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How to get stars in Google? A few words about Rich Snippets

Katarzyna Chomąt
06/12/2023 | 3 min read
How to get stars in Google? A few words about Rich Snippets

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    As a business owner, you are surely looking for various ways to reach customers. You invest in marketing, search engine optimization, create detailed product descriptions, and provide professional customer service. You do everything to stand out from the competition. And that's where Google stars can help you.


    What are Rich Snippets?


    These are extended fragments, or additional elements of search results that provide users with the most important information before they visit a website. Among the extended fragments are:


    • breadcrumbs showing the category to which the result belongs;
    • rating stars, which are ratings in the form of popular "stars", average rating, and number of reviews;
    • featured rich snippets that show the answer to the user's question directly in the search engine;
    • a carousel used to present the latest news;
    • recipes that present, for example, the ingredients needed to prepare a particular dish.


    As you can imagine, a highlighted offer like this has an impact on the CTR (click-through rate). This, in turn, also increases the ranking position on Google. To display rich snippets in the results, structured data must be implemented in the HTML code. However, you must remember that it is the search engine that decides whether to display the extended elements.


    Google Stars and SEO


    Extended elements definitely stand out a particular page from other results on Google, so Internet users are more likely to click on it, increasing the CTR, which affects the website's positioning. Importantly, adding just one element, such as rating stars, can significantly impact this factor. You can add review stars to all products in your store.


    In theory, the top 3 pages in search results receive the most clicks. However, the attention-grabbing feature of review stars attracts users and significantly increases the chances of them visiting the website. Therefore, it is very likely that despite a lower position in the results, users, who are mostly visual-oriented, will choose your website because the stars will convince them to visit.


    How to Get Rating Stars with Rating Captain?


    As mentioned before, extended elements, including stars, should be implemented by adding structured data in the HTML code. Since this is not an easy task for everyone, we have created review widgets that, when implemented on a product page, display ratings and the number of reviews in Google results.


    The reviews presented in the widgets are collected from your customers. In the Rating Captain application, you have the ability to collect reviews for your Google My Business listing, as well as reviews for specific products. After receiving an invitation, a customer can give your company a maximum of 5 stars.


    You can implement customer reviews on product pages using product widgets. You can also add Google reviews to the product card, and in this case, the stars will also be displayed in Google. Adding reviews to your website using Rating Captain is a much faster and easier way, and you can always ask us for help.


    Why is it Worth Getting Positive Reviews?


    As a business owner, you must care about your reputation. In this regard, gaining trust from customers through reviews is very helpful, not only in the Google listing but also on the store's website itself. Google reviews usually attract potential customers and show how many consumers have already trusted your company. Additionally, product reviews on the store's website further reinforce the belief that your offer is worth considering.


    Presenting ratings and reviews on the store's website builds trust and positively influences the company's image among current and future customers.


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