Google has announced the general availability of the Merchant API and, at the same time, begun the deprecation of the Content API for Shopping. In practice, the legacy interface will remain active until August 18, 2026, after which it will be turned off. This is a systemic change: the Merchant API becomes the default programmatic way to manage data in Merchant Center, covering products, inventory, prices, account configuration, and diagnostics. For retailers, integrators, and agencies, it’s a clear signal to plan migration well in advance and treat it as an opportunity to audit data quality and streamline catalog publication and synchronization processes.
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AI overviews are already available in Google Search and continue to transform how a user interacts with search results. Instead of the classic overlay, Google is now experimenting with a new design – a bottom tray that appears at the bottom of the search results page. This ai experiment in Search Labs may change the balance between organic search, ai overviews in search, and other ai features in search.
UGC — user-generated content — is no longer just a buzzword. It’s a dynamic force driving the way brands connect with audiences, build trust, and increase sales. In this complete guide to user-generated content, we’ll dive deep into what makes UGC stand out and why every content strategy should include it.
If you want your content to appear in Google search results, the first step is clear: get Google to index your website. But what does that really mean in 2025? During the recent Search Central APAC event, Google clarified exactly which signals influence the indexing process — and which don't.
By Luigi Gaudio – A Tutta ScuolaThe rapid changes in the 21st-century educational landscape have led to a merging of academic disciplines where the boundaries are no longer as distinct as they used to be. The "silos" which refer to a way of learning whereby history, literature, science, and arts are conducted separately; are being replaced with more interconnected, interdisciplinary methods. But one may wonder why such a change is taking place and in what way it may benefit students, teachers as well as the society at large?
Whether you're running a blog, managing a business site, or growing an e-commerce empire -knowing your keyword ranking is essential. If you’ve ever asked yourself how to check your SEO ranking on Google or what’s the best keyword rank checker, this article is your go-to guide.
Whether you're a marketer, small business owner, or SEO professional, these stats underscore a vital truth: if you’re not on the first page of Google, you’re invisible.
In a move that could reshape the browser market, OpenAI is reportedly working on its own web browser, leveraging its expertise in AI agents and the success of ChatGPT. According to Reuters and multiple tech sources, the company may soon release a browser specifically designed to operate with generative AI at its core — potentially becoming a direct competitor to Google Chrome.
As of July 10, 2025, Google is now indexing Instagram and Facebook content — a move that fundamentally changes the way social content interacts with search engine optimization (SEO). Public posts from professional Instagram accounts — including photos, videos, reels, carousels, and even captions — are becoming searchable on platforms like Google.
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