Every local business owner wants to rank higher in search engine results and attract more potential customers. While there are many factors that impact Google ranking, one essential aspect is local SEO and positions in the local pack. With local SEO, businesses can improve their visibility in search results for Google and other search engines.

As we enter 2023, Google reviews have become an increasingly crucial factor in the success of businesses. With Google Maps being a primary source of information for many customers, having positive reviews can make or break a company's reputation. 

Do you want to run a successful business? You need to know how to acquire customers. What will make them come to you on their own? Positive Google Maps reviews. Who gives reviews on platforms owned by Google? Buyers.

Put yourself in your customer’s shoes for a moment. You want to buy goods or use a specific service. Open your web browser and do some quick research. Find a company that can meet your needs. Go to the website, read the detailed information. Before you buy a product or reach for the phone to set up an appointment, you want to make sure you’re dealing with a reliable contractor. What do you do?

Do you know what rule governs reviews? The rule of disparity. If your clients are satisfied, they rarely give feedback. Perhaps they will tell 2-3 friends about you. And what happens if you disappoint them? Their review will be known by about 15 people. In addition, the chance of a negative written review increases enormously. 

Your Google My Business account is visible in Google search results and Google Maps. This is where your potential customer can give you feedback on your goods and services. You can view these in the My Google Reviews section. Your local business rating determines whether your business name builds trust and confidence among browsers. But does search engine visibility depend only on the number of stars?

Yes, Google can delete a Google review in a split second. Even those that are already old. For business owners, this can be a real tragedy. Especially if they built their reputation mainly on Google. If you are a reviewer, it hurts you above all when you give a negative review. You didn't spend your time warning other users of the service for the company to keep operating.

So far, we’ve tried to encourage you to take care of online reviews, not just monitoring them, but actively acquiring them. Now that you know very well how important it is for your business to collect reviews online, we will try to suggest where to do it. If you are wondering what portals to bet on in terms of collecting reviews, then this article is for you. We assure you, the choice is huge.

Development of your own business means facing more and more difficult tasks. It is really easy to lose in the middle of the marketing ratios and reports. Meanwhile an entrepreneur becomes acquainted with more and more advantaged e-commerce issues, consumers are busy with their own lives. No indicator won’t persuade them to behave contrary to basic logic.