Having a profile for your company on Google Maps is a part of building competitive advantage, allows you to present your company profile, and also supports SEO. If you run a business and you plan to create a Google Maps Business profile, follow our tips. Thanks to them you will present your business to a wide range of recipients. A Google My Business profile is useful for any business, but especially for companies that are associated with the local market.

In order to support store owners in building a positive image and increasing sales, one of the largest e-commerce platforms – DecoNetwork has now a very intuitive integration with Rating Captain application. Thanks to such a combination, collecting reviews from your own customers as well as managing ratings and comments from one place is much easier. Check out how easy it is to connect your DecoNetwork store with Rating Captain.

Did you know that 99% of Internet users have an e-mail box? E-mail accompanies us almost every day. This is obviously the reason why companies still run mailing campaigns. Therefore, you also should be interested in this form of advertising. Or maybe you are a practitioner of e-mail marketing, but you do not quite know what it involves? I have for you some tips, which will improve the effectiveness of your actions.

So far, we’ve tried to encourage you to take care of online reviews, not just monitoring them, but actively acquiring them. Now that you know very well how important it is for your business to collect reviews online, we will try to suggest where to do it. If you are wondering what portals to bet on in terms of collecting reviews, then this article is for you. We assure you, the choice is huge.

Negative reviews on Google Maps may cause customers to run away from your business. Even if they find your offer interesting, they won’t make a purchase from you. Do you know the principle of social proof? When people don’t know what decision to make, they tend to find out the reviews of others. Then they make the same choice as the majority of people.

Lost in the maze of marketing messages, we all reach for customer recommendations before we make the right purchasing decision. It is on the Internet that we look for social proof, that is confirmation of the accuracy of our choices. We are more likely to trust people who look like us than characters created for the purpose of advertising. Therefore, it is not enough to just watch the reviews published online, but we should also react to them.

Are you in the B2B business and want to attract new customers? Or maybe you have an interesting product or service, but you can’t reach your target group? Cold mailing actions can make your task easier. You may think it’s spam, but a lot depends on the strategy. If you do not create it, your efforts will be in vain and will be treated by recipients as spam.

Feedback management is important for many reasons. First and foremost, it helps increase your rating, which for buyers is an indicator of your trustworthiness. Companies with five star ratings are considered trustworthy from the very beginning. A rating below 4 stars, on the other hand, can cause some anxiety among potential buyers.

Business profile on Google is a very important tool for building image on the web. After all, it is in Google search that customers most often check basic information about a company, such as opening hours, location or reviews. Moreover, a business profile reduces costs related to marketing and positioning of a website. Therefore, if you do not have a business profile for your company, you should create one, and if you already have a Google My Business profile – check how to improve it.

The presence of brands on social media is a common phenomenon and one of the most important elements of marketing strategy. More and more brands are becoming aware that having several company accounts on the most popular sites is not enough, that is why brands are starting to look for creative solutions. With help comes social selling, by building trust and relationships between the brand and consumers. Check out how to use social selling to develop your business.

There is no denying that there is a relation between customer service and business profitability, it is a well-known fact. Therefore, customer retention is a crucial task for any business that affects the company’s revenue. Most businesses include continuous monitoring of customer satisfaction as a part of their marketing strategy. In fact, as we all know, a satisfied customer is more likely to purchase again. 

A well-conducted competitive analysis can be an extremely helpful element in developing your business strategy. A thorough interpretation of competitors enables to identify strengths and weaknesses both in own company and in the companies of your competitors, thus providing a chance to optimize your actions and strengthen position on the market. In addition, analyzing the behavior of your rivals will also allow you to learn about emerging trends in the market and clarify the needs of your customers. Therefore, how to do it best?

Image is a simple form of communication used since the beginning of civilization. It reaches the audience best, thus brands are eager to use it in marketing messages. Currently technology enables to create moving images, which makes the message even more attractive. Check what benefits video marketing brings and how to use its potential.

You run a company. Your business may be doing quite well, but you wonder if you can generate more revenue from it. Maybe you are not in the best situation right now, but you do not know what you are doing wrong. What do entrepreneurs usually do in such situations?

Negative opinions, comments or reviews are common for every brand, especially when it is already recognizable on the market and its products or services are used by many customers. Moreover, consumers even look for unflattering opinions about a given company to see how much they are risking. Find out how to gain new clients even if you don’t have a crystal clear rating.

Online stores have gained a lot of momentum, according to the E-commerce in Poland 2020 report, as many as 73% of Internet users have made an online purchase in their life. This trend is obviously rising, so e-commerce shops are springing up like mushrooms. There is also more and more competition in the industry, which is why it is getting increasingly harder to stand out from the crowd and reach your target group. However, there are several elements that can always be implemented or improved on to increase your e-shop sales.

Achieving success in sales is dependent on many factors - apart from your passion, determination, and creativity, you also need to thoroughly get to know your potential and current customers in order to accompany them at every stage of the purchasing process. But how do you provide consumers with a consistent and unforgettable experience that will grant your business advantage over the competition? Reach for tools that increase conversion in your online store, which will additionally improve the efficiency and organization of your team’s work.

One of the pillars of building a positive company image is proper acquisition of customer opinions. While a dissatisfied customer will gladly share a negative review online, a satisfied consumer won’t be as inclined to express admiration. Therefore, it’s important to focus your efforts on encouraging customers to provide reviews. If you’re wondering how to get positive opinions from customers who are satisfied with their purchase, this article certainly has the answer.

In the era of universal access to the Internet, well-run Internet marketing becomes increasingly important. Companies are not limited to just creating their own websites. They are also present in social media, run blogs related to their business, and invest in paid forms of advertising or outsource activities to marketing agencies. All this is aimed at reaching users who will be interested in the product or service of a given company.

