Customer feedback is something that every eCommerce platform has to have unlike a traditional market, where there’s face-to-face interaction with all your customers. Shoppers usually love to have a convenient journey when shopping online. Whereas eCommerce has a longer buyer journey. Moreover, with the growing industry, there’s an increase in competition too. And to survive or win the competition, you need to know how your customers feel about your business. Also, you can never let go of an opportunity that will give your business an edge over others. Hence, you must have customer feedback practice to understand all these factors about your eCommerce business.
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More than 97% of consumers regularly check online reviews. When they want to buy a product, they first make their choice based on information found online. Then they look for the best seller, using predictable criteria. An attractive price is only one of them. The second criterion concerns safety.
E-commerce development results in increased competition and thus more options for the consumers, who are harder to convince to choose our store. Therefore, the company must stand out from the competition preferably at the first contact with a potential customers. What can convince them? Reviews about the product they are interested in.
“It’s easier to rebuild a shattered city than shattered trust,” Karol Bunsch, a Cracow-based history writer, once said, and his words echo even in today’s digital business world. For example, a lack of trust raises transaction costs by 40%. It can also prevent close relationships for 80% of employees, and in turn, lack of trust in managers exposes the US economy to losses of more than $300 billion a year!
Austrian Psychologist, Paul Watzlawick, once stated that it is impossible not to communicate, and therefore impossible not to have an image. We create images of ourselves, companies, or institutions (whether we want to, because, for example, even our lack of presence in online communication channels already indicates something about us), thus we should do it consciously. The key to building customer relationships – using marketing or public relations tools – is to build brand awareness in a controlled and deliberate way.
Black Friday is the day of the year for which every enthusiast of shopping at attractive prices has been waiting for. It is also a hot period for the e-commerce industry starting the pre-Christmas shopping spree. That is why we have prepared a handful of information and tips on how to prepare your online store for Black Friday.
Building brand awareness through positioning in the consumers’ eyes, associated with national (or regional) branding, is a standard procedure for increasing recognition of products and services.
Daniel Pink, in his book A Whole New Mind, makes a quite bold claim that: “the era of the dominance of scientific minds is over. The future belongs to a different kind of people with a different kind of mind: designers, inventors, teachers, storytellers, in other words, creative and empathy-filled right-hemispheric thinkers.”
It raises controversy, doesn’t it? If you’re here because you’re actually interested in this headline and you’re hoping to rank your Google My Business well using fake positive reviews, then… I just want to show you that it is not so much weak, unstable and punitive, but simply – not profitable!
Almost every business owner knows after reading our blog article “What conclusions do customers draw from Google Maps reviews?” what an online user thinks when evaluating a brand. With the information in this post, you will deepen your knowledge of managing your business online and learn why you should create a Google My Business account.
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