White-label reports are marketing and analytics reports designed to look like the in-house materials of a specific company or agency. Instead of the tool provider’s branding, the report includes the sender’s visual identity and details (e.g., logo, company name, domain, footer), so it can be delivered to the client as a consistent part of ongoing service and communication.
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The new Google Analytics, used for data analysis, allows for tracking and evaluating user behavior on websites and applications in an even more detailed way and in one place.
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