In recent years, we have been inundated with research indicating that customer reviews help online stores grow. Consumers trust online reviews almost as much as personal recommendations of friends.

Development of your own business means facing more and more difficult tasks. It is really easy to lose in the middle of the marketing ratios and reports. Meanwhile an entrepreneur becomes acquainted with more and more advantaged e-commerce issues, consumers are busy with their own lives. No indicator won’t persuade them to behave contrary to basic logic. 

It might be that sales in your store look pretty good and you’re just wondering what else you can do. Or you are not able to attract customers for a few months and you want to know how to improve your online store sales and how to make better revenue from it. In any case, the pattern of marketing activities to be done in the e-commerce industry does not change. You need to take care of the same aspects of your business regardless of how your store has been performing so far.

Ideashirt.pl is a company from the e-commerce and advertising industry that offers t-shirts. 

Rating Captain is an app that will help you to gain feedback from your customers. Thanks to AI our application analyzes various data, searches the web for brand mentions and distinguishes positive from negative opinions. Using it you can check reviews about your company much easier and faster. You will also learn about the strengths and weaknesses of your business. In this way, you will gather the necessary knowledge to optimize the company's actions in different areas.

Storytelling is the art of telling stories in such a way to establish a relationship with the audience. Narrative marketing is the perfect tool for building trust in your company. It is extremely effective, but also seems to be a real challenge. Storytelling is about referring to shared experiences with your community, as well as showing the needs which should be well understood. A good story arouses emotions and brings value. Storytelling can therefore lead to providing informations about products, services, but it is also a good tool to expose the main mission of your company. 

If you already have Google My Business, reviews are going to work as a perpetual motion machine. Huge amount of stars in the ranking attract new potential customers, who are able to generate further positive reviews. If clients see negative comments on your Google Business Card it is almost certain they’ll start considering the quality of your services.

Reviews written by customers are an important factor in building trust to your business. Positive opinions often have significant influence, regarding making purchases or using services. Based on recommendations, potential customer is able to make consumer decisions. People are looking for informations in different sources, also in social media, therefore should contain a specific amount of reviews. 

Every entrepreneur should strive to get to know their customer. This is extremely important in marketing terms. Knowing the target group and its expectations, it is easier to reach them. But how to find the right person?

Abbreviation of the SERM comes from definition Search Engine Reputation Management. This tool is useful to manage the business reputable in internet search engines. In reality it consists of several activities taken in order to improve visibility and recognizability in the search results.

Virtually anything can be rated on Google Maps. Literally any single thing you can image. Adding opinions about a ticket machine or even bus stop is nothing new for the Internet users nowadays. Conclusion? Nothing slips away the attention of modern consumers who know well what a search engine is.

Is the appearance of negative customer feedback the beginning of an end for your brand? Of course not! But should we pay attention to them? Definitely yes. Brand transparency is extremely important for today’s consumer.

Google reviews are very important. They are used by as many as 97% of buyers. The reason for such a high popularity of Google Maps service is quite simple. Consumers use it at different times of their lives. A trip to a foreign city? No problem. With Google Maps, you can always find the best way to your destination. And since you’re headed somewhere, you want to know what others think of the place.

Almost all customers check reviews on the Internet before making a purchase. People want to know if they are dealing with a reliable company. They are interested in your behavior in case of a complaint. This way they make sure that everything will go smoothly. Therefore, what do you need to do to successfully attract new customers to your business? Take care of recommendations.

A bad hotel can ruin your entire vacation. After all, the guests return to it after a day full of excitement, wanting to relax, get a good night’s sleep and eat a regenerating meal. If the rooms are dirty, food not fresh and beds uncomfortable – it is hard to talk about a successful vacation. One of the most common preventive measures is to check the accommodation reviews before booking. They are crucial and often prevail when it comes to deciding on a particular place. Positive reviews reinforce the decision, negative ones make you look further.

Reputation management describes the effort to influence and take control of a company's or individual's reputation. The concept stems from public relations, but along with the growth of social media and the internet the term had to be developed to adequately cover the new phenomena. Nowadays, it can be divided into two areas – offline and online reputation management, the latter focusing mainly on search engine results.

Customer reviews posted by users on various platforms such as Google My Business, Facebook, Amazon, Trustpilot, Foursquare, Yelp, or Trip Advisor can and will affect the way your business or brand is perceived. Finally, it may affect customers' final purchase decisions. That is why comments appearing on review sites should be managed, becoming an everyday task and part of a marketing plan.

Small businesses rely highly on reputation. The majority of their clients come from recommendations – nowadays found mainly online and rarely offline. But the good news is you don't always need large advertising budgets to drive sales. Word of mouth spread online can generate enough sales. Below we discuss the three steps that are important to every small business owner and that will hopefully inspire you to take care of your reputation online.

Almost 90% of consumers trust online reviews similarly to personal recommendations from their family and friends. The fact proves that taking care of a positive online image has a crucial role not only in online reputation management (ORM) but also in sales in general.

Client satisfaction has huge impact on obtaining profits from your entrepreneurship. Satisfied user not only return to your offer, but also help you with building the reputation of your brand you create. Would you like to increase your budget? Get to know what are the real needs of your customers. You are able to measure client’s satisfaction for a few simple ways. 

Put yourself in your customer’s shoes for a moment. You want to buy goods or use a specific service. Open your web browser and do some quick research. Find a company that can meet your needs. Go to the website, read the detailed information. Before you buy a product or reach for the phone to set up an appointment, you want to make sure you’re dealing with a reliable contractor. What do you do?