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Obtaining opinions in the service industry. How to obtain customer ratings?

Agnieszka Szczepanowska
14/12/2023 | 4 min read
Obtaining opinions in the service industry. How to obtain customer ratings?

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    Entrepreneurs operating in the trade industry are doing relatively well in 2020. Even if they have only been selling in physical stores so far, they quickly realized what needs to be done to maintain their income at a similar level. Moving their business online turned out to be a marketing opportunity for many of them. In many cases, the pandemic only accelerated the decision to expand their business.


    But what about services? Many gastronomy, hairdressing, cosmetic, tourism, and other companies are currently on the verge of collapse. The need to adapt to increasingly new restrictions seriously undermines the stability of service businesses. That is why effective internet marketing is essential for them to survive difficult times.


    Obtaining opinions in the service industry can affect local positioning.


    It is precisely local positioning that has the greatest impact on how many potential customers a service provider attracts. Even if you provide your services nationwide, it is worth knowing that people still tend to search for service companies in their area.


    Where do they search? In the search engine. They enter local phrases consisting of the service name and location. Bike repair Warsaw. Psie Pole restaurant Wrocław. These are the questions consumers ask the Google master. And Google eagerly responds, organizing the results according to various criteria.


    One of the factors that has the greatest impact on local positioning is consumer opinions. That is why obtaining opinions in the service industry has a crucial influence on attracting new customers and gives a huge advantage over the competition.



    How to collect opinions from customers who have used your services?


    You already know why you need to care about online opinions. The question is, how do you do it? Fortunately, simple solutions are the best in this matter. Do you want to get opinions? Ask for them! If you do it professionally, you have a good chance of obtaining the recommendations you are looking for.


    A campaign aimed at obtaining opinions in the service industry requires tact. Traditional customer satisfaction surveys conducted by email work well in this case. However, you may not always have the customer's email. Therefore, include invitations to leave reviews wherever possible.


    The website and social media profiles seem like obvious places to put such a message. However, this is just the beginning of the possibilities. Stickers asking for opinions can be a great decoration for your headquarters and all advertising folders and leaflets. If you provide your services at the customer's location, you can invest in work clothes with a print. Not only will they add professionalism to your employees, but they will also serve as mobile advertising. You can also place the request for an opinion on the equipment you use at work.


    Be creative, and you will see the results sooner than you expect.


    Obtaining positive opinions can be even easier.


    Encouraging customers to leave reviews is not everything. A good marketer can empathize with the situation of the company's customers. They know their problems and know what can be difficult for them. It turns out that sometimes obtaining opinions in the service industry is difficult because people simply do not know what to write about. Since you are already aware of this, make it as easy as possible for your customers.


    You can ask them questions that will stimulate their imagination. Ask them what they like most about your services. Find out what they have gained by using your company's offer. You can also ask about the features that distinguish your company from the competition. In this way, you will not only help customers formulate a factual response but also obtain valuable information.


    The easiest method is to use the Rating Captain application, which generates sample reviews based on SEO analysis. You can suggest these recommendations to your customers. Some of them will decide to leave them, thus saving their valuable time. And your company will definitely benefit from it, confidently climbing up in the search results.

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