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Latest articles

Milena Zienkiewicz
26/05/2023 | min read

Every local business owner wants to rank higher in search engine results and attract more potential customers. While there are many factors that impact Google ranking, one essential aspect is local SEO and positions in the local pack. With local SEO, businesses can improve their visibility in search results for Google and other search engines.

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Casper Cooper
21/03/2023 | min read

As we enter 2023, Google reviews have become an increasingly crucial factor in the success of businesses. With Google Maps being a primary source of information for many customers, having positive reviews can make or break a company's reputation. 

Karol Bocheński
31/01/2023 | min read

Put yourself in your customer’s shoes for a moment. You want to buy goods or use a specific service. Open your web browser and do some quick research. Find a company that can meet your needs. Go to the website, read the detailed information. Before you buy a product or reach for the phone to set up an appointment, you want to make sure you’re dealing with a reliable contractor. What do you do?

Agnieszka Szczepanowska
28/12/2022 | min read

Feedback management is important for many reasons. First and foremost, it helps increase your rating, which for buyers is an indicator of your trustworthiness. Companies with five star ratings are considered trustworthy from the very beginning. A rating below 4 stars, on the other hand, can cause some anxiety among potential buyers.

Agnieszka Szczepanowska
12/12/2022 | min read

You put a lot of effort into your business. You invest your own money in it. You live off the income you manage to generate. Many times the survival of your employees also depends on your success. It’s no wonder that negative reviews sometimes keep you up at night. But keep in mind that with conscious action you can turn most of them into a competitive advantage.

Katarzyna Chomąt
28/11/2022 | min read

If you already have Google My Business, reviews are going to work as a perpetual motion machine. Huge amount of stars in the ranking attract new potential customers, who are able to generate further positive reviews. If clients see negative comments on your Google Business Card it is almost certain they’ll start considering the quality of your services.

Casper Cooper
05/10/2022 | min read

It raises controversy, doesn’t it? If you’re here because you’re actually interested in this headline and you’re hoping to rank your Google My Business well using fake positive reviews, then… I just want to show you that it is not so much weak, unstable and punitive, but simply – not profitable!

Hanna Bernikova
14/09/2022 | min read

Almost every business owner knows after reading our blog article “What conclusions do customers draw from Google Maps reviews?” what an online user thinks when evaluating a brand. With the information in this post, you will deepen your knowledge of managing your business online and learn why you should create a Google My Business account. 

Casper Cooper
19/08/2022 | min read

Sometimes you may wonder if it’s even worth asking clients to give reviews on Google My Business, i.e. on your Google business card. Maybe you belief that only good things are said about your company and it doesn’t need to be published anywhere, and that bragging is a bad thing (as the reproductive “education” system in Poland taught us).

Agnieszka Szczepanowska
10/08/2022 | min read

Do you know what rule governs reviews? The rule of disparity. If your clients are satisfied, they rarely give feedback. Perhaps they will tell 2-3 friends about you. And what happens if you disappoint them? Their review will be known by about 15 people. In addition, the chance of a negative written review increases enormously. 

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