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Latest articles

Patrycja Lisowska
23/03/2022 | 4 min read

The company's image is developed based on our experience with the brand. It's a mixture of consumers' associations with the brand, but also conscious creation of the company's image. Just like personality distinguishes us from others, the image of the company allows you to emphasize your unique identity. From the article, you'll learn how to create and make your image popular in order to shape a strong brand identity. 

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Katarzyna Chomąt
02/03/2022 | 4 min read

Loyalty programs are marketing activities willingly used by various companies to build customer loyalty. Before implementing such a program, it is worth considering what would interest the audience and plan activities to enjoy customer engagement and other business benefits.

Hanna Bernikova
23/02/2022 | 9 min read

Business is a full structure, the establishment of which requires not only an idea, but also knowledge, especially in the field of marketing. The company’s promotion strategy is based on the foundations of marketing mix. The methodology of marketing in e-commerce is a natural but little-explored area, so most often its development is intuitive. Let’s see how Marketing Mix 7P can influence the development of your online business!

Katarzyna Chomąt
16/02/2022 | 5 min read

Branding is an important aspect that you need to consider in your business strategy. It is not enough to choose a logo and run advertising campaigns. Creating an image is definitely a lot more thought-out steps. Check what you can gain and what actions will help you build brand awareness in the minds of your audience.

Agnieszka Szczepanowska
09/02/2022 | 4 min read

As many as 19 million Polish people regularly use social media. This means that every second resident of our country willingly visits social networks. 89% of these users most often direct their steps to Facebook. Instagram, in turn, is visited by 55% of them. It is worth noting that the popularity of Instagram is growing much faster than the popularity of competing platforms.

Hanna Bernikova
26/01/2022 | 7 min read

Public Relations activities, i.e. PR, are responsible for the business communication of your brand, create a corporate image and build trust with your audience. PR marketing helps to improve the company’s reputation, strengthen its relations with the environment. Find out how marketing and PR activities create a positive brand image and attract potential clients.

Katarzyna Chomąt
22/12/2021 | 4 min read

Spontaneous marketing actions are increasingly being used by various companies. Such actions are usually based on current events in the country or in the world and they allow to stand out on the market. Of course such actions may bring the opposite effect than the one intended, and therefore with spontaneous actions it is paradoxically important to prepare in advance.

Katarzyna Chomąt
22/11/2021 | 6 min read

Black Friday is the day of the year for which every enthusiast of shopping at attractive prices has been waiting for. It is also a hot period for the e-commerce industry starting the pre-Christmas shopping spree. That is why we have prepared a handful of information and tips on how to prepare your online store for Black Friday.

Katarzyna Chomąt
15/09/2021 | 6 min read

Did you know that 99% of Internet users have an e-mail box? E-mail accompanies us almost every day. This is obviously the reason why companies still run mailing campaigns. Therefore, you also should be interested in this form of advertising. Or maybe you are a practitioner of e-mail marketing, but you do not quite know what it involves? I have for you some tips, which will improve the effectiveness of your actions.

Katarzyna Chomąt
09/09/2021 | 5 min read

Content is king, you may have already met with these phrases and the term content marketing. Perhaps you already write blog entries, create infographics or videos, you are satisfied with them, but you do not see the effects of such actions. This is why you should check how to create unique content and win over your clients’ hearts.

Katarzyna Chomąt
19/04/2021 | 6 min read

The presence of brands on social media is a common phenomenon and one of the most important elements of marketing strategy. More and more brands are becoming aware that having several company accounts on the most popular sites is not enough, that is why brands are starting to look for creative solutions. With help comes social selling, by building trust and relationships between the brand and consumers. Check out how to use social selling to develop your business.

Karol Bocheński
26/03/2021 | 4 min read

A well-conducted competitive analysis can be an extremely helpful element in developing your business strategy. A thorough interpretation of competitors enables to identify strengths and weaknesses both in own company and in the companies of your competitors, thus providing a chance to optimize your actions and strengthen position on the market. In addition, analyzing the behavior of your rivals will also allow you to learn about emerging trends in the market and clarify the needs of your customers. Therefore, how to do it best?

Katarzyna Chomąt
22/03/2021 | 8 min read

Image is a simple form of communication used since the beginning of civilization. It reaches the audience best, thus brands are eager to use it in marketing messages. Currently technology enables to create moving images, which makes the message even more attractive. Check what benefits video marketing brings and how to use its potential.

Katarzyna Chomąt
09/03/2021 | 10 min read

Online stores have gained a lot of momentum, according to the E-commerce in Poland 2020 report, as many as 73% of Internet users have made an online purchase in their life. This trend is obviously rising, so e-commerce shops are springing up like mushrooms. There is also more and more competition in the industry, which is why it is getting increasingly harder to stand out from the crowd and reach your target group. However, there are several elements that can always be implemented or improved on to increase your e-shop sales.

Katarzyna Chomąt
27/01/2021 | 7 min read

In the era of universal access to the Internet, well-run Internet marketing becomes increasingly important. Companies are not limited to just creating their own websites. They are also present in social media, run blogs related to their business, and invest in paid forms of advertising or outsource activities to marketing agencies. All this is aimed at reaching users who will be interested in the product or service of a given company.

Katarzyna Chomąt
20/11/2020 | 4 min read

Storytelling is the art of telling stories in such a way to establish a relationship with the audience. Narrative marketing is the perfect tool for building trust in your company. It is extremely effective, but also seems to be a real challenge. Storytelling is about referring to shared experiences with your community, as well as showing the needs which should be well understood. A good story arouses emotions and brings value. Storytelling can therefore lead to providing informations about products, services, but it is also a good tool to expose the main mission of your company. 

Katarzyna Chomąt
10/11/2020 | 3 min read

Every entrepreneur should strive to get to know their customer. This is extremely important in marketing terms. Knowing the target group and its expectations, it is easier to reach them. But how to find the right person?

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