How to create a Google My Business account?

Put yourself in your client's shoes for a moment. You want to buy a product or use a specific service. So you open your web browser and do a quick reconnaissance. You find a company that can meet your needs. You visit their website and read detailed information. Before buying the product or picking up the phone to schedule a meeting, you want to make sure you're dealing with a reliable contractor. What do you do?

A company without a Google business card is not trustworthy in the eyes of buyers

At this moment, your clients are looking for information about your company online to learn more. The internet search engine has become a kind of encyclopedia where you can check everything with just a click. Research shows that this behavior is typical for up to 84% of buyers. It's worth noting that only 16% decide to buy blindly, relying on their own luck. Even in this group, a significant portion seeks opinions online at least occasionally. If a user doesn't find your company on Google, they will start looking for another company. You will attract new customers when your business card is supplemented with necessary information and reviews.

Bad opinion can discourage and discourage purchases. Even worse is the lack of information on the company's profile on Google. Many people give up a service or product if they can't find the company's profile on Google Maps. Having a business card allows you to check contact details and reviews. You may not understand this, you may rebel against it, but you cannot assume that the situation will change in the coming years.

If you care about the development of your business, you need to take care of your visibility online. Add your company's location to Google Maps to give yourself a chance to build trust in the brand you are creating.

How to add a company to Google Maps?

Adding a company to Google is very simple and intuitive. To create a business card, you need to enter “Google My Business” in the Google search engine and click on the first result that appears. 

Then you need to log in to your Google account that you want to use to manage your business on Google Maps. And here's a little digression. Perhaps your business will stay with you forever. However, it may happen that you will sell it someday. That's why you should use only a corporate Google account to manage your business card on Google. Your personal account should serve you after hours. If you don't have a corporate account, you can easily create a Google account that will serve this purpose. 

The next steps will be guided by the convenient, free Google business card creator. You will create a Google Maps profile by answering questions and providing information about your company. To create a company profile on Google, you will need to provide the name of your company, which will be displayed on the Google Maps business card, as well as the website address, phone number, and necessary contact information for customers to reach you.

It is also worth providing a physical address - the location of your company, even if you do not provide your services in a stationary manner. Only then can your company be displayed on Google Maps as a pin, making it easier for potential customers to find your business. You will also need to assign the business card to the appropriate category, which will increase its visibility to people interested in your industry. You can add a main category and subcategories. You will be able to manage all the information published in the business card in the Google My Business panel.

After adding your company to Google Maps, you still need to go through the company verification process. This can be done in several ways. By traditional mail - sending a postcard containing a verification code. Phone calls, during which you will hear a verification code or SMS messages. Sometimes verification happens automatically, but this option may not be available in your case. After successful verification, you can proudly display your My Business account on Google, visible in Google.

When you have a Google My Business account, any of your clients can leave reviews

Just find your company on Google Maps, click on it, and then scroll through the information displayed on the left side and click on the "Write a review" button. At first, this may be quite daunting. Every entrepreneur knows that no matter how hard they try, they won't satisfy all their customers. Among positive reviews, there will be some that you would like to avoid. Fortunately, with the right support, you can direct satisfied buyers to your Google Maps business card and start collecting genuine customer reviews.

Google Maps is one of the most important review portals online. In addition to it, services like Ceneo and Oferteo, the social network Facebook, and others also matter. Regardless of how widely you want to advertise your business, add your company to Google first. This way, you will ensure the greatest opportunities right from the start.