As a business owner, you want to provide a great customer experience. But what is a customer experience, and how can you improve it? In this article, we will explore the importance of customer experience, how to understand your customers, measure customer feedback, and create a customer experience strategy that can help you improve customer satisfaction and loyalty your customer has with your business and improve your company's image.

The company's image is developed based on our experience with the brand. It's a mixture of consumers' associations with the brand, but also conscious creation of the company's image. Just like personality distinguishes us from others, the image of the company allows you to emphasize your unique identity. From the article, you'll learn how to create and make your image popular in order to shape a strong brand identity. 

Business is a full structure, the establishment of which requires not only an idea, but also knowledge, especially in the field of marketing. The company’s promotion strategy is based on the foundations of marketing mix. The methodology of marketing in e-commerce is a natural but little-explored area, so most often its development is intuitive. Let’s see how Marketing Mix 7P can influence the development of your online business!

Black Friday is the day of the year for which every enthusiast of shopping at attractive prices has been waiting for. It is also a hot period for the e-commerce industry starting the pre-Christmas shopping spree. That is why we have prepared a handful of information and tips on how to prepare your online store for Black Friday.

Marketing in the modern world isn't about knocking on everybody’s front door and expecting a sale anymore. It uses digitalization — still like knocking — but this time, on the screen of everybody’s gadgets.

The marketing potential that lies in customer reviews cannot be underestimated these days. As consumers remain indifferent to traditional forms of advertising, they prefer to search for information about your brand online, among their friends, newsletter or on popular vlogs. The reviews and marketing recommendations of other people are a mine of knowledge for prosumers, so try to attract the attention of your audience with marketing strategies today. 

Loyalty programs are marketing activities willingly used by various companies to build customer loyalty. Before implementing such a program, it is worth considering what would interest the audience and plan activities to enjoy customer engagement and other business benefits.

Branding is an important aspect that you need to consider in your business strategy. It is not enough to choose a logo and run advertising campaigns. Creating an image is definitely a lot more thought-out steps. Check what you can gain and what actions will help you build brand awareness in the minds of your audience.

As many as 19 million Polish people regularly use social media. This means that every second resident of our country willingly visits social networks. 89% of these users most often direct their steps to Facebook. Instagram, in turn, is visited by 55% of them. It is worth noting that the popularity of Instagram is growing much faster than the popularity of competing platforms.

Public Relations activities, i.e. PR, are responsible for the business communication of your brand, create a corporate image and build trust with your audience. PR marketing helps to improve the company’s reputation, strengthen its relations with the environment. Find out how marketing and PR activities create a positive brand image and attract potential clients.