Building brand awareness through positioning in the eyes of consumers, related to national (or regional) branding, is a standard practice that increases the recognition of products and services. By associating a specific brand with the image of a particular country, a kind of "connection" of associations is created in the minds of potential customers (provided that their values are not contradictory). How does this work in the case of marketing alcoholic beverages such as beer, wine, or spirits that burn the throat?

Sometimes you may wonder if it’s even worth asking clients to give reviews on Google My Business, i.e. on your Google business card. Maybe you belief that only good things are said about your company and it doesn’t need to be published anywhere, and that bragging is a bad thing (as the reproductive “education” system in Poland taught us).

E-commerce is thriving and it seems that it won't change anytime soon. Of course, with the development of e-commerce, competition is growing in many industries, even in niche ones. To win the race for customers, you need to monitor trends and increase productivity, for example by using dedicated tools that facilitate many tasks.

The phrase "opinie on Google" often appears in various business guides. What is it really about, what is it, and what can we gain from it? Google Maps reviews are reviews published by consumers on a company's business listing. The Google My Business profile enables businesses to acquire these reviews for free. This is where you can add 1 to 5 stars to rate your satisfaction with a particular company.

When choosing a movie, restaurant, laundry detergent, or looking for a doctor, we primarily rely on the opinions and recommendations of other users. At every step, consciously or unconsciously, we use reviews from "ordinary" consumers. According to the advertising agency Markley&Partners 84% of respondents from Generation Z and millennials use opinions and content from influencers when making purchasing decisions, which are authentic and credible (not sponsored posts). This indicates that User Generated Content (UGC) builds trust in the brand and is therefore one of the best content marketing strategies that can be used to build a brand image.

Positive reviews of products in an online store are important for every customer who wants to buy a product. Good customer reviews are important for e-commerce because they help to understand what customers think about products, but also build SEO - search results for our store.

In recent years, the most popular way of acquiring customers has become the marketing strategy called inbound marketing. It is a process based on contacting the recipient through various channels and attempting to obtain contact information from users interested in your offer. Inbound marketing will help increase traffic to your website and strengthen the sales process. Both large and small brands use this marketing strategy, creating valuable content in the form of a blog, for example. The internet is most commonly used to implement inbound marketing. How can you use this modern method to develop your company?

Universal access to the Internet allows consumers to easily search for information about a product they are interested in, compare its prices in various online stores, and check reviews before making a purchase. What do they do with this knowledge? As it turns out, many customers still prefer to buy products in physical stores, and they use the Internet to gather information about companies, brands, and compare products. This is known as the ROPO effect, which poses a challenge, especially for e-commerce.

The Omnibus Directive of the European Union is set to come into force in January 2023 and is causing a lot of confusion.

Despite the fact that the word branding does not have its Polish equivalent, it has naturally become a part of our language. Brand marketing refers to promotional activities aimed at creating specific associations with a brand. The goal of brand marketing is recognition and popularity. Furthermore, such a strategy builds credibility and customer loyalty. It establishes relationships with audiences who eagerly observe the brand's marketing moves. During the branding process, numerous actions are taken to build a consistent brand image. How to create a brand marketing strategy? Learn more about shaping the character and identity of a company in the article below.