIRED | Email, on this address will be send message */
            "email": "{$order->email}",
        /* REQUIRED | Order in your system, this field should be unique */
            "external_id": "{$order->id}",
        /* Optional - Products in this order, each product must have id name and price. */
        "products": [
                    {
                        "id": "{$product->id}",
                        "name": "{$product->name}",
                        "price": "{$product->price}",
                        "imageUrl": "{$product->image}",
                    },
        ]
    }
</script>
<script src="https://api.ratingcaptain.com/js_v2/[Your website token]" async></script>

*Each item in bold must be properly configured depending on your system.
*Website token you can find here: Website page.
        
            
<script>
    var rc_products = {/literal}[{foreach from=$items item=i name=list}
{
    'id': '{$i->product_id}',
    'name': '{$i->name}',
    'price': '{$i->price_gross|money_without_currency}',
    'imageUrl': '{$i->product->images[0]->url|product_img_url:th100}'
},
    {/foreach}]{literal};
        var RatingCaptain_data_script = {
            "email": '{client_email}',
            "external_id": '{order_id}',
            "products": rc_products
        }
</script>
<script src="https://ratingcaptain.com/api/js_v2/[Your website token]" async></script>

*Website token you can find here: Website page.
            
        
            
<script>
    var rc_products = [{products}
        {
        "id": "{products.product_id}",
        "price": "{products.float_price}",
        "imageUrl": "{products.img}",
        "name": "{products.name}"
        },
    {/products}];
    var RatingCaptain_data_script = {
        "email": '{email}',
        "external_id": '{order_id}',
        "products": rc_products
    }
</script>
<script src="https://ratingcaptain.com/api/js_v2/[Your website token]" async></script>

*Website token you can find here: Website page.
            
        
            
<script>
    var RatingCaptain_data_script = {
            "email": "[[email]]",
            "external_id": "[[orderid]]"
    }
</script>
<script src="https://ratingcaptain.com/api/js_v2/[Your website token]" async></script>

*Website token you can find here: Website page.
            
        
            
{% block page_checkout_finish_rating_captain %}
    {% set ratingProducts = [] %}
    {% for lineItem in page.order.lineItems.elements %}
        {% if lineItem.type is same as 'product' %}
            {% if lineItem.cover.url %}
                {% set ratingProduct = {
                    id: lineItem.payload.productNumber,
                    name: lineItem.label,
                    price: lineItem.price.totalPrice,
                    imageUrl: lineItem.cover.url,
                } %}
            {% else %}
                {% set ratingProduct = {
                    id: lineItem.payload.productNumber,
                    name: lineItem.label,
                    price: lineItem.price.totalPrice,
                } %}
            {% endif %}
            {% set ratingProducts = ratingProducts|merge([ratingProduct]) %}
        {% endif %}
    {% endfor %}
    {% set ratingCaptainData = {
        email: page.order.orderCustomer.email,
        external_id: page.order.orderNumber,
        products: ratingProducts
    } %}
    <script>
        var RatingCaptain_data_script = [{{ ratingCaptainData | json_encode | raw }}];
    </script>
    <script src="https://ratingcaptain.com/api/js_v2/[Your website token]" async></script>
{% endblock %}

*Website token you can find here: Website page.
            
        
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Watch our video explaining the basic functions of Rating Captain.
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