More than 97% of consumers regularly check online reviews. When they want to buy a product, they first make their choice based on information found online. Then they look for the best seller, using predictable criteria. An attractive price is only one of them. The second criterion concerns safety.

One entrepreneur comes to another and says something like: Listen, I want to know how you do it, you’ve got hundreds of opinions on Google Maps. I have only a few. Be a good buddy; tell me the secret of your success. The other replies with the following words: It's easy! Buy Google Reviews! It costs pennies and you make millions on it! I've been doing this for years. Nobody noticed me doing that. 

As you are reading this article, certainly you already know something about reviews and their influence on the purchase decisions of a potential customer. Now it’s time to effectively obtain customer reviews and ratings. However, before you start sending out requests for reviews, you need to understand the behavior of both satisfied and dissatisfied customers.

One of the bases for building a positive image of the company is to obtain reviews. What is more, as research shows, 83% of consumers claim that they trust recommendations of friends and family completely or to some extent. In turn, 66% of people believe reviews published on the Internet. Find out what power lies in consumer reviews and get to the next level of online reputation management.

Negative reviews on Google Maps may cause customers to run away from your business. Even if they find your offer interesting, they won’t make a purchase from you. Do you know the principle of social proof? When people don’t know what decision to make, they tend to find out the reviews of others. Then they make the same choice as the majority of people.

Lost in the maze of marketing messages, we all reach for customer recommendations before we make the right purchasing decision. It is on the Internet that we look for social proof, that is confirmation of the accuracy of our choices. We are more likely to trust people who look like us than characters created for the purpose of advertising. Therefore, it is not enough to just watch the reviews published online, but we should also react to them.

Negative opinions, comments or reviews are common for every brand, especially when it is already recognizable on the market and its products or services are used by many customers. Moreover, consumers even look for unflattering opinions about a given company to see how much they are risking. Find out how to gain new clients even if you don’t have a crystal clear rating.

In the tourism industry, reviews and comments are of paramount importance. When planning a trip, one of the first steps is to check hotel and restaurant reviews, as well as things to do there and airlines. I'm sure you do it too. Therefore, if you're a business owner in this industry, take care of the image of your company in one of the most popular review platforms related to tourism. Check how easy it is to make a showcase and create a recognizable brand that has positive reviews.

The catering industry has recently been facing an enormous crisis. This holds true of stationary restaurants especially. There are fewer customers. Those who use this type of service usually check the restaurant's reviews before deciding to visit it. On one hand its a setback. On the other hand - websites and internet business cards are currently under a real siege.  And this makes it a good opportunity to promote yourself effectively.

Nowadays, it is difficult to find a person who does not check the reviews on Google before choosing the company's offer. On one hand, it is an opportunity to effectively promote your business. On the other hand, it is hard not to treat this situation as a threat. Even if every effort is made in your company to guess and satisfy all customer needs, you will eventually find someone who is not satisfied. And it immediately paves the way to a negative comment.