Daniel Pink, in his book A Whole New Mind, makes a quite bold claim that: “the era of the dominance of scientific minds is over. The future belongs to a different kind of people with a different kind of mind: designers, inventors, teachers, storytellers, in other words, creative and empathy-filled right-hemispheric thinkers.”
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It raises controversy, doesn’t it? If you’re here because you’re actually interested in this headline and you’re hoping to rank your Google My Business well using fake positive reviews, then… I just want to show you that it is not so much weak, unstable and punitive, but simply – not profitable!
Almost every business owner knows after reading our blog article “What conclusions do customers draw from Google Maps reviews?” what an online user thinks when evaluating a brand. With the information in this post, you will deepen your knowledge of managing your business online and learn why you should create a Google My Business account.
What are you thinking of before making your next online purchase? About the price? Probably your attention is also caught by customer reviews regarding the company, the service you need. This is confirmed by the 3D Cart report, which says that clients are 71% more comfortable buying a product after reading reviews. Why not take advantage of such information and influence the buyer’s decision so that he will make a purchase in your online store and not choose your competitors.
The IT industry is quite difficult when it comes to collecting reviews. Definitely more review sites can be found for companies related to e-commerce or popular services. However, there are dedicated platforms that allow clients to give reviews e.g. about software developers. In this article you will find seven portals designed to collect reviews on companies in the IT industry.
Sometimes you may wonder if it’s even worth asking clients to give reviews on Google My Business, i.e. on your Google business card. Maybe you belief that only good things are said about your company and it doesn’t need to be published anywhere, and that bragging is a bad thing (as the reproductive “education” system in Poland taught us).
Do you know what rule governs reviews? The rule of disparity. If your clients are satisfied, they rarely give feedback. Perhaps they will tell 2-3 friends about you. And what happens if you disappoint them? Their review will be known by about 15 people. In addition, the chance of a negative written review increases enormously.
From all accounts, you hear that there is no point in buying reviews. And yet these offers from review sellers look so tempting... Nothing more than a payment is needed and your company gains a leading position in the market immediately. Ordering reviews is simple, the price list is transparent, and the platform is easy to use.
Google My Business allows business owners to promote their business. It is a free tool that gives the business owner an opportunity to appear on Google Maps. It is also usually the first source of knowledge for the client about your company.
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