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Latest articles

Katarzyna Chomąt
25/11/2020 | 1 min read

Ideashirt.pl is a company from the e-commerce and advertising industry that offers t-shirts. 

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Karol Bocheński
23/11/2020 | 3 min read

Rating Captain is an app that will help you to gain feedback from your customers. Thanks to AI our application analyzes various data, searches the web for brand mentions and distinguishes positive from negative opinions. Using it you can check reviews about your company much easier and faster. You will also learn about the strengths and weaknesses of your business. In this way, you will gather the necessary knowledge to optimize the company's actions in different areas.

Katarzyna Chomąt
20/11/2020 | 4 min read

Storytelling is the art of telling stories in such a way to establish a relationship with the audience. Narrative marketing is the perfect tool for building trust in your company. It is extremely effective, but also seems to be a real challenge. Storytelling is about referring to shared experiences with your community, as well as showing the needs which should be well understood. A good story arouses emotions and brings value. Storytelling can therefore lead to providing informations about products, services, but it is also a good tool to expose the main mission of your company. 

Katarzyna Chomąt
19/11/2020 | 2 min read

If you already have Google My Business, reviews are going to work as a perpetual motion machine. Huge amount of stars in the ranking attract new potential customers, who are able to generate further positive reviews. If clients see negative comments on your Google Business Card it is almost certain they’ll start considering the quality of your services.

Katarzyna Chomąt
13/11/2020 | 3 min read

In the tourism industry, reviews and comments are of paramount importance. When planning a trip, one of the first steps is to check hotel and restaurant reviews, as well as things to do there and airlines. I'm sure you do it too. Therefore, if you're a business owner in this industry, take care of the image of your company in one of the most popular review platforms related to tourism. Check how easy it is to make a showcase and create a recognizable brand that has positive reviews.

Katarzyna Chomąt
13/11/2020 | 3 min read

Reviews written by customers are an important factor in building trust to your business. Positive opinions often have significant influence, regarding making purchases or using services. Based on recommendations, potential customer is able to make consumer decisions. People are looking for informations in different sources, also in social media, therefore should contain a specific amount of reviews. 

Katarzyna Chomąt
10/11/2020 | 3 min read

Every entrepreneur should strive to get to know their customer. This is extremely important in marketing terms. Knowing the target group and its expectations, it is easier to reach them. But how to find the right person?

Agnieszka Szczepanowska
27/10/2020 | 3 min read

Abbreviation of the SERM comes from definition Search Engine Reputation Management. This tool is useful to manage the business reputable in internet search engines. In reality it consists of several activities taken in order to improve visibility and recognizability in the search results.

Agnieszka Szczepanowska
27/10/2020 | 4 min read

Do you want to run a successful business? You need to know how to acquire customers. What will make them come to you on their own? Positive Google Maps reviews. Who gives reviews on platforms owned by Google? Buyers.

Agnieszka Szczepanowska
14/10/2020 | 4 min read

The catering industry has recently been facing an enormous crisis. This holds true of stationary restaurants especially. There are fewer customers. Those who use this type of service usually check the restaurant's reviews before deciding to visit it. On one hand its a setback. On the other hand - websites and internet business cards are currently under a real siege.  And this makes it a good opportunity to promote yourself effectively.

Karol Bocheński
15/09/2020 | 4 min read

Virtually anything can be rated on Google Maps. Literally any single thing you can image. Adding opinions about a ticket machine or even bus stop is nothing new for the Internet users nowadays. Conclusion? Nothing slips away the attention of modern consumers who know well what a search engine is.

Karol Bocheński
15/09/2020 | 4 min read

Is the appearance of negative customer feedback the beginning of an end for your brand? Of course not! But should we pay attention to them? Definitely yes. Brand transparency is extremely important for today’s consumer.

Katarzyna Chomąt
31/08/2020 | 5 min read

Google reviews are very important. They are used by as many as 97% of buyers. The reason for such a high popularity of Google Maps service is quite simple. Consumers use it at different times of their lives. A trip to a foreign city? No problem. With Google Maps, you can always find the best way to your destination. And since you’re headed somewhere, you want to know what others think of the place.

Karol Bocheński
29/08/2020 | 5 min read

Almost all customers check reviews on the Internet before making a purchase. People want to know if they are dealing with a reliable company. They are interested in your behavior in case of a complaint. This way they make sure that everything will go smoothly. Therefore, what do you need to do to successfully attract new customers to your business? Take care of recommendations.

Karol Bocheński
24/08/2020 | 5 min read

A bad hotel can ruin your entire vacation. After all, the guests return to it after a day full of excitement, wanting to relax, get a good night’s sleep and eat a regenerating meal. If the rooms are dirty, food not fresh and beds uncomfortable – it is hard to talk about a successful vacation. One of the most common preventive measures is to check the accommodation reviews before booking. They are crucial and often prevail when it comes to deciding on a particular place. Positive reviews reinforce the decision, negative ones make you look further.

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