Digital communities gathered on internet platforms generate data that is valuable information for businesses. The gathered knowledge can be analyzed to create new solutions for companies. By analyzing sentiment of opinions, improvements can be introduced in the company that will result in increased customer satisfaction.

Do you have a knife at home? That's great. It can be used to prepare a delicious meal or for self-defense. Just tell me, will such equipment be useful to you if it rests in a dark corner of a drawer and you never use it? Not really. The same goes for tools for monitoring opinions on the Internet. Unused, they don't give you anything. That's it.

Loyal customer... Acquiring them is difficult, but crucial for the development of any business. Who is a loyal customer? It is a person who regularly returns to your company because they are satisfied with your offer and service, so they don't need to look for a product or service from the competition. Furthermore, a loyal customer willingly recommends your offer to their family and friends. How to measure customer loyalty? Simply conduct an NPS survey, which will allow you to draw conclusions and take appropriate steps to increase customer satisfaction and loyalty.

You are one of those people who claim that you can only compete for a client based on price? You have the right to do so. But do you know what people who really make good money in their businesses think about such theories? Honestly speaking - they don't think anything about it, they don't bother with it. At most, they will smile slightly to themselves when they hear such words.

Opinions are a very important element of the strategy of every online store. Over 90% of consumers check them before making a purchase or using a company's service. Why? Opinions provide valuable information about your products, such as whether the goods are consistent with the description, whether they arrived damaged, whether their price is adequate to the quality of workmanship, how long the delivery time is, etc.

In the first part of our series, we discussed the initial steps taken by Manibox in the context of opinion management. We also presented the current situation of the company and mentioned that Manibox wants to start selling on various marketplaces, therefore it needs a tool that allows easy monitoring of emerging opinions and quick response to them.

If you are reading this article, you probably already know something about reviews and their impact on a potential customer's purchasing decisions. Now it's time to effectively gather customer reviews and opinions. However, before you start asking for reviews, you need to understand how to handle both satisfied and dissatisfied customers.

Ratings and customer reviews are extremely important for the development of every business. They often facilitate purchasing decisions and bring many benefits to the company itself. Read the article and learn how you can harness their potential in your business.

You run a business, so you are bombarded with various offers from all sides. You hear that you need to take care of employee training, better electronic equipment, good advertising, insurance, accounting. And a million other things. Each of them demands your immediate attention.

Are you planning to buy star ratings under your Google My Business business page? Find out how much do Google reviews cost? However, hold on for a moment before you rush with a broad smile to the sites that offer their purchase. Money is just one of the currencies in which you pay for fake reviews. In a brief moment, you will get to know three other goods that you give away in such a transaction. Those are hidden costs that the review seller will never tell you about.