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Is it worth buying reviews? 4 exceptions to the rule

Agnieszka Szczepanowska
04/12/2023 | 4 min read
Is it worth buying reviews? 4 exceptions to the rule

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    From every side, you hear that buying reviews makes no sense. And yet, these offers from review sellers look so tempting... Just pay and your company instantly gains a leading position in the market. Ordering reviews is easy, the price list is transparent, and the platform is user-friendly.


    Do you want to know if it's worth buying reviews in certain situations? Of course. Check out 4 exceptions to the iron rule that says it's worth investing only in reviews from real customers.


    When you really dislike your boss but don't have the courage to quit


    You know it's cheap behavior. But it's hard for you to admit that you simply lack the desire to take responsibility for your own life. Your salary is deposited into your account every month, and your boss is a scoundrel. That's why you decide to pay him back after hours.


    You find a website where reviews are treated as a tradable commodity. You buy a package, specify the target platform. And then you watch from the shadows as your manager walks around angry as a wasp. Such silent aggression brings you a lot of joy.


    When you believe you have a brilliant assortment and excellent delivery


    And no one will convince you otherwise. You assume that your company is the best in the world. Negative reviews are surely written by the competition. You really don't want to check if they come from someone who actually used your offer.


    Such action, of course, leads to negative comments appearing time after time. But you have no intention of worrying about it. End of story.


    Every time you want to drive customers to the competition


    It's hard to imagine why this is your dream. Maybe you have too many customers and you finally want to go on your dream vacation. So you buy reviews, they flow to your business card like a rapid stream. As a result, you start engaging in intriguing and action-packed correspondence with Google.


    As a result of the email exchange, your Google My Business account gets closed. You go to the Maldives to finally relax. Then you'll think about what to do next.


    When you feel like dealing with a difficult client


    This point is related to an endless belief in the perfection of your own offer and its delivery. Perhaps arguments are just your thing. Since you don't take any negative reviews into account, you're at a standstill. And people keep complaining about the same things, which gives you the opportunity to argue endlessly.


    And no, you won't change the carrier, even though many of your shipments arrive literally in pieces. The owner of the courier company is your old friend. You won't terminate the contract with him, and damaged packages are not your problem.


    You know very well if it's worth buying reviews. What's your alternative?


    As you can see, the mentioned cases don't really apply to people who take their business seriously. Instead of taking risks, you can use a solution that is completely morally correct. That is, start using an application for managing reviews from real customers.


    Rating Captain App not only collects all existing reviews from the places you indicate. It also analyzes the sentiment of comments and identifies the most common problems that your customers encounter. This gives you the opportunity to improve the quality of your services according to a priority list. In addition, the algorithm will show you how to respond to new reviews and how to effectively ask for reviews from other customers.

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