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Latest articles

Patrycja Lisowska
02/12/2022 | 4 min read

The company's image is developed based on our experience with the brand. It's a mixture of consumers' associations with the brand, but also conscious creation of the company's image. Just like personality distinguishes us from others, the image of the company allows you to emphasize your unique identity. From the article, you'll learn how to create and make your image popular in order to shape a strong brand identity. 

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Hanna Bernikova
29/11/2022 | 9 min read

Business is a full structure, the establishment of which requires not only an idea, but also knowledge, especially in the field of marketing. The company’s promotion strategy is based on the foundations of marketing mix. The methodology of marketing in e-commerce is a natural but little-explored area, so most often its development is intuitive. Let’s see how Marketing Mix 7P can influence the development of your online business!

Katarzyna Chomąt
21/10/2022 | 6 min read

Black Friday is the day of the year for which every enthusiast of shopping at attractive prices has been waiting for. It is also a hot period for the e-commerce industry starting the pre-Christmas shopping spree. That is why we have prepared a handful of information and tips on how to prepare your online store for Black Friday.

Kristin Gray
14/07/2022 | 7 min read

Marketing in the modern world isn't about knocking on everybody’s front door and expecting a sale anymore. It uses digitalization — still like knocking — but this time, on the screen of everybody’s gadgets.

Patrycja Lisowska
25/05/2022 | 9 min read

The marketing potential that lies in customer reviews cannot be underestimated these days. As consumers remain indifferent to traditional forms of advertising, they prefer to search for information about your brand online, among their friends, newsletter or on popular vlogs. The reviews and marketing recommendations of other people are a mine of knowledge for prosumers, so try to attract the attention of your audience with marketing strategies today. 

Katarzyna Chomąt
02/03/2022 | 4 min read

Loyalty programs are marketing activities willingly used by various companies to build customer loyalty. Before implementing such a program, it is worth considering what would interest the audience and plan activities to enjoy customer engagement and other business benefits.

Katarzyna Chomąt
16/02/2022 | 5 min read

Branding is an important aspect that you need to consider in your business strategy. It is not enough to choose a logo and run advertising campaigns. Creating an image is definitely a lot more thought-out steps. Check what you can gain and what actions will help you build brand awareness in the minds of your audience.

Agnieszka Szczepanowska
09/02/2022 | 4 min read

As many as 19 million Polish people regularly use social media. This means that every second resident of our country willingly visits social networks. 89% of these users most often direct their steps to Facebook. Instagram, in turn, is visited by 55% of them. It is worth noting that the popularity of Instagram is growing much faster than the popularity of competing platforms.

Hanna Bernikova
26/01/2022 | 7 min read

Public Relations activities, i.e. PR, are responsible for the business communication of your brand, create a corporate image and build trust with your audience. PR marketing helps to improve the company’s reputation, strengthen its relations with the environment. Find out how marketing and PR activities create a positive brand image and attract potential clients.

Katarzyna Chomąt
22/12/2021 | 4 min read

Spontaneous marketing actions are increasingly being used by various companies. Such actions are usually based on current events in the country or in the world and they allow to stand out on the market. Of course such actions may bring the opposite effect than the one intended, and therefore with spontaneous actions it is paradoxically important to prepare in advance.

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