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Latest articles

Patrycja Lisowska
23/03/2022 | 4 min read

The company's image is developed based on our experience with the brand. It's a mixture of consumers' associations with the brand, but also conscious creation of the company's image. Just like personality distinguishes us from others, the image of the company allows you to emphasize your unique identity. From the article, you'll learn how to create and make your image popular in order to shape a strong brand identity. 

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Katarzyna Chomąt
02/03/2022 | 4 min read

Loyalty programs are marketing activities willingly used by various companies to build customer loyalty. Before implementing such a program, it is worth considering what would interest the audience and plan activities to enjoy customer engagement and other business benefits.

Hanna Bernikova
23/02/2022 | 9 min read

Business is a full structure, the establishment of which requires not only an idea, but also knowledge, especially in the field of marketing. The company’s promotion strategy is based on the foundations of marketing mix. The methodology of marketing in e-commerce is a natural but little-explored area, so most often its development is intuitive. Let’s see how Marketing Mix 7P can influence the development of your online business!

Katarzyna Chomąt
16/02/2022 | 5 min read

Branding is an important aspect that you need to consider in your business strategy. It is not enough to choose a logo and run advertising campaigns. Creating an image is definitely a lot more thought-out steps. Check what you can gain and what actions will help you build brand awareness in the minds of your audience.

Agnieszka Szczepanowska
09/02/2022 | 4 min read

As many as 19 million Polish people regularly use social media. This means that every second resident of our country willingly visits social networks. 89% of these users most often direct their steps to Facebook. Instagram, in turn, is visited by 55% of them. It is worth noting that the popularity of Instagram is growing much faster than the popularity of competing platforms.

Hanna Bernikova
26/01/2022 | 7 min read

Public Relations activities, i.e. PR, are responsible for the business communication of your brand, create a corporate image and build trust with your audience. PR marketing helps to improve the company’s reputation, strengthen its relations with the environment. Find out how marketing and PR activities create a positive brand image and attract potential clients.

Karol Bocheński
19/01/2022 | 7 min read

Responding to customer reviews is an extremely important part of establishing a positive and long-lasting relationship. Taking care of building a relationship with the consumer is based on interest and the desire to meet their expectations. It is worth creating a strategy based on preparing scenarios, containing practical answers to specific situations. The most effective way to build a positive image in the network is to prevent unpleasant situations. Nevertheless, there is no denying that mistakes happen to everyone. Even the best company may receive a negative opinion for a minor oversight or, conversely, for unfounded slander. In both cases, it is important to react properly, which often influences the customer’s decision to use the company’s services or products again.

Katarzyna Chomąt
17/01/2022 | 7 min read

New Year seems like an ideal moment for realising plans and starting with new projects. Do you have starting an online business on your New Year’s wishlist? If so I'm glad you came across this article. We recommend you read it carefully if you think about starting your business in e-commerce. We advise where to find ideas for an online shop profile and what sells best on the Internet. And you need to know that the right idea is the key to your success!

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