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Latest articles

Hanna Bernikova
14/09/2022 | 8 min read

Almost every business owner knows after reading our blog article “What conclusions do customers draw from Google Maps reviews?” what an online user thinks when evaluating a brand. With the information in this post, you will deepen your knowledge of managing your business online and learn why you should create a Google My Business account. 

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Katarzyna Chomąt
31/08/2022 | 4 min read

The IT industry is quite difficult when it comes to collecting reviews. Definitely more review sites can be found for companies related to e-commerce or popular services. However, there are dedicated platforms that allow clients to give reviews e.g. about software developers. In this article you will find seven portals designed to collect reviews on companies in the IT industry.

Katarzyna Chomąt
25/08/2022 | 6 min read

The company’s online promotion requires many marketing activities. In the implementation of many of them, as well as in making key decisions for the further development of the brand it is worth using dedicated tools. There are plenty of them on the market, which is why we have prepared a list of those that will help you effectively promote your company on the Internet.

Agnieszka Szczepanowska
10/08/2022 | 7 min read

Do you know what rule governs reviews? The rule of disparity. If your clients are satisfied, they rarely give feedback. Perhaps they will tell 2-3 friends about you. And what happens if you disappoint them? Their review will be known by about 15 people. In addition, the chance of a negative written review increases enormously. 

Agnieszka Szczepanowska
27/07/2022 | 4 min read

From all accounts, you hear that there is no point in buying reviews. And yet these offers from review sellers look so tempting... Nothing more than a payment is needed and your company gains a leading position in the market immediately. Ordering reviews is simple, the price list is transparent, and the platform is easy to use.

Katarzyna Chomąt
20/07/2022 | 4 min read

Dynamic e-commerce development makes you face increasing competition? Do you spend money on marketing activities, but they do not bring the results you expect? A solution to meet your expectations is to obtain reviews about the products. Thanks to them you will gain trust of your customers, improve your position in search results and above all increase sales.

Kristin Gray
14/07/2022 | 7 min read

Marketing in the modern world isn't about knocking on everybody’s front door and expecting a sale anymore. It uses digitalization — still like knocking — but this time, on the screen of everybody’s gadgets.

Joanna Frąckiewicz
11/07/2022 | 5 min read

Google My Business allows business owners to promote their business. It is a free tool that gives the business owner an opportunity to appear on Google Maps. It is also usually the first source of knowledge for the client about your company.

Agnieszka Szczepanowska
15/06/2022 | 4 min read

Are you planning to buy star ratings under your Google My Business business page? Find out how much do Google reviews cost? However, hold on for a moment before you rush with a broad smile to the sites that offer their purchase. Money is just one of the currencies in which you pay for fake reviews. In a brief moment, you will get to know three other goods that you give away in such a transaction. Those are hidden costs that the review seller will never tell you about.

Karol Bocheński
01/06/2022 | 5 min read

Holiday trip? Week-long skiing trip? Or maybe a weekend city break? There are many travel options, but one thing remains the same. During our travels we need to have a place to sleep. What to choose? Should we choose an exclusive hotel? Maybe rent a flat? Or maybe this is the moment to start camping?

Agnieszka Szczepanowska
04/05/2022 | 5 min read

One entrepreneur comes to another and says something like: Listen, I want to know how you do it, you’ve got hundreds of opinions on Google Maps. I have only a few. Be a good buddy; tell me the secret of your success. The other replies with the following words: It's easy! Buy Google Reviews! It costs pennies and you make millions on it! I've been doing this for years. Nobody noticed me doing that. 

Katarzyna Chomąt
07/04/2022 | 6 min read

As you are reading this article, certainly you already know something about reviews and their influence on the purchase decisions of a potential customer. Now it’s time to effectively obtain customer reviews and ratings. However, before you start sending out requests for reviews, you need to understand the behavior of both satisfied and dissatisfied customers.

Agnieszka Szczepanowska
06/04/2022 | 4 min read

Yes, Google can delete a Google review in a split second. Even those that are already old. For business owners, this can be a real tragedy. Especially if they built their reputation mainly on Google. If you are a reviewer, it hurts you above all when you give a negative review. You didn't spend your time warning other users of the service for the company to keep operating.

