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Latest articles

Agnieszka Szczepanowska
06/04/2022 | min read

Yes, Google can delete a Google review in a split second. Even those that are already old. For business owners, this can be a real tragedy. Especially if they built their reputation mainly on Google. If you are a reviewer, it hurts you above all when you give a negative review. You didn't spend your time warning other users of the service for the company to keep operating.

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Katarzyna Chomąt
02/03/2022 | min read

Loyalty programs are marketing activities willingly used by various companies to build customer loyalty. Before implementing such a program, it is worth considering what would interest the audience and plan activities to enjoy customer engagement and other business benefits.

Katarzyna Chomąt
16/02/2022 | min read

Branding is an important aspect that you need to consider in your business strategy. It is not enough to choose a logo and run advertising campaigns. Creating an image is definitely a lot more thought-out steps. Check what you can gain and what actions will help you build brand awareness in the minds of your audience.

Agnieszka Szczepanowska
09/02/2022 | min read

As many as 19 million Polish people regularly use social media. This means that every second resident of our country willingly visits social networks. 89% of these users most often direct their steps to Facebook. Instagram, in turn, is visited by 55% of them. It is worth noting that the popularity of Instagram is growing much faster than the popularity of competing platforms.

Hanna Bernikova
26/01/2022 | min read

Public Relations activities, i.e. PR, are responsible for the business communication of your brand, create a corporate image and build trust with your audience. PR marketing helps to improve the company’s reputation, strengthen its relations with the environment. Find out how marketing and PR activities create a positive brand image and attract potential clients.

Karol Bocheński
19/01/2022 | min read

Responding to customer reviews is an extremely important part of establishing a positive and long-lasting relationship. Taking care of building a relationship with the consumer is based on interest and the desire to meet their expectations. It is worth creating a strategy based on preparing scenarios, containing practical answers to specific situations. The most effective way to build a positive image in the network is to prevent unpleasant situations. Nevertheless, there is no denying that mistakes happen to everyone. Even the best company may receive a negative opinion for a minor oversight or, conversely, for unfounded slander. In both cases, it is important to react properly, which often influences the customer’s decision to use the company’s services or products again.

Katarzyna Chomąt
17/01/2022 | min read

New Year seems like an ideal moment for realising plans and starting with new projects. Do you have starting an online business on your New Year’s wishlist? If so I'm glad you came across this article. We recommend you read it carefully if you think about starting your business in e-commerce. We advise where to find ideas for an online shop profile and what sells best on the Internet. And you need to know that the right idea is the key to your success!

Katarzyna Chomąt
22/12/2021 | min read

Spontaneous marketing actions are increasingly being used by various companies. Such actions are usually based on current events in the country or in the world and they allow to stand out on the market. Of course such actions may bring the opposite effect than the one intended, and therefore with spontaneous actions it is paradoxically important to prepare in advance.

Katarzyna Chomąt
15/12/2021 | min read

Did you know that acquiring a new client can be up to 25 times more expensive than maintaining an existing one1? Unfortunately, many companies fail to provide quality customer service, resulting in preventable losses. Therefore, you should take a look at 5 customer service tips and minimize the risk of losing clients.

Patrycja Lisowska
18/11/2021 | min read

In fact, you will probably agree that trust is the foundation of any relationship. First of all, it gives us a sense of security – it’s what grows our commitment and attachment to the other person. The same is true regarding the relationship with your client. Consumers often treat companies like other people – they want to develop relationships with those brands they can trust. That’s why the process of building a customer’s experience with a brand needs to start long before the purchase. In order to convince consumers, it is worth using the power of recommendations, the value of which cannot be overestimated.

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