Business profile on Google is a very important tool for building image on the web. After all, it is in Google search that customers most often check basic information about a company, such as opening hours, location or reviews. Moreover, a business profile reduces costs related to marketing and positioning of a website. Therefore, if you do not have a business profile for your company, you should create one, and if you already have a Google My Business profile – check how to improve it.

The presence of brands on social media is a common phenomenon and one of the most important elements of marketing strategy. More and more brands are becoming aware that having several company accounts on the most popular sites is not enough, that is why brands are starting to look for creative solutions. With help comes social selling, by building trust and relationships between the brand and consumers. Check out how to use social selling to develop your business.

There is no denying that there is a relation between customer service and business profitability, it is a well-known fact. Therefore, customer retention is a crucial task for any business that affects the company’s revenue. Most businesses include continuous monitoring of customer satisfaction as a part of their marketing strategy. In fact, as we all know, a satisfied customer is more likely to purchase again. 

A well-conducted competitive analysis can be an extremely helpful element in developing your business strategy. A thorough interpretation of competitors enables to identify strengths and weaknesses both in own company and in the companies of your competitors, thus providing a chance to optimize your actions and strengthen position on the market. In addition, analyzing the behavior of your rivals will also allow you to learn about emerging trends in the market and clarify the needs of your customers. Therefore, how to do it best?

Image is a simple form of communication used since the beginning of civilization. It reaches the audience best, thus brands are eager to use it in marketing messages. Currently technology enables to create moving images, which makes the message even more attractive. Check what benefits video marketing brings and how to use its potential.

You run a company. Your business may be doing quite well, but you wonder if you can generate more revenue from it. Maybe you are not in the best situation right now, but you do not know what you are doing wrong. What do entrepreneurs usually do in such situations?

Negative opinions, comments or reviews are common for every brand, especially when it is already recognizable on the market and its products or services are used by many customers. Moreover, consumers even look for unflattering opinions about a given company to see how much they are risking. Find out how to gain new clients even if you don’t have a crystal clear rating.

Online stores have gained a lot of momentum, according to the E-commerce in Poland 2020 report, as many as 73% of Internet users have made an online purchase in their life. This trend is obviously rising, so e-commerce shops are springing up like mushrooms. There is also more and more competition in the industry, which is why it is getting increasingly harder to stand out from the crowd and reach your target group. However, there are several elements that can always be implemented or improved on to increase your e-shop sales.

Achieving success in sales is dependent on many factors - apart from your passion, determination, and creativity, you also need to thoroughly get to know your potential and current customers in order to accompany them at every stage of the purchasing process. But how do you provide consumers with a consistent and unforgettable experience that will grant your business advantage over the competition? Reach for tools that increase conversion in your online store, which will additionally improve the efficiency and organization of your team’s work.

One of the pillars of building a positive company image is proper acquisition of customer opinions. While a dissatisfied customer will gladly share a negative review online, a satisfied consumer won’t be as inclined to express admiration. Therefore, it’s important to focus your efforts on encouraging customers to provide reviews. If you’re wondering how to get positive opinions from customers who are satisfied with their purchase, this article certainly has the answer.

In the era of universal access to the Internet, well-run Internet marketing becomes increasingly important. Companies are not limited to just creating their own websites. They are also present in social media, run blogs related to their business, and invest in paid forms of advertising or outsource activities to marketing agencies. All this is aimed at reaching users who will be interested in the product or service of a given company.

In recent years, we have been inundated with research indicating that customer reviews help online stores grow. Consumers trust online reviews almost as much as personal recommendations of friends.

Development of your own business means facing more and more difficult tasks. It is really easy to lose in the middle of the marketing ratios and reports. Meanwhile an entrepreneur becomes acquainted with more and more advantaged e-commerce issues, consumers are busy with their own lives. No indicator won’t persuade them to behave contrary to basic logic. 

Ideashirt.pl is a company from the e-commerce and advertising industry that offers t-shirts. 

