Business profile on Google is a very important tool for building image on the web. After all, it is in Google search that customers most often check basic information about a company, such as opening hours, location or reviews. Moreover, a business profile reduces costs related to marketing and positioning of a website. Therefore, if you do not have a business profile for your company, you should create one, and if you already have a Google My Business profile – check how to improve it.

Negative opinions, comments or reviews are common for every brand, especially when it is already recognizable on the market and its products or services are used by many customers. Moreover, consumers even look for unflattering opinions about a given company to see how much they are risking. Find out how to gain new clients even if you don’t have a crystal clear rating.

Development of your own business means facing more and more difficult tasks. It is really easy to lose in the middle of the marketing ratios and reports. Meanwhile an entrepreneur becomes acquainted with more and more advantaged e-commerce issues, consumers are busy with their own lives. No indicator won’t persuade them to behave contrary to basic logic. 

Reviews written by customers are an important factor in building trust to your business. Positive opinions often have significant influence, regarding making purchases or using services. Based on recommendations, potential customer is able to make consumer decisions. People are looking for informations in different sources, also in social media, therefore should contain a specific amount of reviews. 

Is the appearance of negative customer feedback the beginning of an end for your brand? Of course not! But should we pay attention to them? Definitely yes. Brand transparency is extremely important for today’s consumer.

A bad hotel can ruin your entire vacation. After all, the guests return to it after a day full of excitement, wanting to relax, get a good night’s sleep and eat a regenerating meal. If the rooms are dirty, food not fresh and beds uncomfortable – it is hard to talk about a successful vacation. One of the most common preventive measures is to check the accommodation reviews before booking. They are crucial and often prevail when it comes to deciding on a particular place. Positive reviews reinforce the decision, negative ones make you look further.

Customer reviews posted by users on various platforms such as Google My Business, Facebook, Amazon, Trustpilot, Foursquare, Yelp, or Trip Advisor can and will affect the way your business or brand is perceived. Finally, it may affect customers' final purchase decisions. That is why comments appearing on review sites should be managed, becoming an everyday task and part of a marketing plan.