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Latest articles

Agnieszka Szczepanowska
14/12/2023 | min read

Customer satisfaction has a huge impact on the revenue you will generate from your business. A satisfied customer will not only be willing to come back to you in the future. It is also important that they will help you in building the reputation of the brand you are creating. Do you want to increase your budget? Find out what your customers really need. You can measure their satisfaction in a few simple ways.

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Karol Bocheński
14/12/2023 | min read

94% of consumers say that a bad review convinced them to give up on a company's services or products

Agnieszka Szczepanowska
14/12/2023 | min read

The gastronomy industry has recently been facing a huge crisis. This particularly applies to stationary restaurants. There are fewer customers. Those who use this type of service usually check restaurant reviews before deciding to visit. On one hand, this is a difficulty. On the other hand, websites and online profiles are currently experiencing a real siege. And this is a good opportunity to effectively promote yourself.

Agnieszka Szczepanowska
14/12/2023 | min read

The abbreviation SERM comes from the English phrase Search Engine Reputation Management. In the simplest translation, it means managing reputation in search engines. In reality, it consists of a series of actions taken to improve a company's visibility in search results. It can also be attributed to the general work on brand image and recognition.

Katarzyna Chomąt
14/12/2023 | min read

Every entrepreneur should strive to understand the customer. It is extremely important from a marketing perspective. Knowing the target group and their expectations makes it easier to reach them. But how to find the right persona?

Katarzyna Chomąt
14/12/2023 | min read

The opinions of your customers are a very important element in building trust in your company. It is thanks to them that a person interested in your offer can decide to make a purchase or use your service. Customers also check social media for information about the company. Therefore, it is worth taking care of a large number of recommendations.

Agnieszka Szczepanowska
14/12/2023 | min read

Entrepreneurs operating in the trade industry are doing relatively well in 2020. Even if they have only been selling in physical stores so far, they quickly realized what needs to be done to maintain their income at a similar level. Moving their business online turned out to be a marketing opportunity for many of them. In many cases, the pandemic only accelerated the decision to expand their business.

Patrycja Lisowska
14/12/2023 | min read

In recent years, we have been inundated with studies indicating that customer reviews help in the development of online stores. Consumers trust online reviews almost as much as personal recommendations from friends.

Patrycja Lisowska
12/12/2023 | min read

Would you like to improve customer service standards, but don't know where to start? Modern technologies come to meet your needs, which will automate this process and increase customer satisfaction. Thanks to them, you will shorten the response time to consumer questions, standardize the response process, and increase communication efficiency. All this is to reassure consumers that they can always rely on your support.

Patrycja Lisowska
12/12/2023 | min read

Dropshipping is currently one of the most interesting ideas for a business online. Its attractiveness is based on the possibility of quickly entering the market without large financial investments. As a seller, you determine your own margin and sell products from a wholesaler who takes care of inventory management and shipping for you. It's no wonder that dropshipping is one of the most important trends in e-commerce, allowing you to fulfill your dreams of having your own online business.

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