Rating Captain is an app that will help you to gain feedback from your customers. Thanks to AI our application analyzes various data, searches the web for brand mentions and distinguishes positive from negative opinions. Using it you can check reviews about your company much easier and faster. You will also learn about the strengths and weaknesses of your business. In this way, you will gather the necessary knowledge to optimize the company's actions in different areas.

Storytelling is the art of telling stories in such a way to establish a relationship with the audience. Narrative marketing is the perfect tool for building trust in your company. It is extremely effective, but also seems to be a real challenge. Storytelling is about referring to shared experiences with your community, as well as showing the needs which should be well understood. A good story arouses emotions and brings value. Storytelling can therefore lead to providing informations about products, services, but it is also a good tool to expose the main mission of your company. 

If you already have Google My Business, reviews are going to work as a perpetual motion machine. Huge amount of stars in the ranking attract new potential customers, who are able to generate further positive reviews. If clients see negative comments on your Google Business Card it is almost certain they’ll start considering the quality of your services.

Reviews written by customers are an important factor in building trust to your business. Positive opinions often have significant influence, regarding making purchases or using services. Based on recommendations, potential customer is able to make consumer decisions. People are looking for informations in different sources, also in social media, therefore should contain a specific amount of reviews. 

Every entrepreneur should strive to get to know their customer. This is extremely important in marketing terms. Knowing the target group and its expectations, it is easier to reach them. But how to find the right person?

Abbreviation of the SERM comes from definition Search Engine Reputation Management. This tool is useful to manage the business reputable in internet search engines. In reality it consists of several activities taken in order to improve visibility and recognizability in the search results.

Is the appearance of negative customer feedback the beginning of an end for your brand? Of course not! But should we pay attention to them? Definitely yes. Brand transparency is extremely important for today’s consumer.

Virtually anything can be rated on Google Maps. Literally any single thing you can image. Adding opinions about a ticket machine or even bus stop is nothing new for the Internet users nowadays. Conclusion? Nothing slips away the attention of modern consumers who know well what a search engine is.

A bad hotel can ruin your entire vacation. After all, the guests return to it after a day full of excitement, wanting to relax, get a good night’s sleep and eat a regenerating meal. If the rooms are dirty, food not fresh and beds uncomfortable – it is hard to talk about a successful vacation. One of the most common preventive measures is to check the accommodation reviews before booking. They are crucial and often prevail when it comes to deciding on a particular place. Positive reviews reinforce the decision, negative ones make you look further.

Almost 90% of consumers trust online reviews similarly to personal recommendations from their family and friends. The fact proves that taking care of a positive online image has a crucial role not only in online reputation management (ORM) but also in sales in general.

Small businesses rely highly on reputation. The majority of their clients come from recommendations – nowadays found mainly online and rarely offline. But the good news is you don't always need large advertising budgets to drive sales. Word of mouth spread online can generate enough sales. Below we discuss the three steps that are important to every small business owner and that will hopefully inspire you to take care of your reputation online.

Customer reviews posted by users on various platforms such as Google My Business, Facebook, Amazon, Trustpilot, Foursquare, Yelp, or Trip Advisor can and will affect the way your business or brand is perceived. Finally, it may affect customers' final purchase decisions. That is why comments appearing on review sites should be managed, becoming an everyday task and part of a marketing plan.

Reputation management describes the effort to influence and take control of a company's or individual's reputation. The concept stems from public relations, but along with the growth of social media and the internet the term had to be developed to adequately cover the new phenomena. Nowadays, it can be divided into two areas – offline and online reputation management, the latter focusing mainly on search engine results.

Client satisfaction has huge impact on obtaining profits from your entrepreneurship. Satisfied user not only return to your offer, but also help you with building the reputation of your brand you create. Would you like to increase your budget? Get to know what are the real needs of your customers. You are able to measure client’s satisfaction for a few simple ways. 

Put yourself in your customer’s shoes for a moment. You want to buy goods or use a specific service. Open your web browser and do some quick research. Find a company that can meet your needs. Go to the website, read the detailed information. Before you buy a product or reach for the phone to set up an appointment, you want to make sure you’re dealing with a reliable contractor. What do you do?