Patrycja Lisowska
18/11/2021 | 8 min read

In fact, you will probably agree that trust is the foundation of any relationship. First of all, it gives us a sense of security – it’s what grows our commitment and attachment to the other person. The same is true regarding the relationship with your client. Consumers often treat companies like other people – they want to develop relationships with those brands they can trust. That’s why the process of building a customer’s experience with a brand needs to start long before the purchase. In order to convince consumers, it is worth using the power of recommendations, the value of which cannot be overestimated.

Katarzyna Chomąt
08/11/2021 | 5 min read

One of the bases for building a positive image of the company is to obtain reviews. What is more, as research shows, 83% of consumers claim that they trust recommendations of friends and family completely or to some extent. In turn, 66% of people believe reviews published on the Internet. Find out what power lies in consumer reviews and get to the next level of online reputation management.

Katarzyna Chomąt
02/11/2021 | 4 min read

We have mentioned many times that the company should increase its online visibility by being present on various review sites where it can be found by potential clients. One of the valuable sites for gathering reviews is Google Merchant Center, which includes a special program – Google Consumer Reviews. Find out why you should join it and how to obtain reviews from Rating Captain.

Patrycja Lisowska
09/09/2021 | 9 min read

So far, we’ve tried to encourage you to take care of online reviews, not just monitoring them, but actively acquiring them. Now that you know very well how important it is for your business to collect reviews online, we will try to suggest where to do it. If you are wondering what portals to bet on in terms of collecting reviews, then this article is for you. We assure you, the choice is huge.

Karol Bocheński
01/09/2021 | 4 min read

Negative reviews on Google Maps may cause customers to run away from your business. Even if they find your offer interesting, they won’t make a purchase from you. Do you know the principle of social proof? When people don’t know what decision to make, they tend to find out the reviews of others. Then they make the same choice as the majority of people.

Patrycja Lisowska
25/08/2021 | 4 min read

Lost in the maze of marketing messages, we all reach for customer recommendations before we make the right purchasing decision. It is on the Internet that we look for social proof, that is confirmation of the accuracy of our choices. We are more likely to trust people who look like us than characters created for the purpose of advertising. Therefore, it is not enough to just watch the reviews published online, but we should also react to them.

Agnieszka Szczepanowska
11/08/2021 | 5 min read

Feedback management is important for many reasons. First and foremost, it helps increase your rating, which for buyers is an indicator of your trustworthiness. Companies with five star ratings are considered trustworthy from the very beginning. A rating below 4 stars, on the other hand, can cause some anxiety among potential buyers.

Katarzyna Chomąt
30/06/2021 | 4 min read

Business profile on Google is a very important tool for building image on the web. After all, it is in Google search that customers most often check basic information about a company, such as opening hours, location or reviews. Moreover, a business profile reduces costs related to marketing and positioning of a website. Therefore, if you do not have a business profile for your company, you should create one, and if you already have a Google My Business profile – check how to improve it.

Katarzyna Chomąt
12/03/2021 | 4 min read

Negative opinions, comments or reviews are common for every brand, especially when it is already recognizable on the market and its products or services are used by many customers. Moreover, consumers even look for unflattering opinions about a given company to see how much they are risking. Find out how to gain new clients even if you don’t have a crystal clear rating.

Patrycja Lisowska
01/03/2021 | 10 min read

Achieving success in sales is dependent on many factors - apart from your passion, determination, and creativity, you also need to thoroughly get to know your potential and current customers in order to accompany them at every stage of the purchasing process. But how do you provide consumers with a consistent and unforgettable experience that will grant your business advantage over the competition? Reach for tools that increase conversion in your online store, which will additionally improve the efficiency and organization of your team’s work.

Patrycja Lisowska
29/01/2021 | 4 min read

One of the pillars of building a positive company image is proper acquisition of customer opinions. While a dissatisfied customer will gladly share a negative review online, a satisfied consumer won’t be as inclined to express admiration. Therefore, it’s important to focus your efforts on encouraging customers to provide reviews. If you’re wondering how to get positive opinions from customers who are satisfied with their purchase, this article certainly has the answer.

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