Universal access to the Internet allows consumers to easily search for information about a product they are interested in, compare its prices in various online stores, and check reviews before making a purchase. What do they do with this knowledge? As it turns out, many customers still prefer to buy products in physical stores, and they use the Internet to gather information about companies, brands, and compare products. This is known as the ROPO effect, which poses a challenge, especially for e-commerce.

The Omnibus Directive of the European Union is set to come into force in January 2023 and is causing a lot of confusion.

Despite the fact that the word branding does not have its Polish equivalent, it has naturally become a part of our language. Brand marketing refers to promotional activities aimed at creating specific associations with a brand. The goal of brand marketing is recognition and popularity. Furthermore, such a strategy builds credibility and customer loyalty. It establishes relationships with audiences who eagerly observe the brand's marketing moves. During the branding process, numerous actions are taken to build a consistent brand image. How to create a brand marketing strategy? Learn more about shaping the character and identity of a company in the article below.

Posting fake reviews on a website is not a good idea for several reasons. First and foremost, it is dishonest and unethical. Additionally, there is a financial penalty of up to 10% of turnover for posting false consumer opinions or recommendations online.

Many business owners wonder what a market niche is and how to find a niche suitable for their specialization or offered products in a given industry.

SXO analysis is a set of activities related to analyzing a website for its effectiveness in search engines (SEO) and user-friendliness (UX). SEO and UX aspects of the website are verified, including:

A company without a negative opinion is like a soldier without a rifle. No matter how hard you try, a negative opinion will eventually appear on your Google My Business card or social media profile. Do you know what to do to save your reputation and prevent a crisis? The answer is the right response to customer comments. Furthermore, with the proper response, you can win potential customers. So, find out how to respond to negative comments and turn them to your advantage.

Market analysis is the process of collecting, selecting, and interpreting information about the market, consumers, competition, and market environment.

The Directive of the European Parliament and of the Council, known as the Omnibus Directive, imposes many new obligations on entrepreneurs. Regarding consumer opinions and recommendations, the main focus is on the obligation to inform whether and how the company verifies the opinions shared on the website. In the article, together with the law firm KWKR Konieczny Wierzbicki and Partners, we provide advice on what to pay attention to in order to comply with the new regulations.

Facebook allows you to collect data from potential customers through its internal system. Facebook Lead Ads campaign is a form of advertising focused on acquiring contacts from the target group. Internet users, while browsing the portal, come across a campaign with a form in which they can fill in fields such as a phone number.