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Latest articles

Olga Feoktistova
11/12/2023 | min read

It happens that a company advertises and invests in SEO optimization, but sales are still low. At the same time, there is traffic on the website, but visitors are not in a hurry to take targeted actions. The team of the Ringostat platform has described 14 ways to increase conversion. And provided good examples.

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Agnieszka Szczepanowska
07/12/2023 | min read

You run an online store. Customers come to your platform, browse products, and sometimes make a purchase. However, if you calculate the cost of acquiring a buyer correctly, your business doesn't satisfy you. You feel like you can do more.

Katarzyna Chomąt
07/12/2023 | min read

We have repeatedly mentioned that a company should increase its visibility on the web by being present on various influential portals, where potential customers can find it. One valuable place to gather reviews is Google Merchant Center, which houses a special program - Google Customer Reviews. Read on to find out why it's worth joining and how to collect reviews with Rating Captain.

Katarzyna Chomąt
07/12/2023 | min read

Content is king, you may have already come across these words and the term content marketing. You may even be writing blog posts, creating infographics or videos, and you are happy with them, but you don't see the results of these actions. Therefore, check how to create unique content and reach the hearts of customers.

Katarzyna Chomąt
06/12/2023 | min read

Shoper is one of the more popular e-commerce platforms that allows reaching thousands of customers. One of its advantages is definitely the possibility of very good SEO optimization. Furthermore, Shoper software has many integrations with external tools that help in managing online sales.

Agnieszka Szczepanowska
06/12/2023 | min read

Robert Cialdini in his book "Influence: The Psychology of Persuasion" described six basic rules. Alongside reciprocity, commitment and consistency, liking and sympathy, authority, and scarcity, there is also social proof. You may have heard about it quite often. You may even use this term yourself without thinking deeply about its meaning.

Katarzyna Chomąt
06/12/2023 | min read

In order to support store owners in building a positive image and increasing sales, one of the largest e-commerce platforms - DecoNetwork has created a very intuitive integration with the Rating Captain application. Thanks to this connection, obtaining feedback from your own customers and managing ratings and comments from one place is much easier. Check out how easily you can connect your DecoNetwork store with Rating Captain.

Katarzyna Chomąt
06/12/2023 | min read

As a business owner, you are surely looking for various ways to reach customers. You invest in marketing, search engine optimization, create detailed product descriptions, and provide professional customer service. You do everything to stand out from the competition. And that's where Google stars can help you.

Agnieszka Szczepanowska
06/12/2023 | min read

You run a business, you know your ideal client. Unless you don't. Then it's worth getting to know them. Why? Because out of all the promotional activities you'll hear about soon, you'll be able to choose the ones that will be effective. And that means you'll spend less on promotion and earn significantly more. Pleasant effect, right?

Agnieszka Szczepanowska
06/12/2023 | min read

What is the purpose of building your brand? Do you just want to make money? Or are there certain ideological reasons behind it that fit well with the direction of modern marketing? Or do you want to share your knowledge, experience, and ultimately make a living from what you love? Regardless of the intended result, you need to reach your target audience. Otherwise, it will be a secret brand that only you know.

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