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Latest articles

Katarzyna Chomąt
22/12/2021 | 4 min read

Spontaneous marketing actions are increasingly being used by various companies. Such actions are usually based on current events in the country or in the world and they allow to stand out on the market. Of course such actions may bring the opposite effect than the one intended, and therefore with spontaneous actions it is paradoxically important to prepare in advance.

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Katarzyna Chomąt
15/12/2021 | 5 min read

Did you know that acquiring a new client can be up to 25 times more expensive than maintaining an existing one1? Unfortunately, many companies fail to provide quality customer service, resulting in preventable losses. Therefore, you should take a look at 5 customer service tips and minimize the risk of losing clients.

Katarzyna Chomąt
22/11/2021 | 6 min read

Black Friday is the day of the year for which every enthusiast of shopping at attractive prices has been waiting for. It is also a hot period for the e-commerce industry starting the pre-Christmas shopping spree. That is why we have prepared a handful of information and tips on how to prepare your online store for Black Friday.

Patrycja Lisowska
18/11/2021 | 8 min read

In fact, you will probably agree that trust is the foundation of any relationship. First of all, it gives us a sense of security – it’s what grows our commitment and attachment to the other person. The same is true regarding the relationship with your client. Consumers often treat companies like other people – they want to develop relationships with those brands they can trust. That’s why the process of building a customer’s experience with a brand needs to start long before the purchase. In order to convince consumers, it is worth using the power of recommendations, the value of which cannot be overestimated.

Katarzyna Chomąt
08/11/2021 | 5 min read

One of the bases for building a positive image of the company is to obtain reviews. What is more, as research shows, 83% of consumers claim that they trust recommendations of friends and family completely or to some extent. In turn, 66% of people believe reviews published on the Internet. Find out what power lies in consumer reviews and get to the next level of online reputation management.

Katarzyna Chomąt
02/11/2021 | 4 min read

We have mentioned many times that the company should increase its online visibility by being present on various review sites where it can be found by potential clients. One of the valuable sites for gathering reviews is Google Merchant Center, which includes a special program – Google Consumer Reviews. Find out why you should join it and how to obtain reviews from Rating Captain.

Patrycja Lisowska
20/10/2021 | 3 min read

Having a profile for your company on Google Maps is a part of building competitive advantage, allows you to present your company profile, and also supports SEO. If you run a business and you plan to create a Google Maps Business profile, follow our tips. Thanks to them you will present your business to a wide range of recipients. A Google My Business profile is useful for any business, but especially for companies that are associated with the local market.

Katarzyna Chomąt
05/10/2021 | 2 min read

In order to support store owners in building a positive image and increasing sales, one of the largest e-commerce platforms – DecoNetwork has now a very intuitive integration with Rating Captain application. Thanks to such a combination, collecting reviews from your own customers as well as managing ratings and comments from one place is much easier. Check out how easy it is to connect your DecoNetwork store with Rating Captain.

Katarzyna Chomąt
15/09/2021 | 6 min read

Did you know that 99% of Internet users have an e-mail box? E-mail accompanies us almost every day. This is obviously the reason why companies still run mailing campaigns. Therefore, you also should be interested in this form of advertising. Or maybe you are a practitioner of e-mail marketing, but you do not quite know what it involves? I have for you some tips, which will improve the effectiveness of your actions.

Patrycja Lisowska
09/09/2021 | 9 min read

So far, we’ve tried to encourage you to take care of online reviews, not just monitoring them, but actively acquiring them. Now that you know very well how important it is for your business to collect reviews online, we will try to suggest where to do it. If you are wondering what portals to bet on in terms of collecting reviews, then this article is for you. We assure you, the choice is huge.

Katarzyna Chomąt
09/09/2021 | 5 min read

Content is king, you may have already met with these phrases and the term content marketing. Perhaps you already write blog entries, create infographics or videos, you are satisfied with them, but you do not see the effects of such actions. This is why you should check how to create unique content and win over your clients’ hearts.

Karol Bocheński
01/09/2021 | 4 min read

Negative reviews on Google Maps may cause customers to run away from your business. Even if they find your offer interesting, they won’t make a purchase from you. Do you know the principle of social proof? When people don’t know what decision to make, they tend to find out the reviews of others. Then they make the same choice as the majority of people.

Patrycja Lisowska
25/08/2021 | 4 min read

Lost in the maze of marketing messages, we all reach for customer recommendations before we make the right purchasing decision. It is on the Internet that we look for social proof, that is confirmation of the accuracy of our choices. We are more likely to trust people who look like us than characters created for the purpose of advertising. Therefore, it is not enough to just watch the reviews published online, but we should also react to them.

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