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Latest articles

Patrycja Lisowska
25/08/2021 | 4 min read

Lost in the maze of marketing messages, we all reach for customer recommendations before we make the right purchasing decision. It is on the Internet that we look for social proof, that is confirmation of the accuracy of our choices. We are more likely to trust people who look like us than characters created for the purpose of advertising. Therefore, it is not enough to just watch the reviews published online, but we should also react to them.

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Katarzyna Chomąt
19/08/2021 | 6 min read

Are you in the B2B business and want to attract new customers? Or maybe you have an interesting product or service, but you can’t reach your target group? Cold mailing actions can make your task easier. You may think it’s spam, but a lot depends on the strategy. If you do not create it, your efforts will be in vain and will be treated by recipients as spam.

Agnieszka Szczepanowska
11/08/2021 | 5 min read

Feedback management is important for many reasons. First and foremost, it helps increase your rating, which for buyers is an indicator of your trustworthiness. Companies with five star ratings are considered trustworthy from the very beginning. A rating below 4 stars, on the other hand, can cause some anxiety among potential buyers.

Katarzyna Chomąt
22/07/2021 | 3 min read

The company’s online promotion requires many marketing activities. In the implementation of many of them, as well as in making key decisions for the further development of the brand it is worth using dedicated tools. There are plenty of them on the market, which is why we have prepared a list of those that will help you effectively promote your company on the Internet.

Katarzyna Chomąt
30/06/2021 | 4 min read

Business profile on Google is a very important tool for building image on the web. After all, it is in Google search that customers most often check basic information about a company, such as opening hours, location or reviews. Moreover, a business profile reduces costs related to marketing and positioning of a website. Therefore, if you do not have a business profile for your company, you should create one, and if you already have a Google My Business profile – check how to improve it.

Katarzyna Chomąt
19/04/2021 | 6 min read

The presence of brands on social media is a common phenomenon and one of the most important elements of marketing strategy. More and more brands are becoming aware that having several company accounts on the most popular sites is not enough, that is why brands are starting to look for creative solutions. With help comes social selling, by building trust and relationships between the brand and consumers. Check out how to use social selling to develop your business.

Hanna Bernikova
08/04/2021 | 8 min read

There is no denying that there is a relation between customer service and business profitability, it is a well-known fact. Therefore, customer retention is a crucial task for any business that affects the company’s revenue. Most businesses include continuous monitoring of customer satisfaction as a part of their marketing strategy. In fact, as we all know, a satisfied customer is more likely to purchase again. 

Karol Bocheński
26/03/2021 | 4 min read

A well-conducted competitive analysis can be an extremely helpful element in developing your business strategy. A thorough interpretation of competitors enables to identify strengths and weaknesses both in own company and in the companies of your competitors, thus providing a chance to optimize your actions and strengthen position on the market. In addition, analyzing the behavior of your rivals will also allow you to learn about emerging trends in the market and clarify the needs of your customers. Therefore, how to do it best?

Katarzyna Chomąt
22/03/2021 | 8 min read

Image is a simple form of communication used since the beginning of civilization. It reaches the audience best, thus brands are eager to use it in marketing messages. Currently technology enables to create moving images, which makes the message even more attractive. Check what benefits video marketing brings and how to use its potential.

Agnieszka Szczepanowska
17/03/2021 | 4 min read

You run a company. Your business may be doing quite well, but you wonder if you can generate more revenue from it. Maybe you are not in the best situation right now, but you do not know what you are doing wrong. What do entrepreneurs usually do in such situations?

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