Car brand rankings - how do brands manage opinions?

Which manufacturers have gained recognition from Polish drivers? We present a ranking of car brands based on customer reviews posted on Google business listings in Poland.

The reports on the situation of individual brands were created using the ReviewsAudit tool, and the ranking was based on these reports. It is worth noting that the results are very close, and the nuances determined who would be at the top. The ReviewsAudit tool reports showed that car brands care about customer reviews, but there are still a few aspects that need improvement, and we will present them in more detail in the further part of the ranking.

1. Dacia

When it comes to customer reviews and how they are managed, it must be acknowledged that Dacia is doing really well. This is best evidenced by the rating of 4.56, which has been steadily increasing since February 2022. Thanks to this, Dacia is in Class B on the trust board. Additionally, customers willingly post longer reviews with photos, which positively affects the brand's image and encourages visits to the showrooms.

Results from ReviewsAudit:

• number of analyzed profiles: 98
• average rating of all business listings: 4.56
• number of reviews in business listings: 13,437
• percentage of reviews with text: 59%
• percentage of responses given: 68%

See Dacia's profile in the Rating Captain review directory.

2. Hyundai

Thanks to its corporate business listings, where the average rating is 4.49 and there are over 23,000 reviews, Hyundai is in Class B on the trust board. The average rating of the showrooms is constantly increasing, but it is worth ensuring that each business listing receives at least 3 reviews per month, which will significantly accelerate the rating growth. Hyundai owes its good position in the ranking to responding to customer reviews - as much as 73% of the reviews received a response from the brand.

Results from ReviewsAudit:

• number of analyzed profiles: 78
• average rating of all business listings: 4.49
• number of reviews in business listings: 23,579
• percentage of reviews with text: 53%
• percentage of responses given: 73%

See Hyundai's profile in the Rating Captain review directory.

3. Škoda

Škoda is also on the podium with an average rating of 4.45. The corporate business listings are well supplemented with information, and in addition, customers willingly add photos of their purchased cars to them. Škoda regularly receives new reviews, which results in a steady increase in the rating. The brand responded to 67% of the reviews, but the average response time is 35 days, so it is worth working on this aspect and implementing a review management strategy.

Results from ReviewsAudit:

• number of analyzed profiles: 119
• average rating of all business listings: 4.45
• number of reviews in business listings: 45,922
• percentage of reviews with text: 51%
• percentage of responses given: 67%

See Škoda's profile in the Rating Captain review directory.

4. Audi

For the Audi brand, the average rating of the business listings started to increase in June 2022 and is currently at 4.4. On average, 7 reviews are received per month for the business listings, which indicates further rating growth.

Results from ReviewsAudit:

• number of analyzed profiles: 41
• average rating of all business listings: 4.4
• number of reviews in business listings: 15,563
• percentage of reviews with text: 49%
• percentage of responses given: 68%

See Audi's profile in the Rating Captain review directory.

5. Volkswagen

The average rating of Volkswagen's Google business listings is steadily increasing month by month. Furthermore, on average, 6 reviews are received per month for the business listings, so the brand is able to quickly reach the recommended rating level of 4.5 - 4.8.

Results from ReviewsAudit:

• number of analyzed profiles: 91
• average rating of all business listings: 4.39
• number of reviews in business listings: 38,045
• percentage of reviews with text: 51%
• percentage of responses given: 68%

See Volkswagen's profile in the Rating Captain review directory.

6. Mazda

The average rating of Mazda's business listings has been at 4.45 since June 2022. However, the number of reviews appearing in the business listings has decreased since then, so it is worth implementing or improving the review collection process.

Results from ReviewsAudit:

• number of analyzed profiles: 40
• average rating of all business listings: 4.45
• number of reviews in business listings: 9,791
• percentage of reviews with text: 49%
• percentage of responses given: 47%

See Mazda's profile in the Rating Captain review directory.

