Social media (as the name suggests) are focused on building a community, not just informing about the company's offer. Fortunately, more and more brands understand this and try to engage in dialogue with their followers. Of course, a brand's presence on social media exposes it to criticism, which happens to every company. However, it is important to know how to react in such situations and present oneself as a professional and customer-oriented company.

A client looking for a specific product will usually start their research by comparing offers. They will look at the price, method and cost of delivery, quality or specifications, but also at reviews. Up to 90% of customers pay attention to reviews about the company and the products. That's why below we will tell you how to easily obtain positive customer reviews about products in your online store and what to do with them.

Product reviews are one of the most important factors that allow you to take your business to the next level. According to experts, reviews can have a huge impact on consumer trust and valuable marketing. Every star counts. Nowadays, online reviews are gaining popularity and are becoming increasingly important as a real means of attracting potential customers. In recent years, e-commerce has become one of the most important sales channels, and having positive product reviews on your website or social media platforms can be crucial for increasing sales and improving your company's statistics.