Many companies use marketing automation systems to strategically approach campaigns and create effective advertising messages. You may already know a little about marketing automation, but you are not utilizing its potential. That's why we have prepared a list of tools for you that automate and support marketing activities.

In the first part of our series, we discussed the initial steps taken by Manibox in the context of opinion management. We also presented the current situation of the company and mentioned that Manibox wants to start selling on various marketplaces, therefore it needs a tool that allows easy monitoring of emerging opinions and quick response to them.

You are one of those people who claim that you can only compete for a client based on price? You have the right to do so. But do you know what people who really make good money in their businesses think about such theories? Honestly speaking - they don't think anything about it, they don't bother with it. At most, they will smile slightly to themselves when they hear such words.

Every online store owner wants to increase sales. Of course, there is always a chance for that, as many factors influence sales growth, both related to marketing and the store itself, its operation, and appearance. In this article, we will present some of them that can make the sales statistics in your store increase.

E-commerce is thriving and it seems that it won't change anytime soon. Of course, with the development of e-commerce, competition is growing in many industries, even in niche ones. To win the race for customers, you need to monitor trends and increase productivity, for example by using dedicated tools that facilitate many tasks.

How to retain customers? What can be done to make them come back and become loyal customers? The questions themselves suggest that what happens after the transaction is important. Of course, the satisfaction with the purchase is influenced by the store's offer, customer service quality, or smooth delivery, but there are a few more actions that increase buyers' satisfaction and thus contribute to repeat purchases of products or services.

Universal access to the Internet allows consumers to easily search for information about a product they are interested in, compare its prices in various online stores, and check reviews before making a purchase. What do they do with this knowledge? As it turns out, many customers still prefer to buy products in physical stores, and they use the Internet to gather information about companies, brands, and compare products. This is known as the ROPO effect, which poses a challenge, especially for e-commerce.

Market analysis is the process of collecting, selecting, and interpreting information about the market, consumers, competition, and market environment.

Despite the fact that the word branding does not have its Polish equivalent, it has naturally become a part of our language. Brand marketing refers to promotional activities aimed at creating specific associations with a brand. The goal of brand marketing is recognition and popularity. Furthermore, such a strategy builds credibility and customer loyalty. It establishes relationships with audiences who eagerly observe the brand's marketing moves. During the branding process, numerous actions are taken to build a consistent brand image. How to create a brand marketing strategy? Learn more about shaping the character and identity of a company in the article below.

Which manufacturers have gained recognition from Polish drivers? We present a ranking of car brands based on customer reviews posted on Google business listings in Poland.