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How to improve the effectiveness of emails?

How to improve the effectiveness of emails?

To improve the effectiveness of invitation emails for feedback, you can include the following elements in them: - Your company's logo - people are mostly visual, so the logo can help them remember who is writing to them. Moreover, you have an impact on increasing the recognition of your brand. - A short email subject informing about its purpose. - It is also worth testing the inclusion of a Call to Action (CTA) above the actual email content, in the form of buttons. - Add variables such as: name, email address, order number, or a list of products. - Match the invitation's color scheme to your brand's colors. - You can also test a different email template.
        
<script>
    var RatingCaptain_data_script = {
        /* REQUIRED | Email, on this address will be send message */
            "email": "{$order->email}",
        /* REQUIRED | Order in your system, this field should be unique */
            "external_id": "{$order->id}",
        /* Optional - Products in this order, each product must have id name and price. */
        "products": [
                    {
                        "id": "{$product->id}",
                        "name": "{$product->name}",
                        "price": "{$product->price}",
                        "imageUrl": "{$product->image}",
                    },
        ]
    }
</script>
<script src="https://api.ratingcaptain.com/js_v2/[Your website token]" async></script>

*Each item in bold must be properly configured depending on your system.
*Website token you can find here: Website page.
        
            
<script>
    var rc_products = {/literal}[{foreach from=$items item=i name=list}
{
    'id': '{$i->product_id}',
    'name': '{$i->name}',
    'price': '{$i->price_gross|money_without_currency}',
    'imageUrl': '{$i->product->images[0]->url|product_img_url:th100}'
},
    {/foreach}]{literal};
        var RatingCaptain_data_script = {
            "email": '{client_email}',
            "external_id": '{order_id}',
            "products": rc_products
        }
</script>
<script src="https://ratingcaptain.com/api/js_v2/[Your website token]" async></script>

*Website token you can find here: Website page.
            
        
            
<script>
    var rc_products = [{products}
        {
        "id": "{products.product_id}",
        "price": "{products.float_price}",
        "imageUrl": "{products.img}",
        "name": "{products.name}"
        },
    {/products}];
    var RatingCaptain_data_script = {
        "email": '{email}',
        "external_id": '{order_id}',
        "products": rc_products
    }
</script>
<script src="https://ratingcaptain.com/api/js_v2/[Your website token]" async></script>

*Website token you can find here: Website page.
            
        
            
<script>
    var RatingCaptain_data_script = {
            "email": "[[email]]",
            "external_id": "[[orderid]]"
    }
</script>
<script src="https://ratingcaptain.com/api/js_v2/[Your website token]" async></script>

*Website token you can find here: Website page.
            
        
            
{% block page_checkout_finish_rating_captain %}
    {% set ratingProducts = [] %}
    {% for lineItem in page.order.lineItems.elements %}
        {% if lineItem.type is same as 'product' %}
            {% if lineItem.cover.url %}
                {% set ratingProduct = {
                    id: lineItem.payload.productNumber,
                    name: lineItem.label,
                    price: lineItem.price.totalPrice,
                    imageUrl: lineItem.cover.url,
                } %}
            {% else %}
                {% set ratingProduct = {
                    id: lineItem.payload.productNumber,
                    name: lineItem.label,
                    price: lineItem.price.totalPrice,
                } %}
            {% endif %}
            {% set ratingProducts = ratingProducts|merge([ratingProduct]) %}
        {% endif %}
    {% endfor %}
    {% set ratingCaptainData = {
        email: page.order.orderCustomer.email,
        external_id: page.order.orderNumber,
        products: ratingProducts
    } %}
    <script>
        var RatingCaptain_data_script = [{{ ratingCaptainData | json_encode | raw }}];
    </script>
    <script src="https://ratingcaptain.com/api/js_v2/[Your website token]" async></script>
{% endblock %}

*Website token you can find here: Website page.
            
        
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