7. Seat

Seat maintains an average rating of 4.42 despite the constant influx of reviews. Therefore, it is worth analyzing the content of negative reviews to eliminate potential errors and thus gain more positive ratings.

Results from ReviewsAudit:

• number of analyzed profiles: 30
• average rating of all business listings: 4.42
• number of reviews in business listings: 8,067
• percentage of reviews with text: 49%
• percentage of responses given: 56%

See Seat's profile in the Rating Captain review directory.

8. Renault

Renault receives an average of 8 reviews per month for its Google business listings, which contributes to rapid rating growth. Over the course of a year, the average rating has increased from 4.31 to 4.4. The brand responded to 58% of the reviews, but the average response time is as long as 61 days, so it should definitely be shortened.

Results from ReviewsAudit:

• number of analyzed profiles: 98
• average rating of all business listings: 4.4
• number of reviews in business listings: 41,415
• percentage of reviews with text: 53%
• percentage of responses given: 58%

See Renault's profile in the Rating Captain review directory.

9. Lexus

Lexus has a very high average rating of 4.63, but despite this high rating, it is not at the top of the ranking. This is directly due to the fact that on average, only 2 reviews per month are received for the Google business listings, and only 40% of the reviews received a response from the brand.

Results from ReviewsAudit:

• number of analyzed profiles: 17
• average rating of all business listings: 4.63
• number of reviews in business listings: 4,021
• percentage of reviews with text: 52%
• percentage of responses given: 40%

See Lexus's profile in the Rating Captain review directory.

10. Honda

Honda closes the top ten ranking with an average rating of 4.46. However, implementing a review acquisition strategy can significantly improve the results. It is worth asking customers to leave longer reviews. The brand responded to only 39% of the reviews, so this is another area that requires automation.

Results from ReviewsAudit:

• number of analyzed profiles: 37
• average rating of all business listings: 4.46
• number of reviews in business listings: 11,180
• percentage of reviews with text: 49%
• percentage of responses given: 39%

See Honda's profile in the Rating Captain review directory.

11. Mitsubishi Motors

Results from ReviewsAudit:

• number of analyzed profiles: 37
• average rating of all business listings: 4.45
• number of reviews in business listings: 4,641
• percentage of reviews with text: 49%
• percentage of responses given: 43%

See Mitsubishi Motors' profile in the Rating Captain review directory.

12. Mercedes-Benz

Results from ReviewsAudit:

• number of analyzed profiles: 80
• average rating of all business listings: 4.36
• number of reviews in business listings: 27,867
• percentage of reviews with text: 43%
• percentage of responses given: 47%

See Mercedes-Benz's profile in the Rating Captain review directory.

13. Volvo Car

Results from ReviewsAudit:

• number of analyzed profiles: 34
• average rating of all business listings: 4.48
• number of reviews in business listings: 12,093
• percentage of reviews with text: 51%
• percentage of responses given: 37%

See Volvo Car's profile in the Rating Captain review directory.

14. BMW

Results from ReviewsAudit:

• number of analyzed profiles: 52
• average rating of all business listings: 4.44
• number of reviews in business listings: 21,879
• percentage of reviews with text: 51%
• percentage of responses given: 46%

See BMW's profile in the Rating Captain review directory.

15. Porsche

Results from ReviewsAudit:

• number of analyzed profiles: 9
• average rating of all business listings: 4.56
• number of reviews in business listings: 2,545
• percentage of reviews with text: 44%
• percentage of responses given: 53%

See Porsche's profile in the Rating Captain review directory.

16. Toyota

Results from ReviewsAudit:

• number of analyzed profiles: 83
• average rating of all business listings: 4.45
• number of reviews in business listings: 45,910
• percentage of reviews with text: 48%
• percentage of responses given: 35%

See Toyota's profile in the Rating Captain review directory.

