It raises controversy, doesn’t it? If you’re here because you’re actually interested in this headline and you’re hoping to rank your Google My Business well using fake positive reviews, then… I just want to show you that it is not so much weak, unstable and punitive, but simply – not profitable!

Sometimes you may wonder if it’s even worth asking clients to give reviews on Google My Business, i.e. on your Google business card. Maybe you belief that only good things are said about your company and it doesn’t need to be published anywhere, and that bragging is a bad thing (as the reproductive “education” system in Poland taught us).

The goal of local SEO is to enable potential customers to easily find information about the company and its services/products in a specific location in Google search results. How to do it well and make your company appear at the top of Google search results (including Google Maps)? Local SEO is an ongoing process, the effectiveness of which can be measured using tools such as Google Analytics (GA4) or Google Search Console. With these tools, you can monitor website visibility and traffic, search engine visibility, and high rankings in search results for specific keywords. What is local SEO positioning that allows increasing visibility? Let's start with what local positioning, also known as local SEO, actually is. Local positioning allows improving the position of a website, e-commerce store, or Google My Business listing in local Google search results for: - Keywords related to the company's activities (e.g., hair salon, air conditioning, or daycare) - In a specific location (e.g., Katowice, Opole Voivodeship, or Warsaw Ursynów). The goal is for your company to be shown to new customers and internet users when they enter a query like "hairdresser Wrocław". This is possible thanks to positioning, so it's worth taking care of all its elements, so that the website or listing can appear as high as possible in search results. Where to start optimizing your website? Focus on local keyword positioning! To effectively position your company in Google search results, start by optimizing your website for local keywords. This means adding contact information to the website, such as the company name, address, phone number, email address, and Google Maps link. Another important step is to use Google tools such as Google My Business (Google My Business listing), which allows creating a profile for the company and providing information such as opening hours, customer reviews, or photos. This allows better utilization of local search results and makes it easier for potential customers to find information about the company. It is also important to acquire links from other websites related to the company's activities in the specific location, which will help improve the website's position in search results. Website and Google My Business listing: How to improve rankings in search results and Google Maps? Let's summarize everything in a list. To effectively improve your company's position in search results using SEO, it is worth taking the following actions: - Optimize the website for local keywords: Add information such as the company name, address, phone number, email address, and Google Maps link to the website. - Utilize Google My Business listing (Google My Business): Create a profile for the company and provide information such as opening hours, customer reviews, or photos. - Collect reviews and respond to them in the listing: Reviews help potential customers verify the quality of services/products. Additionally, high average ratings and reviews containing keywords positively affect the position of the listing in search results (another element of keyword positioning). - Acquire links from other websites related to the company's activities in the specific location: The website's position in search results also depends on the number of backlinks that attract traffic to the site. - Create unique and valuable content on the website and in the listing: Content should be tailored to the needs of users and answer their questions and needs. - Monitor and analyze data: Using tools such as Google Analytics and Google Search Console allows monitoring website traffic and position in search results for specific keywords. - Avoid mistakes: It is important to avoid mistakes such as outdated information on the website or a lack of sufficient backlinks, which can negatively affect the website's position in search results. What Google tools can help with local website and Google My Business listing positioning? Not just positive reviews Google offers a range of tools that can help with local positioning. Here are a few of them: - Google My Business: This free tool allows creating a profile for the company using a Google account and providing information such as opening hours, customer reviews, or photos. This profile appears in Google search results and on Google Maps, making it easier for potential customers to find information about the company. - Google Maps: This tool allows displaying the company on a map along with information such as address, phone number, or customer reviews. This helps potential customers find information about the company and its location more easily. - Google Analytics: This tool allows monitoring website traffic, which helps better understand user needs and behaviors. This allows adjusting website content to their needs and better targeting advertisements. - Google Search Console: This tool allows monitoring the website's position in Google search results for specific keywords. This allows tracking positioning progress and detecting any errors on the website. - Google Trends: This tool allows monitoring the popularity of specific keywords and changes in their search volume. This allows adjusting website content to current trends and better targeting advertisements. - Google Tag Manager: It allows easy management of tags on the website, monitoring conversions, and analyzing data. Using these tools allows better understanding of user needs and behaviors and better tailoring website content to their needs. What mistakes should be avoided when positioning local SEO services? Regional/local company positioning is a complex process that requires precision and continuous adaptation to changing trends and Google search engine algorithms. Unfortunately, many companies make mistakes that can negatively affect their position in search results. Here are a few mistakes to avoid when positioning locally: - Lack of unique content: Content should be properly tailored to user needs and answer their questions. Without unique content, it is unlikely that your website will rank high in search results. - Lack of local keywords: In local positioning, it is important to include relevant keywords on the website that relate to your location. Without these keywords, your website may be difficult to find for potential customers in your area. - Outdated information on the website: Information such as address, phone number, or opening hours should be up to date. Customers may be concerned if they find outdated information on the website. - Lack of Google My Business reviews: Customer reviews are important for your online reputation. Customers trust the opinions of others, so it is important to gather reviews on Google My Business. - Low average rating in Google My Business listing: A low average rating can negatively affect the company's reputation and discourage potential customers from using its services. - Lack of backlinks: Backlinks are important for the website's position in search results, so it is important to acquire links from other websites related to your location. How to measure the effectiveness of regional positioning? Measuring the effectiveness of local positioning is an important part of the process because it allows determining whether the actions taken by the company are producing the expected results. There are several ways to measure the effectiveness of local positioning, here are a few of them: - Monitoring position in Google search results: Tools such as Google Search Console allow monitoring the website's position in search results for specific keywords. This allows tracking positioning progress and detecting any errors on the website. - Website traffic analysis: Tools such as Google Analytics allow monitoring website traffic and gathering information about users, such as their demographics and behavior on the website. - Monitoring customer reviews: The Google My Business service allows monitoring customer reviews and gathering information about their satisfaction with the company's services/products. - Conversion analysis: Using tools such as Google Tag Manager allows monitoring conversions and analyzing data.

