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Latest articles

Karol Bocheński
14/12/2023 | min read

94% of consumers say that a bad review convinced them to give up on a company's services or products

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Katarzyna Chomąt
12/12/2023 | min read

One of the foundations of building a positive company image is acquiring opinions. Moreover, as research shows, 83% of consumers claim to completely or partially trust recommendations from friends and family. In turn, 66% of people believe reviews published on the Internet. Check out the power of consumer opinions and take reputation management to a higher level online.

Agnieszka Szczepanowska
06/12/2023 | min read

You put a lot of effort into your business. You invest your own money into it. You live off the income you manage to generate. Often, the survival of your employees also depends on your success. It's no wonder that negative opinions sometimes keep you awake at night. However, remember that with conscious action, you can turn most of them into a competitive advantage.

Julia Kozak
28/11/2023 | min read

The phrase "opinie on Google" often appears in various business guides. What is it really about, what is it, and what can we gain from it? Google Maps reviews are reviews published by consumers on a company's business listing. The Google My Business profile enables businesses to acquire these reviews for free. This is where you can add 1 to 5 stars to rate your satisfaction with a particular company.

Milena Zienkiewicz
16/11/2023 | min read

A client looking for a specific product will usually start their research by comparing offers. They will look at the price, method and cost of delivery, quality or specifications, but also at reviews. Up to 90% of customers pay attention to reviews about the company and the products. That's why below we will tell you how to easily obtain positive customer reviews about products in your online store and what to do with them.

Milena Zienkiewicz
08/11/2023 | min read

Nowadays, customers often rely on the opinions of others before making a purchase or using a service. That's why reviews on platforms like Google Maps are very important for any company that wants to attract and satisfy its customers. In this article, you will learn how to get positive reviews about your company on Google Maps and actions that will help you remove fake reviews from your listing.

Milena Zienkiewicz
08/11/2023 | min read

Product reviews are one of the most important factors that allow you to take your business to the next level. According to experts, reviews can have a huge impact on consumer trust and valuable marketing. Every star counts. Nowadays, online reviews are gaining popularity and are becoming increasingly important as a real means of attracting potential customers. In recent years, e-commerce has become one of the most important sales channels, and having positive product reviews on your website or social media platforms can be crucial for increasing sales and improving your company's statistics. 

Milena Zienkiewicz
22/05/2023 | min read

In today's competitive business landscape, a company's image can make or break its success. A positive image can attract new customers, create loyalty in consumers, and boost financial performance of your firm. On the other hand, a negative image or image problems can drive potential customers away, harm the reputation, and lead to a decrease in revenue. Therefore, it's essential to understand the importance of corporate image and how to build a positive one. In this article, we'll discuss the definition of corporate image, its significance, and share tips on how to create and maintain a positive one.

Casper Cooper
22/03/2023 | min read

Are you wondering about the importance of customer reviews and testimonials for your business? Look no further! In today's digital age, customer reviews have become an essential part of building trust with potential customers. Social proof, or the influence that other people's opinions have on our own decisions, is a powerful factor in the purchasing process.

Patrycja Lisowska
29/01/2021 | min read

One of the pillars of building a positive company image is proper acquisition of customer opinions. While an unsatisfied customer is likely to share a negative opinion online, a satisfied consumer may not be as inclined to express their admiration. Therefore, it is important for you to focus your efforts on encouraging customers to leave reviews. If you are wondering how to obtain positive reviews from satisfied customers, you will definitely find the answer in this article. How to encourage customers to leave reviews and recommendations? If you want to gather buyer opinions, you need to properly motivate them. A satisfied customer is the best brand ambassador, but without proper motivation, they are often reluctant to praise your services online. There is a chance that they will recommend your company to their friends or speak highly of your product to their family, but they may not share their experiences with a wider audience. That's why it is in your best interest to encourage users to leave reviews. There are several ways to obtain recommendations, and all of them are a prelude to building long-term relationships with consumers. Remember that you can collect opinions from your customers in various channels of communication, such as Google Maps, using your brand's official social media profiles, or on industry-specific platforms like Booking. These are just a few of the many channels for communicating with current and potential consumers, which are an invaluable source of knowledge about their feelings towards your product, service, or company. Now that you know why and where you should gather positive reviews, it's time to discover effective methods of collecting customer opinions. Ask for reviews in an email One of the simplest ways to obtain reviews from satisfied customers is to ask for recommendations. Depending on the customer's purchasing journey, choose the right moment to encourage them to share their opinion. You can send an email that encourages the customer to express their opinion about their online shopping experience or the level of customer service. Take advantage of the moment when the user has just received a new product and is still excited about the purchase. In this task, you can be assisted by one of the satisfaction survey tools and customer review management systems. A ready-made system for sending invitations, which are in line with your visual identity and reach customers after their order, will provide, among other things, Rating Captain. After completing the transaction, the consumer will receive a personalized message asking for their opinion. This will convince them that their opinion plays an important role in the development of your business and the improvement of your services. Sometimes, a simple request for the buyer to share their impressions of the purchasing process is not enough. In such cases, you can develop a recommendation template or use supporting questions that will greatly facilitate the writing of a review. Also, remember the principle of reciprocity and do not leave reviews without comments. Show the customer that their opinion matters to you and treat all their feedback as guidance in the process of improving your product and company. Reviewing products on the website Don't forget to publish widgets with reviews on your company's website - such recommendations work like a magnet for new and undecided customers. You can also place the review form on the product page, adding a suitable call to action, such as "be the first to rate this product." At this point, explain to the customer why their opinion is so important and explain how it can impact the improvement of your company's operations. If you run a mail-order business, a nice surprise would be to include a note in the package asking the customer to review your product or service directly on the website. Such a thank you for trusting and purchasing from your company should be personalized to emphasize the individual approach to each customer. Nothing serves as better advertising than the opinions of satisfied consumers. If you want customers to leave positive recommendations online, you need to make it easy for them. Leaving a review should not take too much time, so build a simple system for reviewing your products. Whether you ask the customer to rate in a survey or with stars, do not give up on proper incentives. Discount coupons for future purchases or membership cards can increase customer loyalty and attachment to your company. Also, treat all reviews as important guidance, as they are a valuable business lesson.


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