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E-commerce automation - tools for sales automation

Katarzyna Chomąt
28/11/2023 | 5 min read
E-commerce automation - tools for sales automation

Table of contents

    E-commerce is thriving and it seems that it won't change anytime soon. Of course, with the development of e-commerce, competition is growing in many industries, even in niche ones. To win the race for customers, you need to monitor trends and increase productivity, for example by using dedicated tools that facilitate many tasks.

     

    Why is automation in an online store so important?

     

    Automation is primarily a time saver, which can be used, for example, to implement new solutions, strategies, or marketing campaigns. Moreover, thanks to process automation, a store can scale its operations faster and increase sales.

     

    There are already quite a few tools on the market for automating an online store, some of which streamline customer experience processes, others order management, and still others automate marketing activities. Check out a few tools worth paying attention to.

     

    SellIntegro for sales automation

     

    With the SellIntegro platform, you can automate most of the manual processes in your company. This, in turn, allows you to increase the number of orders and minimize errors in their execution. How does the platform work? SellIntegro is a unique technology that enables fast integration of e-commerce systems with accounting, warehouse, logistics, financial, and other platforms or systems (ERP, CRM, WMS). In addition, the tool allows for transferring inventory states from ERP systems to most available online stores, sending orders, generating sales documents, and printing them at the packing station. It is worth adding that if you encounter any problems while using the tool, you have access to friendly SellIntegro Support, which will quickly resolve them.

     

    Automatic order fulfillment with BaseLinker

     

    BaseLinker is a system for integrating various e-commerce platforms, allowing for significant time savings through process automation. Connecting an online store with BaseLinker enables comprehensive management of all orders in the store and on marketplaces. The tool has integrations with invoicing systems and courier companies, so you don't have to log in separately to each marketplace account, online store, or courier account. Moreover, the system provides automatic synchronization of inventory states and prices, as well as performs repetitive tasks related to changing statuses, notifications, and order shipping on your behalf.

    More contacts, more leads, more sales with DMSales

     

    DMSales is a tool that allows you to send automatic email or SMS messages to people who visited your online store but did not make a purchase. This way, you can convert every visitor to your e-commerce into a customer by sending them a message, for example, with a discount code. DMSales also allows for automation of communication - such as newsletters and SMS campaigns, which are extremely important elements of communication and marketing. DMSales, as one of the few automation systems, has its own database of business and consumer contacts compliant with GDPR, which you can use to carry out automatic email and SMS campaigns to reach new recipients of your online store and increase sales.

     

    Online sales optimization with xSale

     

    xSale is a single system for integrating stores with ERP, replacing tools that integrate stores, marketplaces, and warehouse-accounting software. In addition, xSale allows for comprehensive management of the product database and its distribution to various sales channels. Integration with different channels enables, among other things, instant price changes on each platform and rapid synchronization with the warehouse stock. You will also find the option of automatically sending invoices and printing shipping labels and dispatching shipments from one panel. The tool helps automate most activities related to online sales.

     

    Process automation in an online store with SALESmanago

     

    This is a marketing automation system that allows for behavioral profiling of customers. This functionality allows you to better understand their needs and meet their expectations. Moreover, thanks to SALESmanago, you can personalize the website in real-time, customizing it individually for each user. How does it work? SALESmanago identifies segments and accounts with high potential and a high probability of purchase in order to direct and deliver appropriate messages and offers at the right time. In addition, the tool also allows for creating mass email campaigns, as well as sending individual messages.

     

    Marketing automation for an online store with User.com

     

    User.com is a tool that works great for tracking potential customer traffic on the website. You can divide users based on their behavior. Importantly, thanks to the Customer Data Platform solution, all actions take place without violating the right to privacy. What will definitely interest you is the ability to match the appropriate message to the customer's preferences. User.com allows, for example, dynamically adjusting pages to display products that match clicked ads or visited categories. In addition, there is no shortage of chatbot, pop-up, and push notification features. It is also worth noting that the tool's interface is very intuitive.

     

    Summary

     

    Software for automating an online store supports and streamlines operations on many levels. Tools available on the market compete with each other in ideas on how to further accelerate processes, providing access to various functionalities in the areas of analytics, creating marketing campaigns, improving the purchasing process itself, and increasing customer satisfaction. Remember that thanks to automation, you will not only save a lot of time but also increase their effectiveness, increase sales, and scale your business. However, for marketing automation in your company to bring results, it must be well thought out.

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