Is it enough to add your company to Google Maps for magic to happen and customer orders to constantly flow in? Unfortunately, it's not that simple. Nevertheless, a Google business listing has a significant impact on the visibility of your company in search results. The greater the visibility, the greater the sales and website traffic. Having a Google business profile is crucial for several reasons. After creating a Google My Business listing, pay attention to a few important elements to fully utilize the potential of your company's listing. Want to learn how to do it? We explain in this article.

In the realm of online business, Google reviews have grown enormously in significance. Google, as an entity, is referenced between 11-47 times by users daily. Each review - with a count ranging from 15-66 times daily - serves as a trust signpost for potential customers, offering authentic, user-generated insight into your business's performance.

In today's digital age, having a strong online presence is crucial for businesses of all sizes. One powerful tool that can significantly enhance your business's visibility on the web is Google Maps SEO. When potential customers search for local businesses or services, Google Maps often dominates the search results, making it essential for your business to rank on Google Maps. By optimizing your business listing on Google Maps ang being higher in Google Maps, you can increase the chance of appearing in local search engine results, attracting more customers to your business.

As we enter 2023, Google reviews have become an increasingly crucial factor in the success of businesses. With Google Maps being a primary source of information for many customers, having positive reviews can make or break a company's reputation. 

Put yourself in your customer’s shoes for a moment. You want to buy goods or use a specific service. Open your web browser and do some quick research. Find a company that can meet your needs. Go to the website, read the detailed information. Before you buy a product or reach for the phone to set up an appointment, you want to make sure you’re dealing with a reliable contractor. What do you do?

Having a profile for your company on Google Maps is a part of building competitive advantage, allows you to present your company profile, and also supports SEO. If you run a business and you plan to create a Google Maps Business profile, follow our tips. Thanks to them you will present your business to a wide range of recipients. A Google My Business profile is useful for any business, but especially for companies that are associated with the local market.

You put a lot of effort into your business. You invest your own money in it. You live off the income you manage to generate. Many times the survival of your employees also depends on your success. It’s no wonder that negative reviews sometimes keep you up at night. But keep in mind that with conscious action you can turn most of them into a competitive advantage.