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Latest articles

Julia Stelmach
08/10/2025 | min read

Google has announced that on November 3, 2025, it will discontinue the My Business Q&A API - the interface that allowed companies and developers to manage the “Questions and Answers” section in Google Business Profile listings. This is an important update for anyone who used this tool to automate customer service and reporting.

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Julia Stelmach
03/10/2025 | min read

When someone searches for your company online, the first thing they often see isn’t your website. It’s your Google Business Profile, the modern version of what used to be called Google My Business. This free tool that lets you manage how your company appears in Google Search and Maps is essential for any local business that wants to attract more customers via Google.

Julia Stelmach
01/10/2025 | min read

Google has officially confirmed that the August 2025 spam update is finished rolling. The rollout is done as of September 22, after running for just under 27 days. According to the Google Search Status Dashboard, this was the first spam update of 2025, following three separate spam updates released in 2024.

Julia Stelmach
24/09/2025 | min read

Google removed the num=100 parameter - the setting that allowed users to display 100 search results on a single page – causing significant disruption in the world of SEO. According to an analysis of 319 websites by Tyler Gargula from LOCOMOTIVE Agency, as many as 77% of sites experienced a drop in keyword visibility, and 87.7% a decline in impressions in Google Search Console reports.

Rating Captain
12/09/2025 | min read

Guest posting has been part of SEO for years, and it’s still one of the best ways to build links and get in front of new audiences. Done right, it makes your brand look stronger. Done wrong, though? It can do the exact opposite.

Julia Stelmach
10/09/2025 | min read

In the SEO community, a fresh observation has drawn attention: AI Overviews in Google Search can now cite specific, individual reviews from Google Business Profile listings. That means when a user submits a query such as reviews for a doctor, the AI overview may show direct quotes from customer feedback within the search results page. These are not AI-generated texts but existing user reviews that Google’s AI highlights within the overview feature.

Julia Stelmach
10/09/2025 | min read

Meta has started testing a brand-new feature for Instagram Reels: Picture-in-Picture (PiP) mode. With this update, any reel on Instagram can keep playing in a small floating window while you scroll through the Instagram app, answer DMs, or even switch to another task on your phone.

Julia Stelmach
10/09/2025 | min read

Google is once again reshaping the way we interact with the internet. With the introduction of AI Mode in Google Search, the platform goes beyond delivering information. In selected scenarios — such as booking a restaurant table — AI Mode can help users complete tasks, though these capabilities are still being tested and are not yet available to everyone. It’s more than summaries or AI Overviews - it’s a glimpse of the future of AI-powered search.

Oskar Mroczka
08/09/2025 | min read

In today’s digital landscape, local SEO has become a game-changer for businesses aiming to capture their community’s attention. With over 46% of Google searches focused on local information and 78% of local mobile searches leading to an offline purchase within a day, mastering local SEO strategies is essential.

Oskar Mroczka
03/09/2025 | min read

Did you know that 78% of local mobile searches result in an offline purchase? Or that businesses listed in the top 3 of the Google local pack receive over 50% of all local clicks? Local SEO isn't just a trend, it's essential.

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