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Latest articles

Karol Bocheński
14/12/2023 | min read

Is the appearance of negative customer reviews the beginning of the end for your brand? Of course not! Should we pay attention to them? Definitely yes. Brand transparency is extremely important for today's consumer.

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Agnieszka Szczepanowska
14/12/2023 | min read

Is the appearance of negative customer reviews the beginning of the end for your brand? Of course not! But should we pay attention to them? Definitely yes. Brand transparency is extremely important for today's consumer. Social media and Google Maps listings are definitely a "must-have" for every company nowadays. This is where we show our potential customers what stands behind our brand and build its image. Social media also provide a platform for companies to engage in dialogue with their users. Unfortunately, these conversations can sometimes be difficult. Consumers are not always satisfied with our services and share negative opinions and critical comments. What should we do then?

Agnieszka Szczepanowska
14/12/2023 | min read

Customer satisfaction survey can be conducted both by phone and online. It is worth knowing that the latter method is considered less invasive. Customers can answer questions at their convenience. They feel that they have a choice. Apparently, the situation looks similar during a phone conversation. However, it turns out that in the assessment of consumer surveys, phone surveys are more often perceived as a form of aggressive advertising.

Agnieszka Szczepanowska
14/12/2023 | min read

Over 97% of consumers regularly check reviews online. When they want to buy a specific product, they first make a choice based on the information found on the internet. Then they look for the best seller, using predictable criteria. Attractive price is just one of them. The second criterion concerns safety.

Agnieszka Szczepanowska
14/12/2023 | min read

A good online reputation contributes to increased income. Almost all consumers now tend to make purchasing decisions based on found opinions. You may not agree with such a big role for comments. Nevertheless, you definitely need to meet your customers' needs.

Agnieszka Szczepanowska
14/12/2023 | min read

The gastronomy industry has recently been facing a huge crisis. This particularly applies to stationary restaurants. There are fewer customers. Those who use this type of service usually check restaurant reviews before deciding to visit. On one hand, this is a difficulty. On the other hand, websites and online profiles are currently experiencing a real siege. And this is a good opportunity to effectively promote yourself.

Agnieszka Szczepanowska
14/12/2023 | min read

What do you do when you are not satisfied with the service at a restaurant? In the past, you would call the manager in such a situation. Nowadays, we often see a completely different trend. The customer leaves. Their mood can only be recognized by the corners of their mouth tightening. They won't utter a word about their complaints, although they probably won't leave a tip either.

Agnieszka Szczepanowska
14/12/2023 | min read

People want to know how your company is doing. And it's not because they care. They have their own undeniable interest in it. Do you have a good Google Maps review? They will be more willing to use your help. Is your reputation bad? Don't fool yourself. They will run to the competition. Even if they decide to use your services or products, they will have a negative attitude. And then they will be more than happy to confirm how poorly you are doing by leaving an unfavorable comment.

Agnieszka Szczepanowska
14/12/2023 | min read

The abbreviation SERM comes from the English phrase Search Engine Reputation Management. In the simplest translation, it means managing reputation in search engines. In reality, it consists of a series of actions taken to improve a company's visibility in search results. It can also be attributed to the general work on brand image and recognition.

Agnieszka Szczepanowska
14/12/2023 | min read

Google My Business profile is visible in Google search results and Google Maps. This is where your customers can leave a review about your products and services. You can see them in the Google My Reviews tab. The rating of your profile determines whether you will gain the trust of viewers. However, does visibility in the search engine depend only on the number of stars?

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