If you are reading this article, you probably already know something about reviews and their impact on a potential customer's purchasing decisions. Now it's time to effectively gather customer reviews and opinions. However, before you start asking for reviews, you need to understand how to handle both satisfied and dissatisfied customers.

Have you ever wondered what profit one customer brings and how to measure it? The customer lifetime value indicator comes to the rescue. By checking the customer's lifetime value, you will find out how much revenue one customer generates. In our article, we will explain the concept of customer lifetime value and give you tips on how to increase the long-term value of a customer.

The well-known and free Google Analytics data analysis tool has been enabling monitoring and evaluation of user behavior on websites for years. Google has announced that soon, starting from July 1, 2023, Universal Analytics will be replaced by a new version - Google Analytics 4 (GA4).

Put yourself in your customer’s shoes for a moment. You want to buy goods or use a specific service. Open your web browser and do some quick research. Find a company that can meet your needs. Go to the website, read the detailed information. Before you buy a product or reach for the phone to set up an appointment, you want to make sure you’re dealing with a reliable contractor. What do you do?

Business is a full structure, the establishment of which requires not only an idea, but also knowledge, especially in the field of marketing. The company’s promotion strategy is based on the foundations of marketing mix. The methodology of marketing in e-commerce is a natural but little-explored area, so most often its development is intuitive. Let’s see how Marketing Mix 7P can influence the development of your online business!

If you already have Google My Business, reviews are going to work as a perpetual motion machine. Huge amount of stars in the ranking attract new potential customers, who are able to generate further positive reviews. If clients see negative comments on your Google Business Card it is almost certain they’ll start considering the quality of your services.

Yes, Google can delete a Google review in a split second. Even those that are already old. For business owners, this can be a real tragedy. Especially if they built their reputation mainly on Google. If you are a reviewer, it hurts you above all when you give a negative review. You didn't spend your time warning other users of the service for the company to keep operating.

New Year seems like an ideal moment for realising plans and starting with new projects. Do you have starting an online business on your New Year’s wishlist? If so I'm glad you came across this article. We recommend you read it carefully if you think about starting your business in e-commerce. We advise where to find ideas for an online shop profile and what sells best on the Internet. And you need to know that the right idea is the key to your success!

In fact, you will probably agree that trust is the foundation of any relationship. First of all, it gives us a sense of security – it’s what grows our commitment and attachment to the other person. The same is true regarding the relationship with your client. Consumers often treat companies like other people – they want to develop relationships with those brands they can trust. That’s why the process of building a customer’s experience with a brand needs to start long before the purchase. In order to convince consumers, it is worth using the power of recommendations, the value of which cannot be overestimated.

Content is king, you may have already met with these phrases and the term content marketing. Perhaps you already write blog entries, create infographics or videos, you are satisfied with them, but you do not see the effects of such actions. This is why you should check how to create unique content and win over your clients’ hearts.