Developing your own business requires dealing with increasingly difficult challenges. It's very easy to get lost in the maze of marketing coefficients and reports. Meanwhile, as entrepreneurs familiarize themselves with more advanced e-commerce concepts, consumers are busy with their own lives. And no indicator will convince them to behave contrary to basic logic.

If you are a business owner, remember that presence on Google Maps is a necessity but also a privilege nowadays. Above all, it allows potential customers to obtain the most important information about your business, such as phone number, range of services provided, or location.

When can you transfer Google reviews to a new account? When is it better to give up on this idea? Are Google My Business reviews transferred automatically? In all cases? Or maybe it's best to disable customer reviews on the listing and finally stop worrying about what others think of my company?

SEO activities are closely related to website traffic analysis. Without it, it would be difficult to determine whether the actions taken are producing any results. Google Analytics comes to the rescue, which is a free and very comprehensive tool that allows you to analyze website traffic. Recently, its new version - GA4 - has been released. Check out what has changed.

Lost in the jungle of marketing messages, we all seek customer recommendations before making a purchasing decision. It is on the Internet that we look for social proof, or confirmation of the validity of our choices. We are more inclined to rely on recommendations from people who are similar to us than on characters created for advertising purposes. Therefore, it is no longer enough to just look at opinions published online, but it is also necessary to respond to them appropriately. 

The pandemic has caused many businesses to move online. Perhaps you also have a physical store, but you see the possibilities and potential that e-commerce offers. Or maybe you are just thinking about starting your own online store and wondering which platform to choose. There are many scripts to choose from. However, it is worth considering a few important issues and then deciding on the right platform.

As many as 19 million Poles regularly use social media. This means that every other resident of our country eagerly visits social networking sites. 89% of these users most often go to Facebook. Instagram, on the other hand, is visited by 55% of them. It is worth noting that the popularity of Instagram is growing much faster than the popularity of competing platforms.

In recent years, we have been inundated with studies indicating that customer reviews help in the development of online stores. Consumers trust online reviews almost as much as personal recommendations from friends.

The store's problem was a small number of reviews and a predominance of negative comments, and yet reviews play a very important role in the local market. 

TikTok is one of the fastest-growing apps in the world. Since its inception, the platform has generated large audiences and set download records. It continues to increase in popularity, primarily among those born after 2000. It revolves around creating short, few-second videos in which users can dance, showcase their skills, perform tricks, or share interesting tips. The freedom to create videos is unlimited, but the key to success lies in creativity. The soundtracks are perfectly matched to the author's facial expressions and movements, and additional visual effects, captions, and hashtags can enhance the videos. The app is geared towards the preferences of young people, allowing them ample room to create imaginative videos. TikTok, like other social media apps, allows users to like, share, comment, and follow their favorite creators. It was originally created for entertainment purposes, but with its growing popularity, it has gained several key features for marketing. Professionals have started using TikTok to create new marketing activities that are highly effective forms of advertising.