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Customer reviews on the website. How to harness the power of recommendations?

Hanna Bernikova
11/12/2023 | 5 min read
Customer reviews on the website. How to harness the power of recommendations?

Table of contents

    What do you think about before making another online purchase? The price? I think customer reviews about the company, the service you need, also catch your attention. This is confirmed by the report from 3D Cart, which says that customers are 71% more comfortable buying a product after reading reviews. Why not use this information and influence the buyer's decision so that they make a purchase in your online store and choose you over the competition.  


    The importance of reviews in the sales process


    Analyze your actions and check if you have a point in your business development strategy that is responsible for taking care of recommendations. Regardless of whether you have collected reviews about your company before or not, you need to know how they affect the sales of your brand's products and services.


    The customer's comment is the main proof of validity that over 90% of consumers believe. This indicates that before making a purchase or using a service, consumers also read both negative and positive reviews about the company online. The customer relies on criteria such as customer service quality, specifically professionalism in communication with satisfied customers, as well as responding to unsatisfied customer reviews. Response speed also matters. Reading reviews is the first step before making a choice. A customer who wants to order a product or service does so blindly, without checking the condition of the goods with their own eyes and without directly communicating with the seller. 


    Only reviews can direct the buyer to an honest seller. On the other hand, the owner of an online store can influence the buyer's purchasing decision by displaying customer reviews on the website. The more positive reviews you present, the more likely you are to attract new buyers. But remember that negative comments are also very important, as they allow you to identify flaws and draw conclusions about your product or service.


    Obtaining company reviews


    As we know, a small percentage of buyers willingly share their shopping experience. Don't wait for your customers! Learn a few simple tips for obtaining reviews from your customers and start collecting them today.


    Ask for recommendations 

    If a customer has made a purchase from your company, send them an invitation through the platform where the transaction was completed. Let them share their opinion about the purchasing process in your store. You can ask for reviews on platforms such as TripAdvisor, Google, Allegro, etc. Don't forget about your loyal customers either. In that case, you can use the power of email marketing and send each of them an invitation to share their shopping experience.


    Be present on Social Media platforms

    People spend a lot of time on social media. So it's worth creating accounts on Facebook, Instagram, etc. and communicating with your customers. Users are more likely to leave reviews on social media, which can positively impact overall trust in your brand. Explore new marketing activities on social media, the role they play in engaging customers to leave recommendations. Read the article How to respond to negative reviews about your company on social media?, and we also encourage you to familiarize yourself with TikTok Application - a new marketing medium.


    Facilitate the commenting process

    No one likes to waste their time. Therefore, you should make it as easy as possible for customers to leave reviews about your company. If you don't know how to plan such actions, simply use an existing solution, such as Rating Captain - an application that helps collect reviews from all review platforms in one place, it also has the option to analyze the sentiment of reviews. With Rating Captain, you will save your time and only conduct effective email campaigns. Check out the results of Rating Captain's clients here.


    How to showcase reviews on your website and attract customers?


    Our customers' reviews are the best decoration for our company's website. They not only show your ranking and buyers' comments but also attract new potential consumers, creating trust in their hearts. However, the question arises, how to present these reviews?


    The 21st century is a time of rapid technological progress. However, by working together, programmers and marketers have come up with an innovative yet very simple solution - widgets. I think you are already wondering which tool to use to add such an element to your website. The aforementioned application - Rating Captain will also be useful for this task. This platform uses the latest methods and techniques to help companies improve their brand image online, identify customer service issues, and collect customer reviews. But the best part is that Rating Captain has the option to add customer review widgets that you can customize to match your visual identity. Create an account in the application and see how easy it is.

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