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Latest articles

Katarzyna Chomąt
12/12/2023 | min read

Image is a simple form of communication used since the beginning of civilization. It resonates best with the audience, so brands willingly use it in their marketing messages. Nowadays, technology allows us to create moving images, which further enhances the message. Check out the benefits of video marketing and how to harness its potential.

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Hanna Bernikova
12/12/2023 | min read

Today, the average inhabitant of the planet spends about 2.5 hours a day on social media platforms, watching YouTube videos, liking posts on social media, and writing tweets. Even more interesting are the statistics regarding the use of TikTok. On average, people visit this social network about 10 times within 24 hours, resulting in spending up to 60 minutes there daily.

Karol Bocheński
12/12/2023 | min read

A well-conducted competitor analysis can be an extremely helpful element in developing a business strategy. A thorough interpretation of your competitors will allow you to identify the strengths and weaknesses of both your own company and your competitors, giving you the opportunity to optimize your actions and strengthen your position in the market. Additionally, analyzing the behavior of your rivals will also allow you to identify emerging market trends and refine the needs of your customers. So how do you do it best?

Agnieszka Szczepanowska
12/12/2023 | min read

Customer Experience (CX) is the impression that your brand creates on consumers. It is not just about the efficient functioning of the customer service department. It is just one of many elements that can either deter potential buyers or encourage them to make repeat purchases. Marketing campaigns are also just one component of CX. They are important, but they won't contribute anything if you don't take care of the whole.

Hanna Bernikova
12/12/2023 | min read

There is no denying that there is a connection between customer service and company profitability, it is a well-known fact. Therefore, customer retention is a key task for every business, which affects the company's revenue. Most companies include continuous monitoring of customer satisfaction as part of their marketing strategy. As we know, a satisfied customer is more likely to make a repeat purchase.

Katarzyna Chomąt
12/12/2023 | min read

AllBag creates eco-friendly bags with unique prints, making them primarily a gift with a special character.

Patrycja Lisowska
12/12/2023 | min read

So far, we have been trying to encourage you to take care of online reviews, not only monitoring them but also actively acquiring them. Now that you know perfectly well how important it is for your company to collect reviews online, we will try to suggest where to do it. If you are wondering which portals to choose for collecting reviews, this article is for you. We assure you, the choice is huge.

Katarzyna Chomąt
12/12/2023 | min read

One of the foundations of building a positive company image is acquiring opinions. Moreover, as research shows, 83% of consumers claim to completely or partially trust recommendations from friends and family. In turn, 66% of people believe reviews published on the Internet. Check out the power of consumer opinions and take reputation management to a higher level online.

Patrycja Lisowska
12/12/2023 | min read

Would you like to improve customer service standards, but don't know where to start? Modern technologies come to meet your needs, which will automate this process and increase customer satisfaction. Thanks to them, you will shorten the response time to consumer questions, standardize the response process, and increase communication efficiency. All this is to reassure consumers that they can always rely on your support.

Katarzyna Chomąt
12/12/2023 | min read

Did you know that 99% of Internet users have an email inbox? Email accompanies us almost every day. This is, of course, the reason why companies still run email campaigns. So you should also be interested in this form of advertising. Or maybe you are an email marketing practitioner, but you don't quite know what it's all about? I have some tips for you that will improve the effectiveness of your actions.

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