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What can you gain from social media opinion monitoring?

Agnieszka Szczepanowska
12/12/2023 | 4 min read
What can you gain from social media opinion monitoring?

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    You run a company. Your business may be doing quite well, but you wonder if you can generate higher revenues from it. Maybe you're not in the best situation right now, and you're not sure what you're doing wrong. What do entrepreneurs usually do in such situations?


    They come up with new products and services based solely on assumptions. Market research, including competition analysis, is done superficially or completely abandoned. Moreover, they treat internet monitoring as a strange invention that they don't need to function. Do you know what such companies are called? A ghost business. It only exists in the boss's mind.


    This is a road to nowhere. Find out how to sell more effectively by tracking mentions of your company on social media.


    Get to know your customers better through opinion monitoring in social media


    A good offer must meet a real demand. Otherwise, you will struggle to create desires in the minds of your customers. And this is where the first benefit of monitoring comes in: by monitoring social media, you learn what they deal with every day. So you can solve their problems more effectively and give them exactly what they want.


    At the same time, you will learn a lot about how they live, what they value, and where to find them. And this will give you a competitive advantage right from the start. When customers mention your company or express opinions about your products, not only react to such posts, but also check who are the people influencing your online image with their actions. You will definitely get to know their expectations better.



    Do you know your customers? Media monitoring facilitates dialogue


    People who buy from you often share their opinions later. If you don't use media monitoring, you may not even know about it. However, observation is just the first step. You can interact with the customer and thus strengthen the established relationship and increase your visibility.


    Such dialogue can even lead to a sale when an internet user searches for reviews about you online. Even if that doesn't happen, you will present yourself as a professional. Your responses can be read by other visitors, which will encourage them to take advantage of your offer.


    Social media monitoring helps you choose a platform for advertising campaigns


    You focus on good marketing campaigns, but they don't bring you the expected results? Maybe you're placing them in the wrong places. With an internet monitoring tool, you can compare the number of mentions about you in different social media. This way, you can choose the best place for your advertisement.


    What will you achieve this way? By paying less for the campaign, you will generate significantly higher income.


    Social media monitoring helps you deal with business crises better


    Media monitoring doesn't always bring you pleasant information. With its help, you also find out what annoys your customers. Moreover, thanks to monitoring, you can react quickly and reduce the chance of a reputation crisis, which is not so difficult in the age of the internet. However, negative opinions should not scare you as long as you draw valid conclusions from them. Knowledge is power. You can change your course of action before a bad opinion about you spreads. Often, introducing one small change in the functioning of the company is enough to enjoy increased customer satisfaction.


    Modern content marketing is based on customer words


    Do you know what the most effective salespeople do before they even write a single letter in a text for social media? They collect data. They record wordings used by potential content recipients. What impression does this make on readers? They feel perfectly understood, as if someone took their own thoughts out of their heads. This breaks down the barrier of mistrust.


    Remember, you can stick to old ways of doing things. However, by using internet opinion monitoring, you will achieve much better results in record time.


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