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Latest articles

Katarzyna Chomąt
11/12/2023 | min read

Building brand awareness is an important aspect that you need to consider in your business strategy. It is not enough to choose a logo and run advertising campaigns. Creating an image involves much more thoughtful steps. Find out what you can gain and what actions will allow you to build awareness of your brand in the minds of your audience.

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Agnieszka Szczepanowska
06/12/2023 | min read

What is the purpose of building your brand? Do you just want to make money? Or are there certain ideological reasons behind it that fit well with the direction of modern marketing? Or do you want to share your knowledge, experience, and ultimately make a living from what you love? Regardless of the intended result, you need to reach your target audience. Otherwise, it will be a secret brand that only you know.

Agnieszka Szczepanowska
04/12/2023 | min read

You are one of those people who claim that you can only compete for a client based on price? You have the right to do so. But do you know what people who really make good money in their businesses think about such theories? Honestly speaking - they don't think anything about it, they don't bother with it. At most, they will smile slightly to themselves when they hear such words.

Casper Cooper
28/11/2023 | min read

Building brand awareness through positioning in the eyes of consumers, related to national (or regional) branding, is a standard practice that increases the recognition of products and services. By associating a specific brand with the image of a particular country, a kind of "connection" of associations is created in the minds of potential customers (provided that their values are not contradictory). How does this work in the case of marketing alcoholic beverages such as beer, wine, or spirits that burn the throat?


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