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Latest articles

Patrycja Lisowska
14/12/2023 | min read

The company's image develops based on our experiences with the brand. It is a mixture of consumers' associations with the brand, but also a conscious creation of the company's image. Just as personality sets us apart from others, the company's image allows you to emphasize your unique identity. From the article, you will learn how to create and promote your image to shape a strong brand identity.

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Patrycja Lisowska
14/12/2023 | min read

Holding a company business card in Google Maps is an element of building a competitive advantage, allows you to present the company profile, and also supports positioning. If you run a business and plan to create a business card in Google Maps, use our tips. Thanks to them, you will present your business to a wide audience. The Google My Company profile will work for any enterprise, especially for local businesses.

Katarzyna Chomąt
14/12/2023 | min read

Are you operating in the B2B industry and want to acquire new customers? Or maybe you have an interesting product or service, but you can't reach your target audience? Cold mailing can make your task easier. You may think it's spam, but it depends a lot on the strategy. If you don't create one, your efforts will indeed be in vain and will be treated as spam by the recipients.

Agnieszka Szczepanowska
14/12/2023 | min read

Maybe sales in your store look quite good and you're just wondering what else can be done. Maybe for a few months you haven't been able to attract customers and you want to know how to improve sales in your online store and generate better revenue from it. The marketing actions to be taken in the e-commerce industry do not change under any circumstances. You need to take care of the same aspects of your business regardless of how your store has been doing so far.

Agnieszka Szczepanowska
14/12/2023 | min read

Developing your own business requires dealing with increasingly difficult challenges. It's very easy to get lost in the maze of marketing coefficients and reports. Meanwhile, as entrepreneurs familiarize themselves with more advanced e-commerce concepts, consumers are busy with their own lives. And no indicator will convince them to behave contrary to basic logic.

Patrycja Lisowska
14/12/2023 | min read

If you are a business owner, remember that presence on Google Maps is a necessity but also a privilege nowadays. Above all, it allows potential customers to obtain the most important information about your business, such as phone number, range of services provided, or location.

Agnieszka Szczepanowska
14/12/2023 | min read

When can you transfer Google reviews to a new account? When is it better to give up on this idea? Are Google My Business reviews transferred automatically? In all cases? Or maybe it's best to disable customer reviews on the listing and finally stop worrying about what others think of my company?

Katarzyna Chomąt
14/12/2023 | min read

SEO activities are closely related to website traffic analysis. Without it, it would be difficult to determine whether the actions taken are producing any results. Google Analytics comes to the rescue, which is a free and very comprehensive tool that allows you to analyze website traffic. Recently, its new version - GA4 - has been released. Check out what has changed.

Patrycja Lisowska
14/12/2023 | min read

Lost in the jungle of marketing messages, we all seek customer recommendations before making a purchasing decision. It is on the Internet that we look for social proof, or confirmation of the validity of our choices. We are more inclined to rely on recommendations from people who are similar to us than on characters created for advertising purposes. Therefore, it is no longer enough to just look at opinions published online, but it is also necessary to respond to them appropriately. 

Katarzyna Chomąt
14/12/2023 | min read

The pandemic has caused many businesses to move online. Perhaps you also have a physical store, but you see the possibilities and potential that e-commerce offers. Or maybe you are just thinking about starting your own online store and wondering which platform to choose. There are many scripts to choose from. However, it is worth considering a few important issues and then deciding on the right platform.

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