The opinions of your customers are a very important element in building trust in your company. It is thanks to them that a person interested in your offer can decide to make a purchase or use your service. Customers also check social media for information about the company. Therefore, it is worth taking care of a large number of recommendations.

Entrepreneurs operating in the trade industry are doing relatively well in 2020. Even if they have only been selling in physical stores so far, they quickly realized what needs to be done to maintain their income at a similar level. Moving their business online turned out to be a marketing opportunity for many of them. In many cases, the pandemic only accelerated the decision to expand their business.

94% of consumers say that a bad review convinced them to give up on a company's services or products

Social media (as the name suggests) are focused on building a community, not just informing about the company's offer. Fortunately, more and more brands understand this and try to engage in dialogue with their followers. Of course, a brand's presence on social media exposes it to criticism, which happens to every company. However, it is important to know how to react in such situations and present oneself as a professional and customer-oriented company.

Did you know that acquiring a new customer can be up to 25 times more expensive than retaining an existing one1? Unfortunately, many companies cannot boast high-quality customer service, which results in avoidable losses. Therefore, familiarize yourself with these 5 customer service tips and minimize the risk of losing customers.

Allegro is not only a popular online sales platform, but it is also recognized among consumers. According to the GEMIUS study, as many as 86% of respondents mention Allegro as a platform associated with online shopping. However, listing an offer is not the only thing a seller needs to take care of. Competition is just around the corner, and what can help you stay ahead are product reviews.

Digital communities gathered on internet platforms generate data that is valuable information for businesses. The gathered knowledge can be analyzed to create new solutions for companies. By analyzing sentiment of opinions, improvements can be introduced in the company that will result in increased customer satisfaction.

Ratings and customer reviews are extremely important for the development of every business. They often facilitate purchasing decisions and bring many benefits to the company itself. Read the article and learn how you can harness their potential in your business.

Positive reviews of products in an online store are important for every customer who wants to buy a product. Good customer reviews are important for e-commerce because they help to understand what customers think about products, but also build SEO - search results for our store.

The Omnibus Directive of the European Union is set to come into force in January 2023 and is causing a lot of confusion.