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Latest articles

Agnieszka Szczepanowska
06/12/2023 | min read

What is conversational marketing? It's conversations that lead to sales. Since we're talking about conversation, it's clear that we're talking about mutual interaction. For this reason, many entrepreneurs try to build a relationship with the customer by expanding their sales department or dedicating their own time to it. And that's good.

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Agnieszka Szczepanowska
06/12/2023 | min read

Do you think that opinions are only useful as an addition to your CV? Not true. Negative opinions help develop e-commerce businesses. They provide valuable insights into what you can improve in your products, logistics, and sales process.

Agnieszka Szczepanowska
06/12/2023 | min read

Do you have a shop or run a service company? Creating a profile on Google My Business is one of the basic activities when running a business. The biggest benefits are derived by entrepreneurs who operate in a physical location. Google Maps has become the main navigation application in our country. While driving or even walking, your customers instinctively reach for Google Maps.

Agnieszka Szczepanowska
06/12/2023 | min read

You have been running your business for some time now. Your Google business card is working properly. You are collecting positive reviews and your rating is increasing. Until the day you enter your profile and see pandemonium there. Hundreds of negative reviews. One similar to another. There are more of them than customers in the last week. Moreover, if you don't do anything about it, it will be difficult for you to acquire new customers in the future. What can you do about it? How to remove reviews from Google My Business? Is it even possible? It is. There are four ways to do it.

Agnieszka Szczepanowska
06/12/2023 | min read

Oh, how beautiful the beginnings of running a business look. You have big dreams, ideas, plans. You choose a name, logo, brand colors, tone of communication. Maybe you even have a mission in the back of your mind that you want to fulfill within your business. Everything seems to be heading in the right direction.

Katarzyna Chomąt
06/12/2023 | min read

We have a very interesting proposal for you. We will be monitoring the steps taken by Manibox company regarding online reputation management. As you can probably guess, this will be a lengthy process, so articles will appear periodically, depending on the actions taken by the company.

Joanna Frąckiewicz
05/12/2023 | min read

Digital communities gathered on internet platforms generate data that is valuable information for businesses. The gathered knowledge can be analyzed to create new solutions for companies. By analyzing sentiment of opinions, improvements can be introduced in the company that will result in increased customer satisfaction.

Agnieszka Szczepanowska
05/12/2023 | min read

Do you have a knife at home? That's great. It can be used to prepare a delicious meal or for self-defense. Just tell me, will such equipment be useful to you if it rests in a dark corner of a drawer and you never use it? Not really. The same goes for tools for monitoring opinions on the Internet. Unused, they don't give you anything. That's it.

Katarzyna Chomąt
04/12/2023 | min read

Loyal customer... Acquiring them is difficult, but crucial for the development of any business. Who is a loyal customer? It is a person who regularly returns to your company because they are satisfied with your offer and service, so they don't need to look for a product or service from the competition. Furthermore, a loyal customer willingly recommends your offer to their family and friends. How to measure customer loyalty? Simply conduct an NPS survey, which will allow you to draw conclusions and take appropriate steps to increase customer satisfaction and loyalty.

Agnieszka Szczepanowska
04/12/2023 | min read

You are one of those people who claim that you can only compete for a client based on price? You have the right to do so. But do you know what people who really make good money in their businesses think about such theories? Honestly speaking - they don't think anything about it, they don't bother with it. At most, they will smile slightly to themselves when they hear such words.


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