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How to remove negative reviews and improve the company's online reputation?

Karol Bocheński
14/12/2023 | 4 min read
How to remove negative reviews and improve the company's online reputation?

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    It is difficult nowadays to find a person who does not check Google reviews before using a company's offer. On the one hand, it is an opportunity to effectively promote your business. On the other hand, it is hard not to see this situation as a threat. Even if you have made every effort in your company to anticipate and satisfy all customer needs, you will eventually come across someone you cannot please. And from there, it is a straight path to a negative comment.

     

    You are trying and your rating is low? Don't give up. There are at least a few ways to improve your reputation on Google.

     

    Is it possible to remove negative reviews?

     

    Yes and no. If you expect that negative comments can simply be deleted, you will be disappointed. However, remember that Google's policy is designed to protect not only your customers but also you. You can remove a negative review by reporting a violation of the rules. However, your report will not always be considered positively. In practice, only reviews that promote hatred or contain vulgarities can be removed. Unwanted ads or spam will also be removed.

     

    If a customer has legitimate concerns about your business practices and can express them in a polite manner, you need to look for other methods. Removing negative reviews is possible if you decide to create a new business profile on Google Maps. Of course, along with the low ratings, you will also lose the high ones, and you will have to rebuild your company's reputation from scratch. Such action is only worthwhile in really extreme cases, especially since Google algorithms can detect similar actions with fairly high precision.

     

    Deleting a Google Maps listing and creating a new one with the same address automatically transfers the old reviews. So, this method will not help you. The new listing must have a different location. However, keep in mind that creating a new business account on Google Maps requires re-verification, which often involves sending a postcard with a code to the provided address. So, your new address must be real or at least have real access to it.

     

     

    What can you do when Google makes it difficult to remove negative reviews?

     

    You can work on the basics. First of all, remember that if people only bought goods from stores that have a maximum, five-star rating, the economy would collapse within a week. No one expects perfection. However, what matters is how you react when you make a mistake.

     

    You need to respond to negative reviews while maintaining professionalism. Engaging in verbal battles makes no sense. Such behavior can be more off-putting than leaving the reviews without a comment. Instead, try to solve the customer's problem rather than causing them more stress. Remember, removing negative reviews is difficult. However, they can be changed. Specifically, dissatisfied customers can change their opinion when you show them that you care about them.

     

    If you want to know how to replace negative reviews with positive ones, focus on listening to your customers. Perhaps the problem lies in a delivery that took too long. It could also be about the quality of the product or insufficient protection of the order during shipping. There are many possible reasons for dissatisfaction. Your task is to recognize them and suggest a solution to the problem.

     

    By using our tools, you can analyze the sentiment of the reviews your company has received so far. Additionally, you will gain precise information about the difficulties your customers encounter at each stage of their transactions with your company. We can also indicate how to communicate with disappointed customers in order to bring them back to you and even turn them into loyal customers generating revenue.

     

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