17. KIA

Results from ReviewsAudit:

• number of analyzed profiles: 81
• average rating of all business listings: 4.45
• number of reviews in business listings: 20,770
• percentage of reviews with text: 50%
• percentage of responses given: 39%

See KIA's profile in the Rating Captain review directory.

18. Suzuki

Results from ReviewsAudit:

• number of analyzed profiles: 64
• average rating of all business listings: 4.43
• number of reviews in business listings: 9,697
• percentage of reviews with text: 49%
• percentage of responses given: 37%

See Suzuki's profile in the Rating Captain review directory.

19. Ford

Results from ReviewsAudit:

• number of analyzed profiles: 69
• average rating of all business listings: 4.26
• number of reviews in business listings: 22,637
• percentage of reviews with text: 48%
• percentage of responses given: 42%

See Ford's profile in the Rating Captain review directory.

20. Citroën

Results from ReviewsAudit:

• number of analyzed profiles: 63
• average rating of all business listings: 4.39
• number of reviews in business listings: 10,766
• percentage of reviews with text: 49%
• percentage of responses given: 29%

See Citroën's profile in the Rating Captain review directory.

21. Nissan

Results from ReviewsAudit:

• number of analyzed profiles: 48
• average rating of all business listings: 4.37
• number of reviews in business listings: 9,721
• percentage of reviews with text: 49%
• percentage of responses given: 41%

See Nissan's profile in the Rating Captain review directory.

22. Alfa Romeo

Results from ReviewsAudit:

• number of analyzed profiles: 39
• average rating of all business listings: 4.27
• number of reviews in business listings: 10,199
• percentage of reviews with text: 48%
• percentage of responses given: 39%

See Alfa Romeo's profile in the Rating Captain review directory.

23. Fiat

Results from ReviewsAudit:

• number of analyzed profiles: 87
• average rating of all business listings: 4.26
• number of reviews in business listings: 18,614
• percentage of reviews with text: 47%
• percentage of responses given: 36%

See Fiat's profile in the Rating Captain review directory.

24. Opel

Results from ReviewsAudit:

• number of analyzed profiles: 77
• average rating of all business listings: 4.25
• number of reviews in business listings: 25,099
• percentage of reviews with text: 47%
• percentage of responses given: 30%

See Opel's profile in the Rating Captain review directory.

25. Peugeot

Results from ReviewsAudit:

• number of analyzed profiles: 71
• average rating of all business listings: 4.29
• number of reviews in business listings: 15,169
• percentage of reviews with text: 48%
• percentage of responses given: 25%

See Peugeot's profile in the Rating Captain review directory.

26. Jeep

Results from ReviewsAudit:

• number of analyzed profiles: 55
• average rating of all business listings: 4.23
• number of reviews in business listings: 12,664
• percentage of reviews with text: 48%
• percentage of responses given: 29%

See Jeep's profile in the Rating Captain review directory.

27. Subaru

Results from ReviewsAudit:

• number of analyzed profiles: 33
• average rating of all business listings: 4.35
• number of reviews in business listings: 4,143
• percentage of reviews with text: 48%
• percentage of responses given: 33%

See Subaru's profile in the Rating Captain review directory.

Summary of the ranking

The analysis of ReviewsAudit reports showed that car brands care about reviews and their online reputation. It is worth noting that the results are very close, and the details determined who ended up at the top. Of course, it should be kept in mind that the results are presented as an average of all business listings, so each brand has better and slightly worse business listings. Therefore, it is worth standardizing actions in all showrooms, implementing procedures related to review management, so that each showroom of a given brand is at the same level of quality.

Several aspects can be mentioned that all brands should work on to increase customer satisfaction. The first issue is responding to customer reviews. This should be a key element of reputation management. All reviews should be responded to as quickly as possible (we recommend responding within 3 days of receiving the review). When implementing a review acquisition strategy, it is worth asking customers for longer reviews, which have a positive impact on the visibility of the business listing and provide valuable information. In addition, reviews should be regularly analyzed and used to draw conclusions and make changes.