Case study - Stempleks.pl - advertising industry
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Stempleks is a company in the e-commerce and advertising industry. It specializes in selling stamps and business cards online and offline.
Current situation:
- 75 reviews obtained in 6 years
- 4.8 - average rating
The store's problem was generally the low number of reviews, which are particularly important in the local market, lack of communication with users, and fake reviews opinie added by competitors.
The recovery process involved identifying the most common issues, despite the very small number of negative reviews.
The most common ones were:
- "product - different from the description, different from the one ordered",
- "poor quality" and "seller - problem with return, complaint".
The tool was configured in such a way that the number of positive reviews added on Google My Company was as high as possible, which allowed the company to become visible on Google Maps in the local market.
As a result, the current outcome was achieved:
- 433 reviews obtained in 4 months
- 4.9 - average rating
Additional benefits for the client:
- 117% increase in sales from Google business cards,
- 70% increase in direct sales and 60% improvement in organic sales.
Thanks to the improvement of product descriptions, the problem of negative reviews due to inaccurate product descriptions has been eliminated. From the prepared review analysis, the client also learned about the presence of low-quality products in the offer - and replaced them with others.
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