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Latest articles

Karol Bocheński
24/08/2020 | 5 min read

A bad hotel can ruin your entire vacation. After all, the guests return to it after a day full of excitement, wanting to relax, get a good night’s sleep and eat a regenerating meal. If the rooms are dirty, food not fresh and beds uncomfortable – it is hard to talk about a successful vacation. One of the most common preventive measures is to check the accommodation reviews before booking. They are crucial and often prevail when it comes to deciding on a particular place. Positive reviews reinforce the decision, negative ones make you look further.

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Karol Bocheński
21/08/2020 | 3 min read

Reputation management describes the effort to influence and take control of a company's or individual's reputation. The concept stems from public relations, but along with the growth of social media and the internet the term had to be developed to adequately cover the new phenomena. Nowadays, it can be divided into two areas – offline and online reputation management, the latter focusing mainly on search engine results.

Karol Bocheński
21/08/2020 | 3 min read

Customer reviews posted by users on various platforms such as Google My Business, Facebook, Amazon, Trustpilot, Foursquare, Yelp, or Trip Advisor can and will affect the way your business or brand is perceived. Finally, it may affect customers' final purchase decisions. That is why comments appearing on review sites should be managed, becoming an everyday task and part of a marketing plan.

Karol Bocheński
21/08/2020 | 3 min read

Small businesses rely highly on reputation. The majority of their clients come from recommendations – nowadays found mainly online and rarely offline. But the good news is you don't always need large advertising budgets to drive sales. Word of mouth spread online can generate enough sales. Below we discuss the three steps that are important to every small business owner and that will hopefully inspire you to take care of your reputation online.

Karol Bocheński
21/08/2020 | 3 min read

Almost 90% of consumers trust online reviews similarly to personal recommendations from their family and friends. The fact proves that taking care of a positive online image has a crucial role not only in online reputation management (ORM) but also in sales in general.

Agnieszka Szczepanowska
13/08/2020 | 4 min read

Client satisfaction has huge impact on obtaining profits from your entrepreneurship. Satisfied user not only return to your offer, but also help you with building the reputation of your brand you create. Would you like to increase your budget? Get to know what are the real needs of your customers. You are able to measure client’s satisfaction for a few simple ways. 

Karol Bocheński
12/08/2020 | 4 min read

Put yourself in your customer’s shoes for a moment. You want to buy goods or use a specific service. Open your web browser and do some quick research. Find a company that can meet your needs. Go to the website, read the detailed information. Before you buy a product or reach for the phone to set up an appointment, you want to make sure you’re dealing with a reliable contractor. What do you do?

Karol Bocheński
12/08/2020 | 4 min read

Nowadays, it is difficult to find a person who does not check the reviews on Google before choosing the company's offer. On one hand, it is an opportunity to effectively promote your business. On the other hand, it is hard not to treat this situation as a threat. Even if every effort is made in your company to guess and satisfy all customer needs, you will eventually find someone who is not satisfied. And it immediately paves the way to a negative comment. 

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