You run an online store. Customers come to your platform, browse products, and sometimes make a purchase. However, if you calculate the cost of acquiring a buyer correctly, your business doesn't satisfy you. You feel like you can do more.

As a business owner, you are surely looking for various ways to reach customers. You invest in marketing, search engine optimization, create detailed product descriptions, and provide professional customer service. You do everything to stand out from the competition. And that's where Google stars can help you.

You will certainly agree with the statement that running an online store involves a constant struggle for customers. Additionally, in times of widespread internet access, it is easy to experience a reputation crisis and loss of customer trust. To prevent this, reputation management activities should include monitoring user opinions about the company and its products. Fortunately, the PrestaShop e-commerce platform allows for easy integration with a comprehensive opinion management tool like Rating Captain.

Opinions are a very important element of the strategy of every online store. Over 90% of consumers check them before making a purchase or using a company's service. Why? Opinions provide valuable information about your products, such as whether the goods are consistent with the description, whether they arrived damaged, whether their price is adequate to the quality of workmanship, how long the delivery time is, etc.

E-commerce development results in increased competition and thus more options for the consumers, who are harder to convince to choose our store. Therefore, the company must stand out from the competition preferably at the first contact with a potential customers. What can convince them? Reviews about the product they are interested in.

Positive reviews of products in an online store are important for every customer who wants to buy a product. Good customer reviews are important for e-commerce because they help to understand what customers think about products, but also build SEO - search results for our store.

In today's times, a significant part of life is moving to the internet. One of such aspects is shopping. Increasingly, we choose to shop online rather than in physical stores. The dynamic development of e-commerce is undeniable evidence of this phenomenon and confirms that consumers definitely prefer to buy products in online stores. Currently, due to the development of online trade, there is a very extensive database of companies selling their products online, so how can you stand out from the competition? Certainly, product reviews and star ratings are important. Customers pay special attention to the reviews of other users and the opinions about the product in the store that interests them. Therefore, sellers should take care of good reviews and their visibility on their websites.

The day has come that will be a breakthrough in consumer rights protection. Of course, we are talking about the implementation of the Omnibus Directive into Polish law. What are the changes? What is prohibited? How to protect your shop from sanctions? We answer these questions in the article below.

Customer reviews are an important element of product and service recommendations. In the internet era, more and more consumers decide to make purchases after reading reviews from other users on Google or social media. Negative reviews can harm a company's reputation and influence potential customers' decisions. How to deal with negative product reviews on the internet?

Product reviews are one of the most important factors that allow you to take your business to the next level. According to experts, reviews can have a huge impact on consumer trust and valuable marketing. Every star counts. Nowadays, online reviews are gaining popularity and are becoming increasingly important as a real means of attracting potential customers. In recent years, e-commerce has become one of the most important sales channels, and having positive product reviews on your website or social media platforms can be crucial for increasing sales and improving your company's statistics.