Social media play a key role in communication and marketing, and the hashtag has become an integral part of our digital reality. But what is a hashtag, where did its name come from, and how do you use it in social media?

The opinions of your customers are a very important element in building trust in your company. It is thanks to them that a person interested in your offer can decide to make a purchase or use your service. Customers also check social media for information about the company. Therefore, it is worth taking care of a large number of recommendations.

People have always been interested in interesting stories, hence so many fairy tales and legends. So why not create a narrative for your business? Are you wondering how to convince people to choose your company and gain loyal customers? Would you like to establish your brand's presence in the minds of your audience? Then be sure to read this article to learn how to talk about your company in a way that people will love it.

As many as 19 million Poles regularly use social media. This means that every other resident of our country eagerly visits social networking sites. 89% of these users most often go to Facebook. Instagram, on the other hand, is visited by 55% of them. It is worth noting that the popularity of Instagram is growing much faster than the popularity of competing platforms.

The importance of well-conducted internet marketing is increasing in the era of universal access to the Internet. Companies are not limited to just creating websites. They are also present on social media, run blogs related to their activities, and invest in paid advertising or outsource marketing activities to agencies. All of this is done to reach users who are interested in the company's product or service.

Social media (as the name suggests) are focused on building a community, not just informing about the company's offer. Fortunately, more and more brands understand this and try to engage in dialogue with their followers. Of course, a brand's presence on social media exposes it to criticism, which happens to every company. However, it is important to know how to react in such situations and present oneself as a professional and customer-oriented company.

You run a company. Your business may be doing quite well, but you wonder if you can generate higher revenues from it. Maybe you're not in the best situation right now, and you're not sure what you're doing wrong. What do entrepreneurs usually do in such situations?

The presence of brands on social media is a common phenomenon and one of the most important elements of marketing strategy. More and more brands realize that having a few corporate accounts on the most popular platforms is not enough, so they start looking for creative solutions. Social selling comes to the rescue, helping to build trust and relationships between the brand and consumers. Find out how to use social selling to grow your business.

Spontaneous marketing actions are increasingly being used by various companies. Such actions usually rely on current events in the country or in the world and allow them to stand out in the market. Of course, such actions can have the opposite effect of what was intended, which is why even with spontaneous actions, prior preparation is paradoxically important.

What is conversational marketing? It's conversations that lead to sales. Since we're talking about conversation, it's clear that we're talking about mutual interaction. For this reason, many entrepreneurs try to build a relationship with the customer by expanding their sales department or dedicating their own time to it. And that's good.