One entrepreneur comes to another and says, "Listen, how do you do it that you have hundreds of reviews on Google Maps? I only have a few. Be a buddy, reveal to me the secret of your success." The other replies with the following words. It's simple! Buy Google reviews! It costs pennies, and you make millions from it! I've been doing this for years. No one noticed that I do it."

Do you have a shop or run a service company? Creating a profile on Google My Business is one of the basic activities when running a business. The biggest benefits are derived by entrepreneurs who operate in a physical location. Google Maps has become the main navigation application in our country. While driving or even walking, your customers instinctively reach for Google Maps.

Oh, how beautiful the beginnings of running a business look. You have big dreams, ideas, plans. You choose a name, logo, brand colors, tone of communication. Maybe you even have a mission in the back of your mind that you want to fulfill within your business. Everything seems to be heading in the right direction.

You will certainly agree with the statement that running an online store involves a constant struggle for customers. Additionally, in times of widespread internet access, it is easy to experience a reputation crisis and loss of customer trust. To prevent this, reputation management activities should include monitoring user opinions about the company and its products. Fortunately, the PrestaShop e-commerce platform allows for easy integration with a comprehensive opinion management tool like Rating Captain.

Shoper is one of the more popular e-commerce platforms that allows reaching thousands of customers. One of its advantages is definitely the possibility of very good SEO optimization. Furthermore, Shoper software has many integrations with external tools that help in managing online sales.

Do you think that opinions are only useful as an addition to your CV? Not true. Negative opinions help develop e-commerce businesses. They provide valuable insights into what you can improve in your products, logistics, and sales process.

You have been running your business for some time now. Your Google business card is working properly. You are collecting positive reviews and your rating is increasing. Until the day you enter your profile and see pandemonium there. Hundreds of negative reviews. One similar to another. There are more of them than customers in the last week. Moreover, if you don't do anything about it, it will be difficult for you to acquire new customers in the future. What can you do about it? How to remove reviews from Google My Business? Is it even possible? It is. There are four ways to do it.

What is conversational marketing? It's conversations that lead to sales. Since we're talking about conversation, it's clear that we're talking about mutual interaction. For this reason, many entrepreneurs try to build a relationship with the customer by expanding their sales department or dedicating their own time to it. And that's good.

You put a lot of effort into your business. You invest your own money into it. You live off the income you manage to generate. Often, the survival of your employees also depends on your success. It's no wonder that negative opinions sometimes keep you awake at night. However, remember that with conscious action, you can turn most of them into a competitive advantage.

You run a business, you know your ideal client. Unless you don't. Then it's worth getting to know them. Why? Because out of all the promotional activities you'll hear about soon, you'll be able to choose the ones that will be effective. And that means you'll spend less on promotion and earn significantly more. Pleasant effect, right?