As we enter 2023, Google reviews have become an increasingly crucial factor in the success of businesses. With Google Maps being a primary source of information for many customers, having positive reviews can make or break a company's reputation. 

Do you want to run a successful business? You need to know how to acquire customers. What will make them come to you on their own? Positive Google Maps reviews. Who gives reviews on platforms owned by Google? Buyers.

Put yourself in your customer’s shoes for a moment. You want to buy goods or use a specific service. Open your web browser and do some quick research. Find a company that can meet your needs. Go to the website, read the detailed information. Before you buy a product or reach for the phone to set up an appointment, you want to make sure you’re dealing with a reliable contractor. What do you do?

Having a profile for your company on Google Maps is a part of building competitive advantage, allows you to present your company profile, and also supports SEO. If you run a business and you plan to create a Google Maps Business profile, follow our tips. Thanks to them you will present your business to a wide range of recipients. A Google My Business profile is useful for any business, but especially for companies that are associated with the local market.

You put a lot of effort into your business. You invest your own money in it. You live off the income you manage to generate. Many times the survival of your employees also depends on your success. It’s no wonder that negative reviews sometimes keep you up at night. But keep in mind that with conscious action you can turn most of them into a competitive advantage.

It raises controversy, doesn’t it? If you’re here because you’re actually interested in this headline and you’re hoping to rank your Google My Business well using fake positive reviews, then… I just want to show you that it is not so much weak, unstable and punitive, but simply – not profitable!

Almost every business owner knows after reading our blog article “What conclusions do customers draw from Google Maps reviews?” what an online user thinks when evaluating a brand. With the information in this post, you will deepen your knowledge of managing your business online and learn why you should create a Google My Business account. 

Sometimes you may wonder if it’s even worth asking clients to give reviews on Google My Business, i.e. on your Google business card. Maybe you belief that only good things are said about your company and it doesn’t need to be published anywhere, and that bragging is a bad thing (as the reproductive “education” system in Poland taught us).

Google My Business allows business owners to promote their business. It is a free tool that gives the business owner an opportunity to appear on Google Maps. It is also usually the first source of knowledge for the client about your company.

Your Google My Business account is visible in Google search results and Google Maps. This is where your potential customer can give you feedback on your goods and services. You can view these in the My Google Reviews section. Your local business rating determines whether your business name builds trust and confidence among browsers. But does search engine visibility depend only on the number of stars?